The Basics of On-Site SEO

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The Basics of On-Site SEO

  1. 1. On-Site Search Engine Optimization Helping You Get to the Top of Google Helping You Get to the Top of Google Nat e Mol l er@mollermarketing on Twitter
  2. 2. Objective To Learn what you can do ON your website to make it S ear ch E ngine Fr iendl y,helping you move up the rankings in Search Engines.Want this is writing? Buy the Ebook today
  3. 3. Where do I start with SEO?
  4. 4. Want this is writing? Buy the Ebook today
  5. 5. Who is your Target Audience?Want this is writing? Buy the Ebook today
  6. 6. Want this is writing? Buy the Ebook today
  7. 7. Keyword ResearchWant this is writing? Buy the Ebook today
  8. 8. Determine DEMANDhttp://adwords.google.com/select/KeywordToolExternal Want this is writing? Buy the Ebook today
  9. 9. Determine DEMANDWant this is writing? Buy the Ebook today
  10. 10. Determine DEMANDWant this is writing? Buy the Ebook today
  11. 11. Determine DEMANDWant this is writing? Buy the Ebook today
  12. 12. Determine DEMANDWant this is writing? Buy the Ebook today
  13. 13. Demand Tar get = 500 + searches per month 500 + searches per monthWant this is writing? Buy the Ebook today
  14. 14. Buyer vs Browser Phrase?Want this is writing? Buy the Ebook today
  15. 15. Do they have their Credit Card in their hand?Want this is writing? Buy the Ebook today
  16. 16. Determine CompetitionWant this is writing? Buy the Ebook today
  17. 17. Determine CompetitionWant this is writing? Buy the Ebook today
  18. 18. Determine CompetitionWant this is writing? Buy the Ebook today
  19. 19. Determine CompetitionWant this is writing? Buy the Ebook today
  20. 20. C ompet it ion Tar get = Less Than 20,000 results 20,000 results 20,000 resultsWant this is writing? Buy the Ebook today
  21. 21. Using Keyword ResearchWant this is writing? Buy the Ebook today
  22. 22. Meta Information Tit l e Tags Met a Des cr ipt ions Met a Keywor dsWant this is writing? Buy the Ebook today
  23. 23. Meta Information Tit l e TagsWant this is writing? Buy the Ebook today
  24. 24. Meta Information Tit l e TagsWant this is writing? Buy the Ebook today
  25. 25. Meta Information Tit l e TagsWant this is writing? Buy the Ebook today
  26. 26. Meta Information Met a Des cr ipt ionsWant this is writing? Buy the Ebook today
  27. 27. Meta Information Met a Des cr ipt ionsWant this is writing? Buy the Ebook today
  28. 28. Meta Information Met a Keywor ds NOT r eal l y Impor t antWant this is writing? Buy the Ebook today
  29. 29. Meta Information Rul es t o Fol l ow f or On-S it e S E O- Every page should have a unique &custom Title Tag & meta descriptiontargeting specific keyword phrases related tothe page. Want this is writing? Buy the Ebook today
  30. 30. Meta Information Rul es t o Fol l ow f or On-S it e S E O - 6-10 words or 65 characters of space is recommended for Title Tags (avoid stuffing keywords)Want this is writing? Buy the Ebook today
  31. 31. Meta Information Rul es t o Fol l ow f or On-S it e S E O - 1 to 2 sentences describing what the page is about is recommended for Meta Description (avoid stuffing keywords)Want this is writing? Buy the Ebook today
  32. 32. Meta Information Rul es t o Fol l ow f or On-S it e S E O - Avoid using the business name in the Title TagsWant this is writing? Buy the Ebook today
  33. 33. Meta Information Rul es t o Fol l ow f or On-s it e S E O - Avoid using the domain name in the Title TagsWant this is writing? Buy the Ebook today
  34. 34. Meta Information Rul es t o Fol l ow f or On-s it e S E O - Use BUYER phrases throughout (Title tags, meta descriptions, in content, etc.)Want this is writing? Buy the Ebook today
  35. 35. Page ContentWant this is writing? Buy the Ebook today
  36. 36. Page ContentWant this is writing? Buy the Ebook today
  37. 37. Page ContentWant this is writing? Buy the Ebook today
  38. 38. Page ContentWant this is writing? Buy the Ebook today
  39. 39. Page ContentWant this is writing? Buy the Ebook today
  40. 40. Page Content Internal Linking StrategyWant this is writing? Buy the Ebook today
  41. 41. SEO Friendly URLSWant this is writing? Buy the Ebook today
  42. 42. SEO Friendly URLsWant this is writing? Buy the Ebook today
  43. 43. SEO Friendly URLsWant this is writing? Buy the Ebook today
  44. 44. SEO Friendly URLsWant this is writing? Buy the Ebook today
  45. 45. SEO Friendly URLsWant this is writing? Buy the Ebook today
  46. 46. SEO Friendly URLsWant this is writing? Buy the Ebook today
  47. 47. SEO Friendly URLsWant this is writing? Buy the Ebook today
  48. 48. SEO Friendly URLsWant this is writing? Buy the Ebook today
  49. 49. Objective To teach you what you can do ON your website to make it S ear ch E ngine Fr iendl y,helping you move up the rankings in Search Engines.Want this is writing? Buy the Ebook today
  50. 50. Need Website or SEOHelp? C ont act Mol l er Mar ket ing Free Consultation!Want this is writing? Buy the Ebook today
  51. 51. Special Webinar OfferFor a 24 hour per iod, you can get our 90 Page Step by Step Guide Valued at $39.97 For only $19.97! SAVE $20 Today!ht t p://mol l er mar ket ing.com/ebook
  52. 52. Questions?Want this is writing? Buy the Ebook today

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