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Social media for Parent Entrepreneurs


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A webinar on using social media for parent entrepreneurs, part of a webinar series for Nomad Parents.

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Social media for Parent Entrepreneurs

  1. 1. Social Media For Parent Entrepreneurs Presented by Molly Quell For
  2. 2. What Is Social Media? “...a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“1 “We lived on farms, then we lived in cities, and now were going to live on the internet.”21Kaplan, Andreas M.; Michael Haenlein (2010) "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53(1): 59–68.2The Social Network Molly Quell Nomad Parents 2
  3. 3. What Are The Types Of Social Media?Communication Blogs (Blogger, Wordpress) Microblogging (Twitter, Tumblr) Location-Based Social Networks (Foursquare, Google Places) Events (Meetup) Fundraisers (Kickstarter) Social Networking (Facebook, Google Plus) Podcasting (iTunes) Video Blogging (UStream) Molly Quell Nomad Parents 3
  4. 4. What Are The Types Of Social Media?Collaboration Social News (Digg, Reddit) Document Sharing (Google Docs, DropBox) Social Bookmarking (Stumble Upon, Delicious) Wikis (Wikipedia) Molly Quell Nomad Parents 4
  5. 5. What Are The Types Of Social Media?Reviews and Q&A Business Reviews (Yelp) Community Q&A (Yahoo Answers, Quora) Product Reviews (CNet, Amazon) Molly Quell Nomad Parents 5
  6. 6. What Are The Types Of Social Media?Entertainment Social Media Gaming (Zynga) Virtual Worlds (Second Life) Molly Quell Nomad Parents 6
  7. 7. What Is The Purpose Of Social Media?Obtain InformationDistribute InformationExpand and Manage Your NetworkBe AccessibleReinforce Your Credentials Molly Quell Nomad Parents 7
  8. 8. How Does Social Media Impact Me?800 million Facebook users, 100 million Twitter users, 135 million LinkedIn users, 90million Google Plus users, 1 billion blogs worldwide.23% of all time spent online is spent on social media.1Five years ago, Coke spent 3% of its media budget on social media. Now it spends20%.293% of HR recruiters use social media to find candidates.373% of companies have successfully hired at least one person through social mediaand most of those hires came through LinkedIn.4Half of small business owners reported gaining new customers through social media.51,4Social Recruiting Survey 20125 Molly Quell Nomad Parents 8
  9. 9. Which Sites To Use?Your MarketDemographicsYour Strengths Molly Quell Nomad Parents 9
  10. 10. Maximize Your InvestmentSite UsageWhat are you good at?Track your results Molly Quell Nomad Parents 10
  11. 11. Time Saving HintsFacebook SchedulerManagement ApplicationsConnections Between Accounts Molly Quell Nomad Parents 11