We’ve all heard that “Content is King.” You may know that the average B2B buyer gets nearly 60% of the way through the buying process before ever engaging a sales person. But how do you actually create and then use content to generate leads and convert clients?
Over nearly a decade working with some of the most highly regarded brands in the Valley and beyond, Molly Castelazo has experienced the trials and triumphs of content marketing.
In this presentation, Molly shares stories of how successful organizations actually design and implement built-to-last content marketing programs. Expect to come away with best practices and practical tips that you can use to enhance your content marketing program.
- How to overcome the 3 most common content marketing challenges
- Metrics for measuring the effectiveness of your content
- The B2B IT services company that crafted a narrative, not a whitepaper, and realized a 17500% ROI – and other real-life stories
And how you, too, can implement a built-to-last content marketing program for your organization