Twitter Basics June 2009


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A very basic Twitter 101 presentation, applicable to anyone starting out though it's aimed at recruiters.

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Twitter Basics June 2009

  1. 1. Twitter 101 For Recruiting Molly Sly @mollysly
  2. 2. What is Twitter?  A free microblog – a moment in time  You have 140 characters in which to “tweet”  It’s not REALLY just “What are you doing right now?”  It is about: • What you are learning, reading, attending • Who you’re listening to and what they’re saying • Breaking news • And yes, sometimes it is about what you ate for lunch
  3. 3. Twitter is a Tool  Like other social media tools, you can: • View content from others • Create content for others to view • YOU MUST DO BOTH  Much like LinkedIn you have to work at building your network • The more you put in the more you get out  It’s a free and easy distribution method and more people are joining daily • It grew over 700% last year!
  4. 4. Setting up your Account  Pick a user friendly Twitter ID • @yourname • It’s your personal brand – make it easy to find • The longer your ID, the less characters you have for your tweets  Write your profile • What do you do? What are you about? • Link to a URL, even if it’s your LinkedIn profile  If you don’t have a LinkedIn profile come see me after class!!  Use a face shot for your avatar
  5. 5. Start Following People  Use Twitter applications to find your people • AND  These apps search through bios  You can search for titles, companies, industries, etc. •  This app searches ALL twitter conversations  It offers real time search • Run a search for “resume” or “interview” to see who’s looking to make a move  As you find people to follow, see who they are talking to and follow them as well  Follow the social media gurus • Use tools like http//
  6. 6. Jump in – The Water is Fine!  DO NOT start tweeting about jobs you are trying to fill  Build your brand first  Start getting engaged in conversations • Answer people’s questions • Post links to blogs or articles  Use a URL shortener like to save some characters • Retweet posts you think are relevant  Don’t be a lurker  Don’t tweet every three seconds
  7. 7. Third Party Clients  There are several and they make utilizing Twitter much easier (  TweetDeck • I use this as does my team and I HIGHLY recommend it • Allows you to organize your tweeps into groups • Alerts you to new tweets, DMs, replies • Tweet, RT, DM, shorten URLs all from here
  8. 8. Learn the Lingo  Tweep: a Twitter user  Tweet: sending a message on Twitter  @: use to reply to a specific tweep, but visible to all  DM: direct message sent to someone • They must be following you  #: hash tag, used to track a topic  Tw + any word: a staple with twitter (tweeple, tweetup, etc.) • Careful, people can get annoyed if you talk like Tweety Bird too often!
  9. 9. Tweeps and Groups  Some active and social media savvy recruiters • @marenhogan, @infosourcer, @lruettimann, @seerysm, @davemendoza, @braingain, @airscorp, @geoffpeterson, @cheezhead, @sourcerkelly, @thejobsguy  LinkedIn group • Twitter for Sourcing and Recruiting  Hashtags (#recruiting, #jobs, etc.) • Directory of popular tags • Have your tags tracked