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Weight Watchers

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Weight Watchers

  1. 1. WEIGHT WATCHERS
  2. 2. BACKGROUND Founded in 1963 by Jean Nidetch Registered IPO Over 28,000 employees WW provides products and services to assist individuals on their weight loss journey.
  3. 3. CAMPAIGN We’re not just a weight loss plan, we’re a weight loss family.
  4. 4. GOALS Increase online membership Increase revenue per year by 10%. Create a familial environment for individuals looking to join our weight loss program
  5. 5. TARGET MARKET Individuals in the United States Age 25+ Individuals looking to lose weight with a plan that teaches them how to maintain a healthy lifestyle by eating right and exercising.
  6. 6. MARKETING BUDGET
  7. 7. INTERNET MARKETING & SOCIAL MEDIA Internet Marketing  Google AdWords Social Media  Facebook Ads  Promoted Tweets
  8. 8. TRACK YOUR POINTS ANYTIME, ANYWHERE Weight Watchers Mobile App Points Tracker On-the-Go Convenience
  9. 9. KEY PERFORMANCE INDICATORS Increase online memberships and revenue by 10%
  10. 10. SUMMARY  Overall, we are looking to emphasize the Weight Watchers environment where new members feel like family.  We hope to gain their trust and make them feel welcome without judgment.  In turn, the registration rates will increase over the course of the campaign.

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