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Customer stages with beauty and the beast

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The right offer at the right time is critical to advertising success. Part of knowing the right offer is knowing what stage a customer is in. I thought it might be fun to learn about customer stages through Beauty and the Beast. Enjoy

Want to learn more head over to http://bloggerithm.com/blog/facebook-ads-resources-and-tools Will be adding and updating this regularly.

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Customer stages with beauty and the beast

  1. 1. Customer Stages Taught By Molly O’Kane bloggerithm.com
  2. 2. https://www.youtube.com/watch?v=iXfEc4wG208
  3. 3. Customer Stages In the village a beautiful young girl feels lonely and misunderstood, because she reads books, and seems to be the only one. She daydreams about getting out, getting a better life, meeting a prince. Strangers
  4. 4. Customer Stages Acquaintance Belle, the girl, goes looking for him, finds him there and pleads to let her father go, in return for her staying there with the beast. It's a done deal and Belle is now trapped in the castle with the beast and his staff.
  5. 5. Customer Stages Causal Friend After Gaston failed, Belle was reunited with the Beast.
  6. 6. Customer Stages Intimate Friend Belle did in fact fall in love with the Beast, thus breaking his spell.
  7. 7. Customer Stages Marriage Belle did in fact fall in love with the Beast, thus breaking his spell. Marriage
  8. 8. Let’s Play a Little Game: New Product Line Launch Order the customer stages from most effective to least effective targeting Most Effective Least Effective
  9. 9. Let’s Play a Little Game: New Product Line Launch Most Effective Least Effective Marriage Intimate Friend Casual Friend Stranger Acquaintance
  10. 10. Now Let’s Translate this to Facebook Audiences Marriage Intimate Friend Casual Friend Acquaintance Stranger Custom Audience Look A Like Audience Core Audience
  11. 11. Now Let’s Translate this to Customer Journey Marriage Intimate Friend Casual Friend Acquaintance Stranger 7) Advocate 8) Promote 5) Get excited 6) Ascend 3) Subscribe 4) Convert 1) Awareness 2) Engage
  12. 12. Steps (Customer Journey) Stage Example Awareness Really Great Content Engage Compelling Content Subscribe Opt In Convert Stranger to Friend; low commitment offer small purchase or sign up for demo Get excited Deliver on promise Ascend Can I take you out to dinner Advocate When asked Recommend Promote Affiliate or Ambassador (Actively telling others about)
  13. 13. ADs Forced Friendship It's a done deal and Belle is now trapped in the castle with the beast and his staff.
  14. 14. Skipping to Many Steps Forced Marriage In the village the ignorant and manly Gaston is upset that Belle isn't interested in him. When her father claims she is trapped with a beast, Gaston sees the opportunity to have him committed to a mental hospital, thereby forcing Belle to marry him.
  15. 15. Want More….. Go to this link http://bloggerithm.com/blog/facebook-ads- resources-and-tools
  16. 16. If you loved the class, I would love to hear about how you will use what you learned Before you leave write a review @Bloggerithm on Facebook P.S. If you review with 24 hours I will send you a link to Troubleshooting your Facebook Ads
  17. 17. Contact Info: Molly O’Kane bloggerithm@gmail.com Visit: bloggerithm.com

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