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Mobile Edge Corporate Presentation


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Mobile Edge is the leading manufacturer of stylish laptop computer cases and accessories. Mobile Edge offers the widest range of laptop cases with specific collections for both men and for women. Just released, Mobile Edge offers new TSA approved laptop bags that allow you to leave your laptop in your case when passing through airport security checkpoints. Visit them online at

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Mobile Edge Corporate Presentation

  1. 1. 2009 Stylish Laptop Cases and Accessories for Men and Women ME109
  2. 2. Corporate Presentation 2009 About Us About us Our Mission The Market Mobile Edge is dedicated to creating truly cutting-edge carrying cases that will complement the consumer’s mobile lifestyle and positively reflect their personal sense of style. Offering everything Press from Backpacks to Women’s Totes, we are constantly pushing the envelope of stylish laptop cases that are practical, durable and fashionable. Our goal is to continue to create unique cases for all Women’s lifestyles and uses. From the classroom to the boardroom, from a day in the office to a night on the town, Mobile Edge will have a Philanthropy case to fit your style. Men’s Who We Are Features • Mobile Edge was created by a group of senior computer industry professionals for the sole purpose of producing superior computer- related carrying cases and accessories Accessories • Backed by a world class factory that specializes in design and cut-and-sew production Conclusion • We strive to provide a better case, at a better value, with better margins • We are the pioneer and industry leader in Women’s cases, offering unique and stylish options to the standard black case. • Partnerships with the Susan G. Komen for the Cure and the Boomer Esiason Foundation create the opportunity to offer themed cases, while helping raise money for their causes. ME109
  3. 3. Corporate Presentation 2009 About Us About us Business Strengths The Market • Over 75 years of combined industry experience • Extensive knowledge of Retail, Commercial, Corporate, Distribution and OEM Channels Press • Mobile Edge is currently the second (#2) most requested brand in the carrying case category according to Women’s • Strong merchandising, packaging, marketing and promotional expertise • Efficient and nimble for fast response and turnaround Philanthropy • State of the art design capabilities • Technical innovation • Expertise in design of women’s cases Men’s • Guaranteed production quality and lead times • Lifetime Warranty - the strongest in the industry Features Accessories Ladies Cases Conclusion Men’s Cases ME109
  4. 4. Corporate Presentation 2009 About Us the MArket Trends & Statistics The Market • Within the worldwide PC market, notebook shipments are expected to increase more than 26 percent in 2008, according to IDC. This double-digit growth will likely continue through 2012, although IDC does see some slowdown at the end of the four-year period. - IDC - March 2008 Press • Portable adoption remains the primary driver in all regions, nearly matching record quarterly growth in Q3 2007, and record annual growth in 2005. Increases of more than 50% in Asia Pacific (excluding Japan) and Rest of World helped boost these regions to more than 36% of Women’s Portable volume, while the United States and Western Europe saw growth above 20% and continue to account for more than 50% of Portable volume. - IDC Worldwide Quarterly PC Tracker, March 2008 Philanthropy • The NPD Group reported that notebook dollar volume was more then double that of desktops in 2007. NPD said notebooks generated $19.1 billion last year, a 23 percent increase, in the United • States. - NPD - February 2008 • Overall, however, the growth differential between desktops and laptops has never been larger. IDC reported that in the third quarter, laptop sales growth was more than 33 percentage points Men’s over desktop growth. That differential has not been more than 30% since 1996. - IDC - December 2007 Features Netbook/UltraPortable Growth • Worldwide mini-notebooks or Netbook shipments are on pace to reach 5.2 million units this year and 8 million units next year, Gartner said. Manufacturers could ship as many as 50 million of the Accessories devices in 2012. - Gartner Research - September 2008 • In all, chipmaker Intel says, 10 manufacturers will bring 20 models to market by year’s end. It expects netbook sales to top 50 million a year by 2011. Conclusion - Intel - July 2008 • Notebook sales jumped 51.6% year over year Notebook sales were up 49% in 2005 compared to 2004 • “Consumers spend an additional $314 for each notebook”* Top items: Input devices Carrying cases Extended warranties - Steve Baker, Vice President NPD Group ME109
  5. 5. Corporate Presentation 2009 About Us the MArket The “Female Factor” The Market Today’s woman is already empowered. She brings home the lion’s share of the bacon in 55% of US households. For one thing, she is the sole breadwinner in the 27% of US households headed by single women. In dual-income households, 30% of working wives out-earn their husbands. And even in households where she earns less than he Press does, her spending power is greater because, as Chief Purchasing Officer for the fam- ily, she spends not only her own paycheck but most of his as well! - The TrendSight Group - August 2007 Women’s • “Women accounted for $55 billion of the $96 billion spent on electronic gear (in 2003).” - Wall Street Journal • “Women now outnumber men for Internet usage, now totaling 55 million to 49 Philanthropy million men.” -Nielsen Net Ratings • “Women bought 51% of all home computers last year.” -Mediamark Research, Inc. Men’s • “Quality, functionality and the product’s ability to a reflect a woman’s personal style are her top purchasing criteria.” Features • “From 1997 to 2004 the number of women-owned businesses grew twice as fast as all business in the USA.” • “One in 18 adult women in the USA are small business owners.” Accessories • “Women in business generate $2.5 trillion in annual sales and employ 20 million people.” Conclusion ME109
  6. 6. Corporate Presentation 2009 About Us Press What Customers Have to Say... The Market - “I can’t count how many times I received compliments on my bag’s appearance - from men and women! I’ve been using it daily for 7 months straight now and it still looks almost like new. I’m really happy with this purchase and would recommend this bag!” “This backpack/computer case is everything that I need- organization, easy to carry and stylish. - Press I’m always stopped and asked about it!” Rated * * * * * - “This is the most comfortable backpack I have ever worn. Everything and more fits in it very well. Women’s It has a lot of space for extra items, school books, equipment, etc. But the best feature is that it fits like a glove and wears on your back very well. I was literally blown over!” “The comments and ooooh’s and aaaaah’s were coming from all directions from girls my daughter did Philanthropy - not even know – I heard, “LOOK AT THAT GIRL’S COMPUTER CASE!!!”, more than once.” - “This bag is great! I travel frequently and needed a case for my computer, but wanted something stylish. It has plenty of room for my laptop, files, cords, wallet, plus any additional items I may need to carry along. Plus, it’s lightweight and durable.” Men’s What Editors Have to Say... Features “Most laptop bags will still have to be opened “We’re always looking for the Next Big Thing in Accessories [for TSA screeners], but the Mobile Edge Scan- backpacks, and this Mobile Edge SecurePack has an Fast bags flip back to offer an unobstructed view innovative design that may keep those sneaks with of the laptop inside.” sticky fingers from stealing your valuable stuff.” Conclusion “Mobile Edge has designed the Milano for female executives who want something a little “Mobile Edge prides itself on creating computer more stylish than the standard nylon laptop cases that reflect personal style.” bag. And stylish it is...” “The Mobile Edge ScanFast lineup features that oh-so- “A laptop bag is a pretty low-tech part of your coveted TSA stamp of approval, meaning that you won’t gadget essentials but Mobile Edge takes it up a have to remove your precious lappie from these cases notch. We’re talking about the Premium when passing through airport security here in the U.S.” Briefcase from Mobile Edge.” ME109
  7. 7. Corporate Presentation 2009 About Us Advertising National Advertising The Market Reaching Millions of Buyers and Retailers each month. Press 5,500,000 Readership 340,000 Readership Women’s 248,000 Readership 155,000 Readership Philanthropy think pink Men’s 120,000 Readership 21,000 Readership Features Accessories Conclusion The perfect blend of fashion and function. Black & White Monaco - MEWCM6 The new Monaco notebook bag from Mobile Edge is the perfect blend of contemporary styling and real-world functionality. Black & Pink Monaco - MEWCMX The elegant quilted MicroFiber exterior and rich poly-suede interior give the Monaco the look and feel of a designer handbag. This designer styling is combined with a functional interior layout that features individual sections for files, accessories, cables, magazines plus a separate padded computer compartment to securely cradle your notebook. The Monaco also features our exclusive Wireless Security Shield™ pocket that will insulate your cell phone or PDA from malicious hackers, viruses and spam. A coordinated detachable exterior cell phone pouch provides quick access to your phone. Finally, you’ll find a handy removable matching wallet, just the right size for your personal items. Laptop Backpacks / Briefcases / Messenger Bags / Totes Dedicated Computer Buttery-soft Poly-Suede Matching Detachable Matching Removable ©2006 Mobile Edge, Inc. All trademarks and registered trademarks Compartment Interior with Multiple Pockets Cell Phone Pocket Cosmetics Wallet are the property of their respective owners. All rights reserved. As seen in... As seen in... think pink ME109
  8. 8. Corporate Presentation 2009 About Us Advertising National Advertising to Women The Market As the pioneer and industry leader in the category of Women’s Computer Cases, Mobile Edge has been aggressively advertising our products designed specifically for women in the following national maga- zines with tremendous success. Mobile Edge is the only brand advertising to this customer base! Press Women’s Philanthropy Vogue Pink Magazine Cosmopolitan Men’s Features Accessories Conclusion Glamour Self Magazine Lucky Magazine First Glimpse ME109
  9. 9. Corporate Presentation 2009 About Us WoMen’s notebook CAses The Concept The Market The premise was simple enough: Combine stylish fashion with cutting-edge technology... Press • Designed by women, for women • Fashionable yet durable fabrics Women’s • Removable computer section for dual functionality • Dedicated cell phone pocket • Detachable accessory/cosmetic pouch Philanthropy • Category leader - 50+ SKU’s • SRP range $49 - $279 • Best Sellers are $59-$129 Men’s • Largest offering of Women’s cases for 15” and 17” screen sizes Features Accessories Conclusion ME109
  10. 10. Corporate Presentation 2009 About Us WoMen’s notebook CAses The Products The Market Press Women’s The Monaco The Milano The London The Geneva Philanthropy $99.99 $99.99 & $119.99 $119.99 $99.99 & $119.99 Men’s Features Accessories The Paris Backpack The Element The Casual Tote Express Backpacks $99.99 $89.99 $69.99 $59.99 Conclusion Faux-Croc Portfolios Signature Tote The Madison Chocolate Suede Tote $49.99 & $59.99 $99.99 $199.99 $169.99 ME109
  11. 11. Corporate Presentation 2009 About Us MAddie PoWers Collection The Market Mobile Edge has partnered with the Chicago based design firm, Maddie Powers, Inc. to create the CuteBug Line of laptop cases! Known for using authentic pulp imagery from the 1940’s and 50’s, Maddie Powers and Mobile Edge have worked together to design laptop bags targeted at the younger segment of mobile technology users. Press The new women’s line, CuteBug, offers several fun and sassy styles of laptop carriers that blend the glamour of yesterday’s Hollywood starlets with today’s mobile lifestyle. Women’s All the quality and protection you have come to expect from Mobile Edge, with a fun and sassy new attitude! Philanthropy Men’s Features Accessories Conclusion CuteBug Sheba CuteBug Messenger $79.99 $89.99 CuteBug Hipster $69.99 ME109
  12. 12. Corporate Presentation 2009 About Us susAn g. koMen Cure for the Partnership The Market The Caring Case Collection™ was designed as our way of “giving back” to those in need. We donate 10% from the sale of each exclusive pink-themed cases to Susan G. Komen for the Cure. The mission of Susan G. Komen for the Cure is to eradicate breast cancer as a life-threatening disease. For more information, please contact the Foundation at 5005 LBJ Freeway, Press Suite 250, Dallas, Texas 75244 or visit • Exclusive partnership with Susan G. Komen for the Cure Women’s • 5 Limited Edition SKUs • Proceeds benefit Susan G. Komen for the Cure • Promoted through the Susan G. Komen Philanthropy and Mobile Edge websites • SRP $129-$199 Men’s Features Accessories Conclusion Komen Paris Backpack The Komen Milano The Komen Geneva $129.99 $129.99 $129.99 The Komen Ultra Tote Komen Suede Ultra Tote $129.99 $199.99 ME109
  13. 13. Corporate Presentation 2009 About Us booMer esiAson foundAtion Partnership The Market The Boomer Esiason Foundation is committed to finding a cure for Cystic Fibrosis, and Mobile Edge is committed to supporting their tireless efforts. Constructed with the finest Press heavy-duty materials and backed by a Lifetime Warranty, these feature-rich backpacks are designed to safely carry your notebook computer as well as your personal gear. Mobile Edge will donate 10% of the retail sales of these Women’s cases to the Esiason Foundation. Philanthropy • Exclusive partnership with BEF in the fight against cystic fibrosis • Limited Edition SKUs Men’s • Proceeds benefit Boomer Esiason Foundation • Promoted through the BEF and Mobile Edge websites, other marketing initiatives Features Accessories Conclusion BEF Premium Backpack BEF Signature Tote The G Pak $99.99 $129.99 $69.99 ME109
  14. 14. Corporate Presentation 2009 About Us Men’s notebook CAses The Products The Market Press Women’s Select Briefcase 17” Premium Briefcase Ultra TechStyle 2.0 Faux-Croc Portfolio Philanthropy $69.99 $99.99 $79.99 $49.99 Men’s Features Accessories Premium Messenger Mini Messenger Notebook Messenger Select Messenger $69.99 $49.99 $59.99 $49.99 Conclusion Premium V-Load Leather Ultra V-Load ScanFast Briefcase $69.99 $149.99 $99.99 ME109
  15. 15. Corporate Presentation 2009 About Us Men’s notebook CAses Backpacks The Market Press Women’s ScanFast Backpack Premium Backpack Select Backpack SecurePack Philanthropy $99.99 $89.99 $69.99 $79.99 Men’s Features Accessories The Edge Backpack Express Backpack Premium TrackPack Express TrackPack $59.99 $59.99 $99.99 $69.99 Conclusion ME109
  16. 16. Corporate Presentation 2009 About Us feAtures Exterior Features The Market Press Women’s Philanthropy Bungee Shoulder Strap Gel-eGrip Handle Cushions your Case, Reducing For Superior Comfort, Stress on Your Shoulders Reducing Stress on Your Hand Men’s Features Accessories Integrated Phone Pockets Built-in Media Pocket Built-in Cell Phone Pockets for Media Pocket with SoundPort Easy Access and Organization Headphone Pass-through Conclusion Premier Fabrics Exclusive Security Features High-quality Materials, Up to Superior Designs to Prevent 3360 Denier Nylon Theft and Keep Your Gear Safe ME109
  17. 17. Corporate Presentation 2009 About Us feAtures Interior Features The Market Press Women’s Philanthropy SafetyCell™ Computer Protection Exclusive Wireless Security Shield™ Exclusive SafetyCell Computer Protection Protects Bluetooth-enabled Cell Phones System Protects your Notebook and PDAs from Hackers Men’s Features Accessories Computer Compartment Built-in Cell Phone Pocket Dedicated Compartments Keep Built-in Pockets to Keep your your Notebook Safe and Separate Phone Safe and Accessible Conclusion Integrated Ticket Pockets Detachable Wristlet Keep your Tickets and Travel Matching Wristlets for Small Documents Easily Accessible Accessories or Cosmetics ME109
  18. 18. Corporate Presentation 2009 About Us ACCessories Stay Productive The Market Press Women’s Wireless Wireless PC Media Remote Presentation Remote Presenter Plus Philanthropy RF PC Remote plays your RF Remote runs your Combines the functionality of the music, movies and other media PowerPoint Presentations Wireless Presenter and Media from up to 100 feet away! from up to 100 feet away! Remote into one powerful unit! $59.99 $79.99 $99.99 Men’s Features Accessories Express Wireless Express Presentation Remote Presenter Plus PC Media Remote RF Remote runs your Combines the functionality of the RF PC Remote plays your PowerPoint Presentations Wireless Presenter and Media music, movies and other media from over 60 feet away! Remote into one powerful unit! from over 60 feet away! $79.99 $99.99 Conclusion $59.99 WiFi Signal Locator WiFi Signal Locator indicates SecuriCable Combination direction and strength of or Key Lock WiFi Signals $29.99 Unique design bolts to your VGA port, securing in a method far superior to other locks $29.99 ME109
  19. 19. Corporate Presentation 2009 About Us ACCessories Stay Productive The Market Press Women’s Comfort-fit ME-90 Slim-Line Bluetooth Philanthropy Bluetooth Headset Bluetooth Headset Speaker Phone Unique design is feather-light Ultra-slim headeset with Elegant unit for hand-free talking and ultra-comfortable! protective cap and auto in the car, at home or at work! shut-off power save! $79.99 $99.99 $59.99 Men’s Features Accessories Ultra-Portable Wireless USB 2.0 Card Reader USB 2.0 Media Card Optical Mouse Reader and 3-Port Hub Ultra-compact card reader reads all popular media card Wireless adapter stores Add 3 USB ports and read all fromats! inside the mouse for ultra major memory card formats portability. with this all-in one unit $29.99 $39.99 $49.99 Conclusion 4 Port USB 2.0 Hub 7 Port USB 2.0 Hub Add 7 USB 2.0 ports to your Add 4 USB 2.0 ports to your computer at home or on the go! computer at home or on the go! $29.99 $29.99 ME109
  20. 20. Corporate Presentation 2009 About Us feAtures Wireless Security Shield™ The Market The Mobile Edge Wireless Security Shield™ has been engineered to thwart electronic threats targeting wireless products including Bluetooth-enabled cell phones and PDAs. By placing their cell phone or PDA in the Wireless Security Shield™ accessory pocket, users can insulate their device from Bluejacking, Bluesnarfing, wireless spam and even viruses that can spread among Bluetooth-enabled computers. Press • “As users store more personal information on Bluetooth devices, the need to address security and privacy threats becomes more pressing.” - PC Magazine, October 18, 2005 Women’s • “We are not aware of any workarounds for the SNARF or BLUEBUG attacks at this time, other than to switch off Bluetooth.” -, May 30, 2006 The Threats Philanthropy The SNARF attack Connect to cell phones without alerting the owner. Hacker gains access to entire phonebook (and any images or other data associated with the entries), calendar, IMEI (International Mobile Equipment Identity), which uniquely identifies the phone to the mobile network, and is used in illegal phone ‘cloning’) and more Men’s The BACKDOOR attack Establish trust relationship through “pairing”, but ensure it no longer appears to victim. Attacker is free to continue to use any resource so data be retrieved from the phone without the owner’s knowledge or consent Features The BLUEBUG attack Hacker gains full access to AT command set, enabling use of phone to initiate calls to premium rate numbers, send SMS messages, read SMS messages, connect to Internet, and monitor conversations in the vicinity of the phone BLUEJACKING Accessories Hacker “pairs“ with Bluetooth phone to pass message during initial “handshake” phase, creating potential security problems The Solution - The Wireless Security Shield™ Conclusion How it works: • Engineered to eliminate electronic threats targeting Bluetooth-enabled cell phones & PDAs • By placing their cell phone or PDA within the Wireless Security Shield™ pocket, Mobile Edge customers insulate their device from Bluejacking, Bluesnarfing, spam and viruses that can spread among Bluetooth-enabled devices • Technology first developed by NASA to help block out electromagnetic waves and radio frequencies • Pocket is zinc-impregnated, with conductive fibers woven into the material that effectively reduce up to 99% of radio frequencies and electromagnetic waves, keeping devices safe and secure. ME109
  21. 21. Corporate Presentation 2009 About Us ACCessories SecuriCable™ The Market With the sales of Notebook Computers constantly on the rise, Press the need for security becomes greater every day. The Mobile Edge SecuriCables, Women’s which bolt directly to your VGA or Serial port, rather than through a small single plastic slot, are the Philanthropy most secure locks available. Men’s The Risks Features “Notebook theft is now the second most prevalent crime in the United • States after identity theft; someone steals a notebook every 53 Accessories seconds. These thefts cost companies $6.6 million each on average, just over $30,000 per loss.” - PC Today, October 2006 Conclusion • 10% of laptops will be stolen within the first 12 months of purchase • 90% are never recovered • 49% of companies have had laptops stolen with the last 12 months • 57% of corporate crimes are linked to stolen laptops • 80% of computer crime consists of “inside jobs” by disgruntled employees • 73% of companies had no specific security policies for their laptops in 2003 Sources: Computer Security Institute; Absolute Software; FBI, 2006 ME109
  22. 22. Corporate Presentation 2009 About Us ACCessories I.D. Sentry Wallets The Market Designed to stop ID Theft and protect your personal data by shielding your RFID credit cards from hackers and ID thieves These days, Identity Theft is everywhere. And with new technologies come new ways to steal your data. Many new Credit Cards feature Press RFID chips, which can be read from a distance, with no need to “swipe” through a reader. This leaves the carrier vulnerable to ID thieves with RFID scanners, that can steal your information just by being in close proximity. The proprietary Conductive Aluminum lining Women’s of the I.D. Sentry blocks unwanted scans, keeping your cards safe until you’re ready to use them! Philanthropy Men’s Features Accessories Conclusion i.d. sentry i.d. sentry WAllet PAssPort WAllet • Stop ID Theft! • Stop ID Theft! • Compartments for your Passport, 5 • Self-adhering pocket keeps your cards slots for ID/Credit cards and a large both secure from hackers and safe pocket for cash from falling out of your wallet • Slim design fits easily inside jacket • Slim design pockets or carry-on luggage • Luxurious, durable Nappa leather • Luxurious, durable Nappa leather complements any sense of style complements any sense of style • Second, non-shielded pocket for your standard cards and business cards ME109
  23. 23. Corporate Presentation 2009 About Us ConClusion Why Mobile Edge? The Market • Leader and innovator in the women’s category • Unique product designs for your entire computer case product offerings • 100% Customer Satisfaction Guarantee Press • Feature-rich product offering Women’s • Lifetime warranty • Fast turnaround Philanthropy • Management channel & industry expertise • A reason for your women customers to buy another computer case • All Mobile Edge cases are designed to protect Notebook systems, reducing defective returns Men’s Why You Should Change Features • The average carrying case retail price is $35 to $40. Mobile Edge products higher retails equals higher revenue and gross Accessories margin dollars • 95% or more of competitors’ product offering is black, stale with limited Conclusion features and most focus on $29 to $69 retails Mobile Edge products are vibrant, appealing and feature-packed • Customers paying $2000 for notebooks are willing to pay more than $100 to protect their investment • More revenue and gross margin dollars per unit sold ME109
  24. 24. Corporate Presentation 2009 About Us The Market At Mobile Edge, we know your time is valuable, and honestly appreciate the opportunity to present our company and line of products. Please feel free to contact us if you have any questions, or would like Press further information. Women’s Thank you again for your time and attention! Philanthropy -The Mobile Edge Team Men’s Features Accessories 1150 North Miller Street Conclusion Anaheim, California, 92806 p: 714.399.1400 f: 714.399.1401 ME109