Online Retail Consumers In India

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Online Retail Consumers In India

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Online Retail Consumers In India

  1. 1. Social Media & Retail<br />Avignyata Inc.<br />
  2. 2. Indian Social Media Landscape<br />India, with its population of 1.2 billion, is expected to have an internet penetration rate of approximately 5.2 per cent or almost 62 million users, including 12.1 million broadband connections by 2010. <br />Source: eMarketer<br />
  3. 3. Indian Social Media Landscape<br />Google is the most popular online destination, attracting almost 75 per cent of all internet users from India. Orkut is the most popular social network, with close to 16 million unique monthly users from India. Popular online video sharing and blogging destinations include YouTube and Blogspot, with 67 and 35 million monthly visits respectively.<br />Source: Vizisense<br />
  4. 4. Social Media Conversations <br />Insights<br />An analysis of the pattern of conversation shows that online conversations tend to grow early in the week, spike on a Wednesday and then taper off by almost half into the weekend<br />A deeper analysis of the channels indicates that it is not just the consumer brands that get all the attention, but also B2B brands. The relevant channels tend to buzz with significantly more activity when there’s a corresponding offline activity for B2B brands<br />Leading online content creators (influencers) are actively being wooed by brands<br />Source: Digital Brand Index<br />
  5. 5. Understanding Indian Social Media Internet User<br />(Source: Forrester)<br />
  6. 6. Online Retail Consumers<br />
  7. 7. Online Indian Shoppers Behaviour<br />Source: LiveMint<br />
  8. 8. Online Shopping Presence<br />Online presence effects <br /><ul><li>positively to brands both online and offline
  9. 9. Shoppers are more inclined to buy
  10. 10. The chance of a impulse buy online is high</li></ul>After researching online, <br /><ul><li>the chance of buying the same product is also high</li></li></ul><li>Time Spent by Shoppers<br />Both Online and Offline promotions are equally important, cause the people who are actually making purchase decision are spending almost same time, before making a decision<br />
  11. 11. Who are these online shoppers?<br />Males are predominantly shopping for retail products online<br />The Shoppers are between the age group of 25 years and 34 years<br />
  12. 12. Only Solution<br />Not to miss the opportunity to tap into Social Media Users<br />
  13. 13. Engagement in Social Media<br />
  14. 14. Another Solution<br />AvignyataInc.<br />

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