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Getting started with Mobile Learning in your organization

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Getting started with Mobile Learning in your organization

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Getting started with Mobile Learning in your organization

  1. 1. Jeff Tillett<br />Jeff@mojocat.com<br />@mojotillett<br />
  2. 2. Mobile Learning<br />Finally learning that can keep up with me…AND…JUST IN TIME! <br />
  3. 3. Outline<br /><ul><li>Why Mobile Learning?
  4. 4. What is Mobile Learning?
  5. 5. How does mobile fit in to what I am doing now
  6. 6. Costs, Do I have to spend a lot of money to get going
  7. 7. What to consider when delivering mobile content.
  8. 8. How to develop low cost mobile learning content.</li></li></ul><li>Why Mobile Learning?<br />
  9. 9.
  10. 10.
  11. 11. Training<br />Learning<br />Performance Support<br />Just in time learning<br />Formal Training Delivery<br />Learner<br />Learner<br />
  12. 12. Learning 2.0<br />Structured Learning<br />Informal Learning<br /><ul><li> WBT, ILT, Virtual Class
  13. 13. Top-Down, Push
  14. 14. Centralized Content
  15. 15. Taxonomies
  16. 16. Company Experts
  17. 17. Scheduled and Planned
  18. 18. Localized Search
  19. 19. Blogs, Wikis, Forums
  20. 20. Self-Service, Pull
  21. 21. User-Generated Content
  22. 22. Tags
  23. 23. Community Experts
  24. 24. Real-Time, On-Demand
  25. 25. Google-Like Search</li></li></ul><li>TrainingLearning<br />Informal<br />Social (Tribal)Mobile<br />Learning 2.0<br />
  26. 26. Learning<br />
  27. 27. You Are Here!<br />
  28. 28. Tools for learning 2.0The New Computer<br />
  29. 29. A few statistics to consider…<br />
  30. 30. "There are over one billion people in emerging markets who will never access the Internet using a PC.”<br />-- Adobe CEO ShantanuNarayen, on stage at CTIA, September 2008<br /> <br />
  31. 31. "Most new internet users will be in developing countries and will use mobile phones."<br />--The Economist, <br />September 2008<br />
  32. 32. Are You Ready for Mobile Learning?<br />
  33. 33. Today’s Student is Mobile<br />
  34. 34. Are you ready for your new audience?<br />
  35. 35. Your New Audience?<br />Meet Lisa<br />21 yrs old (millennial)<br />Friends - Social Networks<br />School – Blogs, wikis<br />Her office – Mobile device<br />…just graduated.<br />Lisa is now looking for a job perhaps at your company<br />80 Million Millennials<br />First Generation raised on Intranet<br />Born between 1976 and late as 2000<br />
  36. 36. How do we reach them?<br />
  37. 37. Mobile learning offers <br />Accessibility<br />Availability<br />Adaptability<br />
  38. 38. Got tools?<br />Basic features<br />Instant messaging<br />Email<br />Internet browsing<br />Search<br />Phone<br />
  39. 39. Applications<br />
  40. 40. Harnessing Citizen Journalism<br />
  41. 41. How did T-Mobile do it?<br />
  42. 42. Getting Started<br /><ul><li>Proof of Concept Pilots
  43. 43. Enterprise-wide Solution Vendor Demos</li></ul>Chalk (RIM) // only for Blackberry<br />OnPoint// 10 person pilot on personal devices. (Blackberry and Windows…promising Android this month)<br />Develop Mobile Strategy<br />Training (internal) Focus on Top Web-enabled Devices<br />Communication (internal, external)<br />
  44. 44. Mobile Learning Examples<br />
  45. 45. Mobile Pocket Card #1 (MPC)Retail Compensation Reference <br />Accessible from LMS WBT and Sales Training portal<br />Features:<br /><ul><li> Vertical scrolling content
  46. 46. Single image sized for mobile</li></li></ul><li>Mobile Pocket Card #2 (MPC)<br /><ul><li> Web-like navigational reference card.
  47. 47. Accessible during training program.
  48. 48. Javascript form forwards to phone number</li></ul>Authoring Tool:<br /><ul><li> Adobe Fireworks
  49. 49. HTML
  50. 50. Javascript form</li></li></ul><li>Mobile Pocket Card #3 (MPC) Retail Thinking Lifetime Customer Reference<br />Accessible on SOLD<br />Features:<br /><ul><li> Web-like navigational buttons.
  51. 51. Strong visuals and images.
  52. 52. MP3 (audio) files </li></li></ul><li>Mobile Pocket Card #4 (MPC)Nokia / T-Mobile Game Reminder<br />Emailed to Retail Pilot Group<br />Features:<br /><ul><li> Repurposed from vendor content
  53. 53. Web-like navigational buttons.
  54. 54. Strong visuals and images.</li></li></ul><li>OEM Learning Apps<br />EASY T0 – SET UP MOTOBLUR<br />ACCOUNTS<br />ENLARGE<br />WATCH THE EASY TO VIDEO<br />HOME<br />NEXT SESSION<br />
  55. 55. Web Based delivery <br />Better web experience <br />SharePoint / enterprise tools<br />YouTube and other video streaming services<br />LMS integration<br />short codes & barcode scanning<br />
  56. 56. Mobile Video and Web<br />Push to devices<br />Engaging and fun content <br />Tips and app spotlights<br />Pull from device (potentially)<br />Community contests<br />User testimonies<br />
  57. 57. Uncover the Hidden Talent<br />User Generated Mobile Content<br />Traditional Learning<br />Innovative Learning<br />One Way (Push)<br />Two Way (Sharing)<br />
  58. 58. The Big Picture<br />http://qik.com/<br />
  59. 59. UGC Moving Parts<br />People (Learners drive)<br />User contest around best practices<br />Event or Interview<br />Testimony<br />Feedback<br />Way to capture the video<br />Way to deliver the video<br />Video Library on your intranet (download or stream)<br />Push to mobile devices<br />Feedback mechanism<br />
  60. 60. Build a Energized Community<br />
  61. 61. Things to consider<br />What needs to be mobile and why?<br />What value will it add to the user?<br />Strip away anything that doesn’t support these goals.<br />Test early, test often!<br />
  62. 62. Resources & Links <br />The Mobile Learning Edge – Gary Woodill, ED.D.<br />Mobile Learning - Clark Quinn<br />http://en.wikipedia.org/wiki/M-learning<br />m-Learning.org<br />People to follow<br />Clark Quinn<br />Gary Woodill, ED.D.<br />Jay Cross<br />Judy Brown<br />David Metclaf<br />TomiAhonen<br />
  63. 63. Jeff Tillett<br />Jeff@mojocat.com<br />@mojotillett<br />

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