Mobile Edge 2010 Corporate Presentation


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Mobile Edge Corporate Presentation highlighting new Netbook Cases and new ScanFast Checkpoint Friendly Laptop Bags.

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Mobile Edge 2010 Corporate Presentation

  1. 1. Stylish Laptop Cases and Accessories for Men and Women Corporate Presentation 2010 ME409
  2. 2. Corporate Presentation 2010 About us About Us Our Mission The Market Mobile Edge is dedicated to creating truly cutting-edge carrying cases that will complement the consumer’s mobile lifestyle and positively reflect their personal sense of style. Offering everything Press from Backpacks to Women’s Totes, we are constantly pushing the envelope of stylish laptop cases that are practical, durable and Men’s fashionable. Our goal is to continue to create unique cases for all lifestyles and uses. From the classroom to the boardroom, from a Women’s day in the office to a night on the town, Mobile Edge will have a case to fit your style. Collections Features Who We Are • Mobile Edge was created by a group of senior computer industry Accessories professionals for the sole purpose of producing superior computer-related carrying cases and accessories • Backed by a world class factory that specializes in design and Sumo cut-and-sew production • We strive to provide a better case, at a better value, with better Conclusion margins • We are the pioneer and industry leader in Women’s cases, offering unique and stylish options to the standard black case. • Partnerships with the Susan G. Komen for the Cure and the Boomer Esiason Foundation create the opportunity to offer themed cases, while helping raise money for their causes. ME0110
  3. 3. Corporate Presentation 2010 About us About Us Business Strengths The Market • Over 75 years of combined industry experience • Extensive knowledge of Retail, Commercial, Corporate, Distribution and OEM Channels Press • Mobile Edge is currently the second (#2) most requested brand in the carrying case category according to Men’s • Strong merchandising, packaging, marketing and promotional expertise Women’s • Efficient and nimble for fast response and turnaround • State of the art design capabilities Collections • Technical innovation • Expertise in design of women’s cases Features • Guaranteed production quality and lead times • Lifetime Warranty - the strongest in the industry Accessories Sumo Ladies Cases Conclusion Men’s Cases ME0110
  4. 4. Corporate Presentation 2010 the MArket About Us Trends & Statistics The Market • Last year, consumers bought 89 cents’ worth of accessories for every $1 spend on PCs - Bob O’Donnell, IDC July 2009 • Notebooks represented three out of four computers shipped to the U.S. consumer market during the second quarter of 2009. The preliminary figures from IDC’s PC Tracker indicate that the consumer appetite for mobile computers remains unchallenged despite the economic malaise affecting general demand in the Press U.S. market. - IDC Report July 2009 • What is even more indicative of unabated consumer attraction to mobile computing is that the consumer notebook growth is estimated at a solid 63% year on year. - IDC Report July 2009 Men’s • Next year, global Netbook shipment growth will decelerate to a less-astounding, but still impressive, 39.6% from this year, iSuppli said. That slowdown will continue at least until 2013, when the growth rate is expected to be 13.1%. - iSuppli April 2009 Partnerships Women’s • Within the worldwide PC market, notebook shipments are expected to increase more than 26% in 2008, according to IDC. This double-digit growth will likely continue through 2012, although IDC does see some slowdown at the end of the four-year period. - IDC - March 2008 • Portable adoption remains the primary driver in all regions, nearly matching record quarterly growth in Q3 2007, and record annual growth in 2005. Increases of more than 50% in Asia Pacific (excluding Japan) and Rest of World helped boost these regions to more than 36% of Portable volume, while the USA and Western Europe saw growth above 20% and continue to account for more than 50% of Portable volume. - IDC Worldwide Quarterly PC Tracker, March 2008 Features • Hot back-to-school demand boosted overall shipments. Portable PCs enjoyed a 33.5 increase from a year ago, but desktops continued their descent reflecting the consumer drive to mobile computers.” - IDC Worldwide Trackers 2009 Accessories • Overall, however, the growth differential between desktops and laptops has never been larger. IDC reported that in the third quarter, laptop sales growth was more than 33 percentage points over desktop growth. That differential has not been more than 30% since 1996. - IDC - December 2007 • PC shipments are expected to show gains of 10.3 percent in 2010. The total number of shipments is likely to hit 291.4 million units this year and 321.4 million in 2010, up from 287.6 million in 2008.” Sumo - IDC Worldwide Trackers Netbook/UltraPortable Growth Conclusion • Worldwide mini-notebooks or Netbook shipments are on pace to reach 5.2 million units this year and 8 million units next year, Gartner said. Manufacturers could ship as many as 50 million of the devices in 2012. - Gartner Research - September 2008 • In all, chipmaker Intel says, 10 manufacturers will bring 20 models to market by year’s end. It expects netbook sales to top 50 million a year by 2011. - Intel - July 2008 • Notebook sales jumped 51.6% year over year Notebook sales were up 49% in 2005 compared to 2004 • “Consumers spend an additional $314 for each notebook”* Top items: Input devices • Carrying cases • Extended warranties - Steve Baker, Vice President NPD Group ME0110
  5. 5. Corporate Presentation 2010 the MArket About Us The Market The “Female Factor” Today’s woman is already empowered. She brings home the lion’s share of the bacon in 55% of US households. For one thing, she is the sole breadwinner in the 27% of US households headed by single women. In dual-income households, 30% of working Press wives out-earn their husbands. And even in households where she earns less than he does, her spending power is greater because, as Chief Purchasing Officer for the fam- ily, she spends not only her own paycheck but most of his as well! Men’s - The TrendSight Group - August 2007 • “Women accounted for $55 billion of the $96 billion spent on electronic gear (in 2003).” - Wall Street Journal Partnerships Women’s • “Women now outnumber men for Internet usage, now totaling 55 million to 49 million men.” -Nielsen Net Ratings • “Women bought 51% of all home computers last year.” -Mediamark Research, Inc. Features • “Quality, functionality and the product’s ability to a reflect a woman’s personal style are her top purchasing criteria.” Accessories • “From 1997 to 2004 the number of women-owned businesses grew twice as fast as all business in the USA.” • “One in 18 adult women in the USA are small business owners.” Sumo • “Women in business generate $2.5 trillion in annual sales and employ 20 million people.” Conclusion ME0110
  6. 6. Corporate Presentation 2010 Press About Us What Customers Have to Say... The Market - “I can’t count how many times I received compliments on my bag’s appearance - from men and women! I’ve been using it daily for 7 months straight now and it still looks almost like new. I’m really happy with this purchase and would recommend this bag!” “This backpack/computer case is everything that I need- organization, easy to carry and stylish. Press - I’m always stopped and asked about it!” Rated * * * * * Men’s - “This is the most comfortable backpack I have ever worn. Everything and more fits in it very well. It has a lot of space for extra items, school books, equipment, etc. But the best feature is that it fits like a glove and wears on your back very well. I was literally blown over!” Partnerships Women’s - “The comments and ooooh’s and aaaaah’s were coming from all directions from girls my daughter did not even know – I heard, “LOOK AT THAT GIRL’S COMPUTER CASE!!!”, more than once.” - “This bag is great! I travel frequently and needed a case for my computer, but wanted something stylish. It has plenty of room for my laptop, files, cords, wallet, plus any additional items I may need to carry along. Plus, it’s lightweight and durable.” What Editors Have to Say... Features Accessories “We’re always looking for the Next Big Thing in “Most laptop bags will still have to be opened backpacks, and this Mobile Edge SecurePack has an [for TSA screeners], but the Mobile Edge Scan- innovative design that may keep those sneaks with Fast bags flip back to offer an unobstructed view sticky fingers from stealing your valuable stuff.” of the laptop inside.” Sumo Conclusion “Mobile Edge has designed the Milano for female executives who want something a little “Mobile Edge prides itself on creating computer more stylish than the standard nylon laptop cases that reflect personal style.” bag. And stylish it is...” “A laptop bag is a pretty low-tech part of your “The Mobile Edge ScanFast lineup features that oh-so- gadget essentials but Mobile Edge takes it up a coveted TSA stamp of approval, meaning that you won’t notch. We’re talking about the Premium have to remove your precious lappie from these cases when passing through airport security here in the U.S.” Briefcase from Mobile Edge.” ME0110
  7. 7. Corporate Presentation 2010 Advertising About Us The Market National Advertising Reaching Millions of Buyers and Retailers each month. Press 5,500,000 Readership 340,000 Readership Men’s Partnerships Women’s 248,000 Readership 155,000 Readership think pink 120,000 Readership 21,000 Readership Features Accessories Sumo Conclusion Black & White Monaco - MEWCM6 The perfect blend of fashion and function. The new Monaco notebook bag from Mobile Edge is the perfect blend of contemporary styling and real-world functionality. Black & Pink Monaco - MEWCMX The elegant quilted MicroFiber exterior and rich poly-suede interior give the Monaco the look and feel of a designer handbag. This designer styling is combined with a functional interior layout that features individual sections for files, accessories, cables, magazines plus a separate padded computer compartment to securely cradle your notebook. The Monaco also features our exclusive Wireless Security Shield™ pocket that will insulate your cell phone or PDA from malicious hackers, viruses and spam. A coordinated detachable exterior cell phone pouch provides quick access to your phone. Finally, you’ll find a handy removable matching wallet, just the right size for your personal items. Laptop Backpacks / Briefcases / Messenger Bags / Totes Dedicated Computer Buttery-soft Poly-Suede Matching Detachable Matching Removable ©2006 Mobile Edge, Inc. All trademarks and registered trademarks Compartment Interior with Multiple Pockets Cell Phone Pocket Cosmetics Wallet are the property of their respective owners. All rights reserved. As seen in... As seen in... think pink ME0110
  8. 8. Corporate Presentation 2010 Advertising About Us National Advertising to Women The Market As the pioneer and industry leader in the category of Women’s Computer Cases, Mobile Edge has been aggressively advertising our products designed specifically for women in the following national maga- zines with tremendous success. Mobile Edge is the only brand advertising to this customer base! Press Men’s Partnerships Women’s Vogue Pink Magazine Cosmopolitan Features Accessories Sumo Conclusion Glamour Self Magazine Lucky Magazine First Glimpse ME0110
  9. 9. Corporate Presentation 2010 WoMen’s notebook CAses About Us The Concept The Market The premise was simple enough: Combine stylish fashion with cutting-edge technology... • Designed by women, for women Press • Fashionable yet durable fabrics • Removable computer section for dual functionality Men’s • Dedicated cell phone pocket • Detachable accessory/cosmetic pouch Partnerships Women’s • Category leader - Over 75 SKU’s • SRP range $19.99 - $279.99 • Best Sellers are $59-$129 • Largest offering of Women’s cases for 8.9” to 17.3” screen sizes Features Accessories Sumo Conclusion ME0110
  10. 10. Corporate Presentation 2010 WoMen’s notebook CAses About Us The Market The Products Press Men’s Partnerships Women’s The Monaco The Milano The London The Geneva $99.99 $99.99 & $119.99 $119.99 $99.99 & $119.99 Features Accessories The Paris Backpack The ScanFast Element The ECO Casual Tote Express Backpacks Sumo $99.99 $99.99 $69.99 $59.99 Conclusion Faux-Croc Portfolios Signature Tote The Madison Chocolate Suede Tote $49.99 & $59.99 $99.99 $199.99 $169.99 ME0110
  11. 11. Corporate Presentation 2010 Men’s notebook CAses About Us The Market The Products Press Men’s Partnerships Women’s Select Briefcase 17” Premium Briefcase Ultra TechStyle 2.0 Faux-Croc Portfolio $69.99 $99.99 $79.99 $49.99 Features Accessories Sumo Premium Messenger Mini Messenger Notebook Messenger Select Messenger $69.99 $49.99 $59.99 $49.99 Conclusion Deluxe Leather Briefcase Premium V-Load Leather Select V-Load ScanFast Briefcase $159.99 $69.99 $109.99 $99.99 ME0110
  12. 12. Corporate Presentation 2010 Men’s notebook CAses About Us Backpacks The Market Press Men’s Partnerships Women’s ScanFast Backpack Premium Backpack Select Backpack SecurePack $99.99 $89.99 $69.99 $79.99 Features Accessories The Edge Backpack Express Backpack Premium TrackPack Express TrackPack $59.99 $59.99 $99.99 $69.99 Sumo Conclusion ME0110
  13. 13. Corporate Presentation 2010 WoMen’s notebook CAses About Us susAn g. koMen for the Cure Partnership The Market The Caring Case Collection™ was designed as our way of “giving back” to those in need. We donate 10% from the sale of each exclusive pink-themed cases to Susan G. Komen for the Cure. The mission of Susan G. Komen for the Cure is to eradicate breast cancer as a life-threatening disease. For more Press information, please contact the Foundation at 5005 LBJ Freeway, Suite 250, Dallas, Texas 75244 or visit • Exclusive partnership with Susan G. Komen for the Cure Men’s • 5 Limited Edition SKUs • Proceeds benefit Susan G. Komen for the Cure Partnerships Women’s • Promoted through the Susan G. Komen and Mobile Edge websites • SRP $129-$199 Features Accessories Sumo Conclusion Komen Paris Backpack The Komen Milano The Komen Geneva $129.99 $129.99 $129.99 The Komen Ultra Tote Komen Faux-Suede Tote Komen ECO Tote $129.99 $129.99 $129.99 ME0110
  14. 14. Corporate Presentation 2010 booMer esiAson foundAtion Partnership About Us The Market The Boomer Esiason Foundation is committed to finding a cure for Cystic Fibrosis, and Mobile Edge is committed to supporting their tireless efforts. Constructed with the finest Press heavy-duty materials and backed by a Lifetime Warranty, these feature-rich backpacks are designed to safely carry your notebook computer as well as your personal gear. Men’s Mobile Edge will donate 10% of the retail sales of these cases to the Esiason Foundation. Partnerships Women’s • Exclusive partnership with BEF in the fight against cystic fibrosis • Limited Edition SKUs • Proceeds benefit Boomer Esiason Foundation Features • Promoted through the BEF and Mobile Edge websites, other marketing initiatives Accessories Sumo Conclusion BEF Premium Backpack BEF Signature Tote The G Pak $99.99 $129.99 $69.99 ME0110
  15. 15. Corporate Presentation 2010 feAtures About Us Exterior Features The Market Press Men’s Partnerships Women’s Bungee Shoulder Strap Gel-eGrip Handle Cushions your Case, Reducing For Superior Comfort, Stress on Your Shoulders Reducing Stress on Your Hand Features Accessories Integrated Phone Pockets Built-in Media Pocket Sumo Built-in Cell Phone Pockets for Media Pocket with SoundPort Easy Access and Organization Headphone Pass-through Conclusion Premier Fabrics Exclusive Security Features High-quality Materials, Up to Superior Designs to Prevent 3360 Denier Nylon Theft and Keep Your Gear Safe ME0110
  16. 16. Corporate Presentation 2010 feAtures About Us Interior Features The Market Press Men’s Partnerships Women’s SafetyCell™ Computer Protection Exclusive Wireless Security Shield™ Exclusive SafetyCell Computer Protection Protects Bluetooth-enabled Cell Phones System Protects your Notebook and PDAs from Hackers Features Accessories Computer Compartment Built-in Cell Phone Pocket Sumo Dedicated Compartments Keep Built-in Pockets to Keep your your Notebook Safe and Separate Phone Safe and Accessible Conclusion Integrated Ticket Pockets Detachable Wristlet Keep your Tickets and Travel Matching Wristlets for Small Documents Easily Accessible Accessories or Cosmetics ME0110
  17. 17. Corporate Presentation 2010 feAtures About Us Wireless Security Shield™ The Market The Mobile Edge Wireless Security Shield™ has been engineered to thwart electronic threats targeting wireless products including Bluetooth-enabled cell phones and PDAs. By placing their cell phone or PDA in the Wireless Security Shield™ accessory pocket, users can insulate their device from Bluejacking, Bluesnarfing, wireless spam and even viruses that can spread among Bluetooth-enabled computers. Press • “As users store more personal information on Bluetooth devices, the need to address security and privacy threats becomes more pressing.” - PC Magazine, October 18, 2005 Men’s • “We are not aware of any workarounds for the SNARF or BLUEBUG attacks at this time, other than to switch off Bluetooth.” -, May 30, 2006 Partnerships Women’s The Threats The SNARF attack Connect to cell phones without alerting the owner. Hacker gains access to entire phonebook (and any images or other data associated with the entries), calendar, IMEI (International Mobile Equipment Identity), which uniquely identifies the phone to the mobile network, and is used in illegal phone ‘cloning’) and more The BACKDOOR attack Establish trust relationship through “pairing”, but ensure it no longer appears to victim. Features Attacker is free to continue to use any resource so data be retrieved from the phone without the owner’s knowledge or consent The BLUEBUG attack Accessories Hacker gains full access to AT command set, enabling use of phone to initiate calls to premium rate numbers, send SMS messages, read SMS messages, connect to Internet, and monitor conversations in the vicinity of the phone BLUEJACKING Hacker “pairs“ with Bluetooth phone to pass message during initial “handshake” phase, creating potential security problems Sumo The Solution - The Wireless Security Shield™ How it works: Conclusion • Engineered to eliminate electronic threats targeting Bluetooth-enabled cell phones & PDAs • By placing their cell phone or PDA within the Wireless Security Shield™ pocket, Mobile Edge customers insulate their device from Bluejacking, Bluesnarfing, spam and viruses that can spread among Bluetooth-enabled devices • Technology first developed by NASA to help block out electromagnetic waves and radio frequencies • Pocket is zinc-impregnated, with conductive fibers woven into the material that effectively reduce up to 99% of radio frequencies and electromagnetic waves, keeping devices safe and secure. ME0110
  18. 18. Corporate Presentation 2010 feAtures About Us Exclusive Features The Market The new ScanFast™ Collection - “Checkpoint Friendly” laptop cases Press designed to speed travelers with laptops through airport security luggage check points quickly. Now, airport screeners can X-Ray a traveler’s laptop while still inside their bag. The new cases from Mobile Edge have been Men’s tested and exceed new Transportation Security Administration (TSA) guidelines for carry-on luggage. Partnerships Women’s Features Accessories The ecollection line of environmentally-friendly laptop cases have a modern, contemporary Sumo styling that incorporates all the features you need when you’re on the move. A dedicated padded computer compartment keeps your laptop protected, while separate sections for files, folders, magazines and accessories will keep your gear organized and at your Conclusion fingertips. Made of all-natural cotton canvas, these cases pack a lot of style, function and features into a minimal carbon footprint! Protect your laptop and the environment with the Mobile Edge ecollection! ME0110
  19. 19. Corporate Presentation 2010 ACCessories About Us Stay Productive The Market Press Men’s Features Partnerships Women’s MicroClear MicroClear Cleaning Tabs Portable Hard Drive Cases 3-Pack Self-adhering MicroFiber These Clamshell EVA cases are A 3-Pack of our MicroClear tabs, cleaning tabs for your your one-stop solution for including a larger tab for laptop portable electonics on-the-go storage and DVD player screens $1.99 $19.99 $7.99 Accessories Express Express Wireless Presentation Remote PC Media Remote Presenter Plus Sumo RF Remote runs your RF PC Remote plays your Combines the functionality of the PowerPoint Presentations music, movies and other media Wireless Presenter and Media from over 60 feet away! from over 60 feet away! Remote into one powerful unit! $79.99 $99.99 $59.99 Conclusion SecuriCable Combination or Key Lock WiFi Signal Locator Unique design bolts to your WiFi Signal Locator indicates VGA port, securing in a method direction and strength of far superior to other locks WiFi Signals $29.99 $29.99 ME0110
  20. 20. Corporate Presentation 2010 ACCessories About Us Stay Productive The Market Press Men’s Features Partnerships Women’s ME-90 Comfort-fit Slim-Line Bluetooth Bluetooth Headset Bluetooth Headset Speaker Phone Ultra-slim headeset with Unique design is feather-light Elegant unit for hand-free talking protective cap and auto and ultra-comfortable! in the car, at home or at work! shut-off power save! $79.99 $99.99 $59.99 Accessories Ultra-Portable Wireless USB 2.0 Media Card Sumo Optical Mouse USB 2.0 Card Reader Reader and 3-Port Hub Wireless adapter stores Ultra-compact card reader Add 3 USB ports and read all inside the mouse for ultra reads all popular media card major memory card formats portability. formats! with this all-in one unit $39.99 $29.99 $49.99 Conclusion QuickHub 4-Port USB 2.0 Hub 4 Port USB 2.0 Hub 7 Port USB 2.0 Hub Add 4 USB 2.0 ports to your Add 4 USB 2.0 ports to your Add 7 USB 2.0 ports to your computer at home or on the go! computer at home or on the go! computer at home or on the go! $29.99 $24.99 $29.99 ME0110
  21. 21. Corporate Presentation 2010 ACCessories About Us SecuriCable™ The Market With the sales of Notebook Press Computers constantly on the rise, the need for security becomes greater every day. Men’s The Mobile Edge SecuriCables, which bolt directly to your VGA or Serial port, rather than through Features Partnerships Women’s a small single plastic slot, are the most secure locks available. The Risks Accessories • “Notebook theft is now the second most prevalent crime in the United States after identity theft; someone steals a notebook every 53 seconds. These thefts cost companies $6.6 million each on average, Sumo just over $30,000 per loss.” - PC Today, October 2006 Conclusion • 10% of laptops will be stolen within the first 12 months of purchase • 90% are never recovered • 49% of companies have had laptops stolen with the last 12 months • 57% of corporate crimes are linked to stolen laptops • 80% of computer crime consists of “inside jobs” by disgruntled employees • 73% of companies had no specific security policies for their laptops in 2003 Sources: Computer Security Institute; Absolute Software; FBI, 2006 ME0110
  22. 22. Corporate Presentation 2010 ACCessories About Us I.D. Sentry Wallets The Market Designed to stop ID Theft and protect your personal data by shielding your RFID credit cards from hackers and ID thieves These days, Identity Theft is everywhere. And with new technologies come new ways to steal your data. Many new Credit Cards feature Press RFID chips, which can be read from a distance, with no need to “swipe” through a reader. This leaves the carrier vulnerable to ID thieves with RFID scanners, that can steal your information just by being in close proximity. The proprietary Conductive Aluminum lining Men’s of the I.D. Sentry blocks unwanted scans, keeping your cards safe until you’re ready to use them! Features Partnerships Women’s Accessories Sumo Conclusion i.d. sentry i.d. sentry WAllet PAssPort WAllet • Stop ID Theft! • Stop ID Theft! • Self-adhering pocket keeps your cards • Compartments for your Passport, 5 both secure from hackers and safe slots for ID/Credit cards and a large from falling out of your wallet pocket for cash • Slim design • Slim design fits easily inside jacket pockets or carry-on luggage • Luxurious, durable Nappa leather complements any sense of style • Luxurious, durable Nappa leather complements any sense of style • Second, non-shielded pocket for your standard cards and business cards ME0110
  23. 23. Corporate Presentation 2010 About Us The Market A new member of the Mobile Edge family is Sumo, known for its young Press fashionable laptop case line that is geared for Apple Laptops, will complement the existing Mobile Edge Collection of carrying cases. These products include a line of signature sleeves for notebook and netbook Men’s computers and a new line of products named the Sumo Lifestyle Collection. The Lifestyle Collection will include non-computer related totes, duffels and Partnerships Women’s a unique range of collapsible storage cubes. Features Accessories Sumo Conclusion ME0110
  24. 24. Corporate Presentation 2010 ConClusion About Us The Market Why Mobile Edge? • Leader and innovator in the women’s category • Unique product designs for your entire computer case product offerings Press • 100% Customer Satisfaction Guarantee • Feature-rich product offering Men’s • Lifetime warranty Partnerships Women’s • Fast turnaround • Management channel & industry expertise • A reason for your women customers to buy another computer case • All Mobile Edge cases are designed to protect Notebook systems, reducing defective returns Features Why You Should Change Accessories • The average carrying case retail price is $35 to $40. Mobile Edge products higher retails equals higher revenue and gross margin dollars Sumo • 95% or more of competitors’ product offering is black, stale with limited Conclusion features and most focus on $29 to $69 retails Mobile Edge products are vibrant, appealing and feature-packed • Customers paying $2000 for notebooks are willing to pay more than $100 to protect their investment • More revenue and gross margin dollars per unit sold ME0110
  25. 25. Corporate Presentation 2010 About Us At Mobile Edge, we know your time is valuable, and The Market honestly appreciate the opportunity to present our company and line of products. Please feel free to contact us if you have any questions, or would like Press further information. Men’s Thank you again for your time and attention! Partnerships Women’s -The Mobile Edge Team Features Accessories Sumo Conclusion 1150 North Miller Street Anaheim, California, 92806 p: 714.399.1400 f: 714.399.1401 ME0110