Social Media For Professionals


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A presentation I gave to Delft INA on using social media as a professional.

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  • Obtain – Keep up with the news and your industry, see what’s going on in your town, keep up with friends/colleagues. Distribute – Share information you find interesting, that’s relevant to your industry, interesting to your followers Expand – Meet other professionals in your industry, easily keep up with contacts from all over the world Accessible – Be easy for others to find, answer questions from customers, engage in discussions Reinforce – Showcase your knowledge about your field
  • Social Media For Professionals

    1. 1. Social Media For Professionals Presented by Molly Quell and Delft INA
    2. 2. What Is Social Media? “...a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“1 “We lived on farms, then we lived in cities, and now were going to live on the internet.”21Kaplan, Andreas M.; Michael Haenlein (2010) "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53(1): 59–68.2The Social Network Molly Quell Delft INA 2
    3. 3. How Does Social Media Impact Me? Molly Quell Delft INA 3
    4. 4. How Does Social Media Impact Me?800 million Facebook users, 100 million Twitter users, 135 million LinkedIn users, 90million Google Plus users, 1 billion blogs worldwide.23% of all time spent online is spent on social media.1Five years ago, Coke spent 3% of its media budget on social media. Now it spends20%.293% of HR recruiters use social media to find candidates.373% of companies have successfully hired at least one person through social mediaand most of those hires came through LinkedIn.4Half of small business owners reported gaining new customers through social media.51,4Social Recruiting Survey 20125 Molly Quell Delft INA 4
    5. 5. What Is The Purpose Of Social Media?Obtain InformationDistribute InformationExpand and Manage Your NetworkBe AccessibleReinforce Your Credentials Molly Quell Delft INA 5
    6. 6. Social Media PhilosophyWhat do I want to accomplish?How much of a presence do you need toaccomplish your goals?How much time do I want to dedicate to socialmedia?Do I want to use social media for personal aswell as professional reasons?What level of privacy is important to me? Molly Quell Delft INA 6
    7. 7. What Are The Types Of Social Media?Communication Blogs (Blogger, Wordpress) Microblogging (Twitter, Tumblr) Location-Based Social Networks (Foursquare, Google Places) Events (Meetup) Fundraisers (Kickstarter) Social Networking (Facebook, Google Plus) Podcasting (iTunes) Video Blogging (UStream) Molly Quell Delft INA 7
    8. 8. What Are The Types Of Social Media?Multimedia Photo Sharing (Picasa, Flickr, Instagram) Video Sharing (YouTube, Daily Motion) Image/Art Sharing (Pinterest) Music (Pandora, SoundCloud, Turntable.FM) Presentation (Slide Share) Molly Quell Delft INA 8
    9. 9. What Are The Types Of Social Media?Collaboration Social News (Digg, Reddit) Document Sharing (Google Docs, DropBox) Social Bookmarking (Stumble Upon, Delicious) Wikis (Wikipedia) Molly Quell Delft INA 9
    10. 10. What Are The Types Of Social Media?Reviews and Q&A Business Reviews (Yelp) Community Q&A (Yahoo Answers, Quora) Product Reviews (CNet, Amazon) Molly Quell Delft INA 10
    11. 11. What Are The Types Of Social Media?Entertainment Social Media Gaming (Zynga) Virtual Worlds (Second Life) Molly Quell Delft INA 11
    12. 12. Which Sites To Use?Molly Quell Delft INA
    13. 13. What Should I Be Posting? Don’t Post Do PostOff Topic On Topic“Good Morning” Links With Context Interaction RequestsUpdates From Other Sites Funny StoriesLinks Without Context MORE TANKSAnything TMIPersonal CriticismsExcessive ReSharing Molly Quell Delft INA 13
    14. 14. All artwork and content on The Oatmeal is Copyright © 2012 Matthew Inman Delft INA14
    15. 15. When Should I Be Posting?Twitter: 2PM-6PM weekdaysFacebook: Peak Usage: 11AM, 3PM, 8PMweekdaysLinkedIn: Between 10AM and 3PM weekdays Molly Quell Delft INA 14
    16. 16. What Are Social Media Best Practices/Etiquette?Spelling/Grammar“Text Speak”Don’t mismatch terminology Molly Quell Delft INA 15
    17. 17. What Are Social Media Best Practices/Etiquette?Twitter Don’t overuse hashtags Don’t link to anything hard to openFacebook Only friend people you knowLinkedIn Only connect with people you know Be asked to be “Introduced” on LinkedIn Keep all updates professional in nature Molly Quell Delft INA 16
    18. 18. How Do I Network Using Social Media?LinkedIn Discussion GroupsFacebook Page DiscussionsTwitter Hashtags Molly Quell Delft INA 17
    19. 19. Delft
    20. 20. How Do I Network Using Social Media?LinkedIn Discussion GroupsFacebook Page DiscussionsTwitter HashtagsTwitter Search Molly Quell Delft INA 18
    21. 21. Delft
    22. 22. How Do I Network Using Social Media?LinkedIn Discussion GroupsFacebook Page DiscussionsTwitter HashtagsTwitter SearchGoogle Plus Mobile App Molly Quell Delft INA 19
    23. 23. Contact InfoMy Contact InfoWebsite: www.mollyquell.comBlog: www.neamhspleachas.comLinkedIn: @neamhspleachasFacebook: INAWebsite: www.delftina.orgTwitter: @delftinaFacebook: Molly Quell Delft INA 20
    24. 24. Super Awesome Things Brought to you by the letters M, R, and Q.