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Introducing QBPC Ethical Online Advertising Initiative 18 June, 2010 INTRODUCING  QBPC Ethical Online Advertising Initiative
Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative <ul><li>Back...
Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative Inducement t...
Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative Increasing n...
Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative <ul><li>Area...
Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative <ul><li>Oper...
Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative <ul><li>Effe...
Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative <ul><li>Look...
Introducing QBPC Ethical Online Advertising Initiative Sean Mok END OF PRESENTATION  QBPC Ethical Online Advertising Initi...
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QBPC presentation 18 june 2010 update

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QBPC presentation 18 june 2010 update

  1. 1. Introducing QBPC Ethical Online Advertising Initiative 18 June, 2010 INTRODUCING QBPC Ethical Online Advertising Initiative
  2. 2. Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative <ul><li>Background </li></ul><ul><li>Encourage IPR protection through directing advertising to websites and online operators that respect IPR </li></ul><ul><li>Reduce the risks of QBPC member brands from being associated with IPR infringement and incurring other potential liabilities </li></ul>
  3. 3. Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative Inducement to Improve & Co-operate China’s growth in online advertising continues at a quick pace, recording 4.06 billion (RMB) in Q1 of 2010, a 53% increase from the same period a year before (source CR-Nielsen)
  4. 4. Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative Increasing number of advertisers is placing ads on the internet in China, noticeably of industries that are brand-conscious QBPC Members are QUALITY ADVERTISERS Top 5 Industries by Online Ad Value (Q1 of 2010) Fashion 17.7% Automotive 15.7% Retail 10.8% Computers/Electrical 10.1% Fast Moving Consumer Goods (FMCG) 8.8%
  5. 5. Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative <ul><li>Areas of IPR Concerns are Mainly relating to copyright: </li></ul><ul><li>Entertainment Audiovisual Contents </li></ul><ul><li>Software (Operational and Business) </li></ul><ul><li>Software (Entertainment) </li></ul><ul><li>Publishing (Books, Magazines, etc) </li></ul><ul><li>Infringers are often making contents available for free, and relaying solely on advertising incomes </li></ul>
  6. 6. Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative <ul><li>Operation </li></ul><ul><li>An internal monitoring and alerting system initiated and maintained by QBPC members </li></ul>
  7. 7. Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative <ul><li>Effects </li></ul><ul><li>Help to reduce the risk of brand owners’ association with infringing contents </li></ul><ul><li>Help to educate brand owners and agencies of the risk factors of associating with infringing contents </li></ul><ul><li>Encourage responsible business practices </li></ul>
  8. 8. Introducing QBPC Ethical Online Advertising Initiative Introducing QBPC Ethical Online Advertising Initiative <ul><li>Looking Ahead </li></ul><ul><li>Better coordination and communication between members </li></ul><ul><li>Promoting the MOU in the online community </li></ul><ul><li>Promoting the MOU to PRC brand owners </li></ul>
  9. 9. Introducing QBPC Ethical Online Advertising Initiative Sean Mok END OF PRESENTATION QBPC Ethical Online Advertising Initiative

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