Mobile Edge Corp Pres 1 11lr


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Mobile Edge 2011 Corporate Presentation

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Mobile Edge Corp Pres 1 11lr

  1. 1. Corporate Presentation
  2. 2. About us Our Mission Mobile Edge is dedicated to creating truly cutting-edge carrying cases that will complement the consumer’s mobile lifestyle and positively reflect their personal sense of style. Offering everything from Backpacks to Women’s Totes, we are constantly pushing the envelope of stylish laptop cases that are practical, durable and fashionable. Our goal is to continue to create unique cases for all lifestyles and uses. From the classroom to the boardroom, from a day in the office to a night on the town, Mobile Edge will have a case to fit your style.Who We Are• Mobile Edge was created by a group of senior computer industry professionals for the sole purpose of producing superior computer-related carrying cases and accessories• Backed by a world class factory that specializes in design and cut-and-sew production• We strive to provide a better case, at a better value, with better margins• We are the pioneer and industry leader in Women’s cases, offering unique and stylish options to the standard black case.• Partnerships with the Susan G. Komen for the Cure and the Boomer Esiason Foundation create the opportunity to offer themed cases, while helping raise money for their causes.
  3. 3. About us Business Strengths • Over 75 years of combined industry experience • Extensive knowledge of Retail, Commercial, Corporate, Distribution and OEM Channels • Mobile Edge is currently the second (#2) most requested brand In the carrying case category according to • Strong merchandising, packaging, marketing and promotional expertise • Efficient and nimble for fast response and turnaround • State of the art design capabilities • Technical innovation • Expertise in design of women’s cases • Guaranteed production quality and lead times • Lifetime Warranty - the strongest in the industryLadies CasesMen’s Cases
  4. 4. the MArket Trends & Statistics Portable PC Market • The continuing economic recovery and growing interest in mobile devices will drive PC shipment growth by 19.8 percent this year compared to 2009. Worldwide PC shipments will total 354.8 million this year, compared to 296.1 million last year. Portable PC devices should total 217.2 million this year, compared to 169 million last year. Portable PCs will also take a larger market share – about 70 percent – from desktops by 2012.” - IDC News Service – June, 2010 • IC Insights estimated that unit sales of portable PCs - including notebooks, netbooks, and tablets - will grow 27% in 2010, reaching about 200 million units worldwide. Broken out, IC Insights said it expects notebook shipments will grow 20% to 155 million systems in 2010, while netbook sales are expected to rise 19% to 31 million systems and tablet shipments are expected to reach 14 million in 2010. In 2011, portable PC shipments are expected to climb 21% to 242 million.” - IC Insights - December, 2010 Netbook Growth • Businesses and consumers will purchase 36 million Netbooks in 2010 globally. - Techaisle – August, 2010 • 60 million Netbooks are expected to ship worldwide in 2010, with double that number reaching global markets in 2013. - ABI Research – July, 2010Tablets• Tablet computers are poised to transform the marketplace for personal computers and consumer electronics, which sees cumulative worldwide sales of tablet computers exceeding 140 million units by the end of 2012. That’s a combined total of 15.7 million devices sold by 2010, plus a projected 43.6 million in 2011 and another 81.3 million in 2012 - eMarketer – December, 2010• The Gartner report predicts that as median tablet prices drop over the next two years, sales are projected to total 54.8 million units in 2011, up 181% from 2010. Driven by the iPad, tablet shipments are expected to surpass 208 million units by 2014, according to Gartner. - Gartner – January, 2011• The Apple iPad will dominate this burgeoning market, with a total of 13.3 million units sold in 2010, followed by 33.1 million in 2011, and 56.1 million in 2012, for cumulative sales of 102.5 million by the end of that year. The 2012 sales figure represents about 69% of the total market forecast for that year, down from 85% share this year. U.S. iPad sales are expected to increase from 8.5 million this year to 19.4 million in 2011, and 30.1 million in 2012. - eMarketer – December, 2010Consumer Spending• “Last year, consumers bought $1.05 worth of accessories for every $1 they spent on PCs.” - IDC News Service – June, 2010• “Consumers spend an additional $314 for each notebook”* Top items: Input devices • Carrying cases • Extended warranties - Steve Baker, Vice President NPD Group, 2009
  5. 5. the MArketThe “Female Factor”Today’s woman is already empowered. She brings home the lion’s share of thebacon in 55% of US households. For one thing, she is the sole breadwinner inthe 27% of US households headed by single women. In dual-income households,30% of working wives out-earn their husbands. And even in households whereshe earns less than he does, her spending power is greater because, as ChiefPurchasing Officer for the family, she spends not only her own paycheck butmost of his as well! - The TrendSight Group• “Women accounted for $55 billion of the $96 billion spent on electronic gear” - Wall Street Journal• “Women now outnumber men for Internet usage, now totaling 55 million to 49 million men.” -Nielsen Net Ratings• “Women bought 51% of all home computers last year.” -Mediamark Research, Inc.• “Quality, functionality and the product’s ability to a reflect a woman’s personal style are her top purchasing criteria.”• “One in 18 adult women in the USA are small business owners.”• “Women in business generate $2.5 trillion in annual sales and employ 20 million people.”
  6. 6. Press What Customers Have to Say... - “I can’t count how many times I received compliments on my bag’s appearance - from men and women! I’ve been using it daily for 7 months straight now and it still looks almost like new. I’m really happy with this purchase and would recommend this bag!” - “This backpack/computer case is everything that I need- organization, easy to carry and stylish. I’m always stopped and asked about it!” Rated * * * * * - “This is the most comfortable backpack I have ever worn. Everything and more fits in it very well. It has a lot of space for extra items, school books, equipment, etc. But the best feature is that it fits like a glove and wears on your back very well. I was literally blown over!” - “The comments and ooooh’s and aaaaah’s were coming from all directions from girls my daughter did not even know – I heard, “LOOK AT THAT GIRL’S COMPUTER CASE!!!”, more than once.” - “This bag is great! I travel frequently and needed a case for my computer, but wanted something stylish. It has plenty of room for my laptop, files, cords, wallet, plus any additional items I may need to carry along. Plus, it’s lightweight and durable.”What Editors Have to Say...“We’re always looking for the Next Big Thing in “Most laptop bags will still have to be openedbackpacks, and this Mobile Edge SecurePack has an [for TSA screeners], but the Mobile Edge Scan-innovative design that may keep those sneaks with Fast bags flip back to offer an unobstructed viewsticky fingers from stealing your valuable stuff.” of the laptop inside.”“Mobile Edge has designed the Milano forfemale executives who want something a little “Mobile Edge prides itself on creating computermore stylish than the standard nylon laptop cases that reflect personal style.”bag. And stylish it is...”“A laptop bag is a pretty low-tech part of your “The Mobile Edge ScanFast lineup features that oh-so-gadget essentials but Mobile Edge takes it up a coveted TSA stamp of approval, meaning that you won’tnotch. We’re talking about the Premium have to remove your precious lappie from these cases when passing through airport security here in the U.S.”Briefcase from Mobile Edge.”
  7. 7. AdvertisingNational AdvertisingReaching Millions of Buyers and Retailers each month.
  8. 8. WoMen’s notebook CAsesThe ConceptThe premise was simple enough: Combine stylish fashion with cutting-edge technology... • Designed by women, for women • Fashionable yet durable fabrics • Removable computer section for dual functionality • Dedicated cell phone pocket • Detachable accessory/cosmetic pouch • Category leader - Over 94 Women-Specific SKU’s • SRP range $19.99 - $279.99 • Best Sellers are $59-$129 • Largest offering of Women’s cases for 8.9” to 17.3” screen sizes
  9. 9. WoMen’s notebook CAses Milano London Monaco Geneva ECO Totes Backpacks ScanFast Signature Tote MadisonFaux-Croc Portfolios Suede Totes
  10. 10. Men’s notebook CAses Briefcases Messengers Mini/Notebook MessengersTechStyle 2.0 Faux-Croc Portfolios V-Load 2.0 Cases ScanFast 2.0 CasesBackpacks Deluxe Leather Briefcase
  11. 11. WoMen’s notebook CAsessusAn g. koMen for the Cure Partnership The Caring Case Collection™ was designed as our way of “giving back” to those in need. We donate 10% from the sale of each exclusive pink-themed cases to Susan G. Komen for the Cure. The mission of Susan G. Komen for the Cure is to eradicate breast cancer as a life-threatening disease. For more information, please contact the Foundation at 5005 LBJ Freeway, Suite 250, Dallas, Texas 75244 or visit• Exclusive partnership with Susan G. Komen for the Cure• 5 Limited Edition SKUs• Proceeds benefit Susan G. Komen for the Cure• Promoted through the Susan G. Komen and Mobile Edge websites• SRP $129-$199Paris Backpack Milano Geneva Ultra Tote Faux-Suede Tote ECO Tote
  12. 12. booMer esiAson foundAtion Partnership The Boomer Esiason Foundation is committed to finding a cure for Cystic Fibrosis, and Mobile Edge is committed to supporting their tireless efforts. Constructed with the finest heavy-duty materials and backed by a Lifetime Warranty, these feature-rich backpacks are designed to safely carry your notebook computer as well as your personal gear. Mobile Edge will donate 10% of the retail sales of these cases to the Esiason Foundation. • Exclusive partnership with BEF in the fight against cystic fibrosis • Limited Edition SKUs • Proceeds benefit Boomer Esiason Foundation • Promoted through the BEF and Mobile Edge websites, other marketing initiativesPremium Backpack BEF Signature Tote G-Pak
  13. 13. feAturesExterior Features Bungee Shoulder Strap Gel-eGrip Handle Cushions your Case, Reducing For Superior Comfort, Stress on Your Shoulders Reducing Stress on Your Hand Integrated Phone Pockets Built-in Media Pocket Built-in Cell Phone Pockets for Media Pocket with SoundPort Easy Access and Organization Headphone Pass-through Premier Fabrics Exclusive Security Features High-quality Materials, Up to Superior Designs to Prevent 3360 Denier Nylon Theft and Keep Your Gear Safe
  14. 14. feAturesInterior Features SafetyCell™ Computer Protection Wireless Security Shield™ Exclusive SafetyCell Computer Protection Protects Bluetooth-enabled Cell Phones System Protects your Notebook and PDAs from Hackers Computer Compartment Built-in Cell Phone Pocket Dedicated Compartments keep your Built-in Pockets to Keep your Notebook Safe and Separate Phone Safe and Accessible Integrated Ticket Pockets Detachable Wristlet Keep your Tickets and Travel Matching Wristlets for Small Documents Easily Accessible Accessories or Cosmetics
  15. 15. feAtures Wireless Security Shield™ The Mobile Edge Wireless Security Shield™ has been engineered to thwart electronic threats targeting wireless products including Bluetooth-enabled cell phones and PDAs. By placing their cell phone or PDA in the Wireless Security Shield™ accessory pocket, users can insulate their device from Bluejacking, Bluesnarfing, wireless spam and even viruses that can spread among Bluetooth-enabled computers. • “As users store more personal information on Bluetooth devices, the need to address security and privacy threats becomes more pressing.” - PC Magazine, October 18, 2005 • “We are not aware of any workarounds for the SNARF or BLUEBUG attacks at this time, other than to switch off Bluetooth.” -, May 30, 2006 The Threats The SNARF attack Connect to cell phones without alerting the owner.Hacker gains access to entire phonebook (and any images or other data associated with the entries), calendar, IMEI(International Mobile Equipment Identity), which uniquely identifies the phone to the mobile network, and is used inillegal phone ‘cloning’) and moreThe BACKDOOR attackEstablish trust relationship through “pairing”, but ensure it no longer appears to victim.Attacker is free to continue to use any resource so data be retrieved from the phone without the owner’s knowledgeor consentThe BLUEBUG attackHacker gains full access to AT command set, enabling use of phone to initiate calls to premium rate numbers, sendSMS messages, read SMS messages, connect to Internet, and monitor conversations in the vicinity of the phoneBLUEJACKINGHacker “pairs“ with Bluetooth phone to pass message during initial “handshake” phase, creating potential securityproblemsThe Solution - The Wireless Security ShieldHow it works:• Engineered to eliminate electronic threats targeting Bluetooth-enabled cell phones & PDAs• By placing their cell phone or PDA within the Wireless Security Shield™ pocket, Mobile Edge customers insulate their device from Bluejacking, Bluesnarfing, spam and viruses that can spread among Bluetooth-enabled devices• Technology first developed by NASA to help block out electromagnetic waves and radio frequencies• Pocket is zinc-impregnated, with conductive fibers woven into the material that effectively reduce up to 99% of radio frequencies and electromagnetic waves, keeping devices safe and secure.
  16. 16. feAtures Exclusive Features The new ScanFast™ Collection - “Checkpoint Friendly” laptop cases designed to speed travelers with laptops through airport security luggage check points quickly. Now, airport screeners can X-Ray a traveler’s laptop while still inside their bag. The new cases from Mobile Edge have been tested and exceed new Transportation Security Administration (TSA) guidelines for carry-on luggage.The ecollection line of environmentally-friendly laptop cases have a modern, contemporarystyling that incorporates all the features you need when you’re on the move. A dedicatedpadded computer compartment keeps your laptop protected, while separate sections forfiles, folders, magazines and accessories will keep your gear organized and at yourfingertips. Made of all-natural cotton canvas, these cases pack a lot of style, functionand features into a minimal carbon footprint!Protect your laptop and the environment with the Mobile Edge ecollection!
  17. 17. ACCessoriesStay Productive MicroClear MicroClear Cleaning Tabs Portable Hard 3-Pack Drive CasesExpress Express Wireless Presentation Remote PC Media Remote Presenter Plus SecuriCable Combination WiFi Signal or Key Lock Locator
  18. 18. ACCessories Stay Productive Comfort-fit Bluetooth Headset PowerSmart Slim-Line Bluetooth Bluetooth Headset Speaker Phone USB 2.0 Card ReaderUltra-Portable Wireless USB 2.0 Media Card Optical Mouse Reader and 3-Port Hub 4 Port USB 2.0 HubQuickHub 4-Port USB 2.0 Hub 7 Port USB 2.0 Hub
  19. 19. ACCessories I.D. Sentry Wallets Designed to stop ID Theft and protect your personal data by shielding your RFID credit cards from hackers and ID thieves These days, Identity Theft is everywhere. And with new technologies come new ways to steal your data. Many new Credit Cards feature RFID chips, which can be read from a distance, with no need to “swipe” through a reader. This leaves the carrier vulnerable to ID thieves with RFID scanners, that can steal your information just by being in close proximity. The proprietary Conductive Aluminum lining of the I.D. Sentry blocks unwanted scans, keeping your cards safe until you’re ready to use them!i.d. sentry i.d. sentry WAllet PAssPort WAllet • Stop ID Theft! • Stop ID Theft! • Self-adhering pocket keeps your cards • Compartments for your Passport, 5 both secure from hackers and safe slots for ID/Credit cards and a large from falling out of your wallet pocket for cash • Slim design • Slim design fits easily inside jacket pockets or carry-on luggage • Luxurious, durable Nappa leather complements any sense of style • Luxurious, durable Nappa leather complements any sense of style • Second, non-shielded pocket for your standard cards and business cards
  20. 20. A new member of the Mobile Edge family is Sumo, known for its young fashionable laptop case line that is geared for Apple Laptops, will complement the existing Mobile Edge Collection of carryingcases. These products include a line of signature sleeves for notebook and netbook computers and a new line of products named the Sumo Lifestyle Collection. The Lifestyle Collection includes non-computer related totes, duffels and a unique range of collapsible storage cubes. Neoprene Laptop Messengers Nylon Laptop Sleeves Laptop Sleeves Business Class Business Class Business Class Laptop Messengers Laptop Briefcase Laptop Backpacks
  21. 21. Laptop/Netbook Universal Flap Case Purses Pant Pocket Laptop Cases Large Totes Duffels Folding Furniture Folding Desktop Cubes Cubes
  22. 22. ConClusion Why Mobile Edge? • Leader and innovator in the women’s category • Unique product designs for your entire computer case product offerings • 100% Customer Satisfaction Guarantee • Feature-rich product offering • Lifetime warranty • Fast turnaround • Management channel & industry expertise • A reason for your women customers to buy another computer case • All Mobile Edge cases are designed to protect Notebook systems, reducing defective returnsWhy You Should Change • The average carrying case retail price is $35 to $40. Mobile Edge products higher retails equals higher revenue and gross margin dollars • 95% or more of competitors’ product offering is black, stale with limited features and most focus on $29 to $69 retails Mobile Edge products are vibrant, appealing and feature-packed • Customers paying $2000 for notebooks are willing to pay more than $100 to protect their investment • More revenue and gross margin dollars per unit sold
  23. 23. At Mobile Edge, we know your time is valuable, andhonestly appreciate the opportunity to present our company and line of products. Please feel free tocontact us if you have any questions, or would like further information. Thank you again for your time and attention! -The Mobile Edge Team 1150 North Miller Street Anaheim, California, 92806 p: 714.399.1400 f: 714.399.1401