Mark

313 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
313
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mark

  1. 1. MARKETINGBY: MOEZZA MIRASSIGNMENT12/19/2011 1
  2. 2. PRODUCTS & ITS TARGET MARKETSUNSILK:Sunsilk Clean Fresh Covered hair Sunsilk Creations 2011-12The main target market of SUNSILK is Female between the age groupof 16-40 belonging to the two upper classes. But in their promotionalactivities, they cover the whole market irrespective to these classes.This flavor of shampoo according to ad is majorly targeted to femaleswho wear scarfs or cover their heads.FAIR & HANDSOME:
  3. 3. PerceptionFair and handsome cream is being positioned as the fairness cream thatcan make men handsome and also attractive to girls.Personality Brand ambassador: S h a h r u k h K h a nConsumer wants to be like him and wishes to take charge of hisdestiny so he chooses the cream for becoming handsome.Target Market:Young males
  4. 4. MOBILINK INDIGO:Target Market (Indigo) UPPER BUSINESS CLASS CONVENIENCE, QUALITY AND BRAND IMAGE SATISFYING THE DEMANDS OF ITS CORPORATE CONSUMERS
  5. 5. BLACKBERRY:Target CustomerTraditionally, Blackberry phones have been targeted to businessprofessionals only. They were not priced or developed for the everydaycellular user. The phone comes preloaded with the mobile trial version ofMicrosoft Office and now gives the ability to edit documents directly on yourcell phone. The blackberry also targets the business professional withwireless connectivity ability on the go for faster paced Internet connectionswhen the user needs it most.Blackberry has also made a push with the younger generation capturingstyle and function. Along with a camera, Blackberry has also preloaded aseries of games and applications such as Face book that is targeted directlyto the young and social group. RIM has also launched a new software storecalled Blackberry App World with hundreds of applications that targetpeople of every sort.
  6. 6. IPODS:The core target market for iPod is young adults and teenagers.IPod a music player has a differentiated market segmentationcharacterized in age, gender and desire for image. It is targetedtowards the people who have an enthusiasm to the technologyand hobby, particularly in music and literatures. The iPod is unlike anyother music players with its unique appeal to remarkable ranges of agesand personalities.

×