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bestpowerpointtemplates.com
Online Persuasion
Mojtaba Poorrezaei

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2
Outlines
• Introduction
• Marketing : From Past to Present
• Age of Persuasion
Part Ι : How Brain Works?
Part ΙΙ : The Eyes Have It
Part ΙΙΙ : Our Social Nature

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Now

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Person of the year

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Persuasion
It is not complicated
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• Neo-cortex
• Limbic
System
• Brain Stem

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How the Reptilian Brain Works?

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The “Eyes” have it

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Visual Attention Prediction

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...

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…

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Be very careful about with visuals and don’t use them to decorate

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Our Social Nature
(Social Proof & Trust)

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Understand our social nature and how to use it to influence behaviour