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Online persuasion

How to persuade people in online environment? Three lessons from neuroscience and psychology we can learn and apply them in online environment and influence people.

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Online persuasion

  1. 1. bestpowerpointtemplates.com Online Persuasion Mojtaba Poorrezaei
  2. 2. 2 Outlines • Introduction • Marketing : From Past to Present • Age of Persuasion Part Ι : How Brain Works? Part ΙΙ : The Eyes Have It Part ΙΙΙ : Our Social Nature
  3. 3. Now
  4. 4. Person of the year
  5. 5. Persuasion It is not complicated 7
  6. 6. • Neo-cortex • Limbic System • Brain Stem
  7. 7. How the Reptilian Brain Works?
  8. 8. The “Eyes” have it
  9. 9. Visual Attention Prediction
  10. 10. ...
  11. 11.
  12. 12. Be very careful about with visuals and don’t use them to decorate
  13. 13. Our Social Nature (Social Proof & Trust)
  14. 14. Understand our social nature and how to use it to influence behaviour

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