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Best 10 Online Tips Restaurants Can Use to Get New Customers

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In this Class, we will be exploring 10 ways restaurants can use technology including delivery apps and social media like Yelp, Facebook, Instagram, and Google My Business to gain new customers and increase orders.

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Best 10 Online Tips Restaurants Can Use to Get New Customers

  1. 1. Best 10 Online Tips Restaurants Can Use to Get New Customers Taught By Molly O’Kane
  2. 2. #1 Fill out all of your profiles Don’t forget Hours & Contact Information
  3. 3. https://www.yelp.com/factsheet #2 Utilize Yelp
  4. 4. Yelp- Unique Visitors 93 Million mobile vs. 77 Desktop https://www.yelp.com/factsheet Dec 2017
  5. 5. Get the Most Out of Yelp Fill out your entire Yelp profile
  6. 6. Get the Most Out of Yelp
  7. 7. Get the Most Out of Yelp Make sure you have use all three categories (search words)
  8. 8. Activity- 10 Minutes Check your profile & Set Up Don’t forget Hours & Contact Information
  9. 9. Get the Most Out of Yelp 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756 Highlight your positive reviews on website (use Embed Tool)
  10. 10. Share Yelp Reviews on Facebook Step 1 S t e p 2
  11. 11. Add Yelp Badge to Email Signature
  12. 12. Try Yelp Check in Offer
  13. 13. Try Yelp Deals & Certificates
  14. 14. Yelp Services
  15. 15. #3 Allow people to Reserve or Order Food Takeout or Delivery
  16. 16. http://www.yelp-business.com/rs/yelpinc/images/Yelp_US_Ebook.pdf
  17. 17. If you are thinking about Yelp Ads Can Be Expensive, around $3 CPC (cost-per-click)
  18. 18. Want to Learn More- Yelp Yelp- https://biz.yelp.com/ 7 Ways to get Yelp Reviews without violating policy http://www.practicalecommerce.com/articles/118051-7- ways-to-get-yelp-reviews-without-violating-its-policies / Offer a deal through yelp. https://biz.yelp.com/support/deals Case Studies https://biz.yelp.com/support/case_studies Learn More- Yelp
  19. 19. https://youtu.be/mINlZmeZkco #4
  20. 20. Google My Business- Show in Map & On Side
  21. 21. Google Post why? Google Search & Maps Announce new promotions or daily specials. Promote visibility of new and upcoming events. Highlight some of your newest products or best-sellers. Take reservations, attract signups for a newsletter, or sell a product directly.
  22. 22. How Google Post upload an image, write text (up to 300 words) or add an event title (with start and end dates and times). add call-to-action buttons including “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.”
  23. 23. Activity- 10 Minutes Review Profile Try a Post Don’t forget Hours & Contact Information
  24. 24. Food Apps: Reservations & Orders#5
  25. 25. # 6 Post Social Ask In Restaurant 66% of frequent diners said it helps to see their friends’ Instagram photos and videos of fast-food restaurants where they want to go 3 “The Role of Mobile in Fast-Food Dining” by Facebook IQ (Qualtrics-fielded survey of 1,701 people 18-51 in the US), October 2016. Frequent Diners go to fast food restaurants at least 2x/week and have been in the last 7 days. Occasional Diners go to fast-food restaurants at last 1x/month and have been in the past 30 days.
  26. 26. # 7 Approach Social Media Like you would a group of strangers at a party Ask Questions Share a little about your self listen
  27. 27. Solicit Customer Opinions on new products
  28. 28. Incorporate User Generated content
  29. 29. Time ads & posts to show right before meal periods
  30. 30. Use Location Based Tags and Ads Geo-tagging lets people know where users are located. Restaurateurs can click on geo-tags to connect with Instagram users in their areas.
  31. 31. # 8 Check Ins Bonus: Reviews
  32. 32. Go Live https://www.facebook.com/DunkinDonutsUS/videos/10154465505323238
  33. 33. Add your Online Order system to FB & Google My business
  34. 34. Store Visits Facebook Ad: Cupcakin’ Bake Shop ran in the late afternoon Audience: ◦ people aged 18–55, ◦ living within 5 miles of the shop ◦ who were interested in weddings, flowers and, of course, cupcakes. Call To Action: “Get Directions” Campaign Results (12 Months): ◦ 25% increase in foot traffic since the campaign launch ◦ 30% increase in website traffic since the campaign launch ◦ 4.5X more sales compared to results from print advertising https://www.facebook.com/business/success/cupcakin-bake-shop#u_0_j
  35. 35. Activity- 10 Minutes Review Your Facebook Page Ordering Apps Hours Profile Don’t forget Hours & Contact Information
  36. 36. #9 Better online Menu Make easy to find menu Create Food Categories Use Pictures Highlight special dishes Make easy to customize dish Keep menu up to date https://mellowmushroom.com
  37. 37. http://theeverygirl.com/5-tips-for-taking-better-food-photos-with-your-iphone
  38. 38. #10 Email Collect Email at Cash Register, Opt in on receipt on website.
  39. 39. Bonus Tip: Add Social Proof to Website From Social Media Reviews Ratings and Reviews Clients & Testimonials Social Shares Subscriber Counts Badges User Generated Content
  40. 40. If you loved the class, I would love to hear about how you will use what you learned Before you leave write a review @Bloggerithm on Facebook
  41. 41. Index Card Promise
  42. 42. Contact Info: Molly O’Kane bloggerithm@gmail.com Visit: bloggerithm.com

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