Online Reputation Management for REALTORS

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  • Online Reputation Management for REALTORS

    1. 1. Online Reputation Management for REALTORS® What You Don’t Know Can’t Hurt You... Right?
    2. 2. “Reputation permeates for real estate agents.Because it’s a really personal business, youcan’t necessarily shed your reputation. The business is hyper- local and personal at its core, making a real estate professional’s reputation ever more important.” - Pete Kazanjy, CEO of review site Honestly.com
    3. 3. Step 1 - AVOID This:
    4. 4. It Results In This:
    5. 5. Step 2: Create A Lot of This
    6. 6. What About The Occasional
    7. 7. Step 3: Monitor
    8. 8. Step 4: Evaluate Consider: Source Outlet Reach Timing Risk/Benefit
    9. 9. Step 5: Act "The most important thing you can do is engage and not retreat. Transparency and truth will eventually win out. When it comes to how to establish reputation in the market, I think its really important to be present." - Pete Kazanjy, CEO of review site Honestly.com

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