SlideShare a Scribd company logo
1 of 9
Download to read offline
Socio-Cultural Acceptance: Growing
Demand For Halal Food
• Muslims want assurance that the food they consume
is a true manifestation of Islamic principles, plus they
should be toyyib, meaning wholesome and good
(World Halal Forum, 2009). Halal not only about
slaughter, but all aspect of preparation of goods.
• Nestle Executive Vice President Van Dijkt cited a
growing demand for halal food from Muslims as well
as non-Muslims
Estimated 2009
Muslim
Population
Percentage of
Population that is
Muslim
Percentage of
Population Muslim
Asia-Pacific 972,537,000 24.1 61.9%
Middle East-
North Africa
315,322,000 91.2 20.1
Sub-Saharan
Africa
240,632,000 30.1 15.3
Europe 38,112,000 5.2 2.4
Americas 4,596,000 0.5 0.3
World Total 1,571,198,000 22.9 100.0
MUSLIM POPULATIONS BY REGION
Percentage of Muslim population
24.1%
47.81%
7.0%
1.06%1.5%
Asia Pacific
Middle East-North
Africa
Sub-Saharan Africa
Europe
Americas
Muslim populations by Region
PEW Research Centre’s Forum on Religion & Public Life.Mapping the Muslim
Population. October 2009
Tamadam, DFI and Brahim’s LSG
• In 2009, Tamadam Bonded Warehouse Berhad signed 10
years franchisee license with Café Barbera (SEA), Italy food
and beverage for Malaysia, Singapore and Indonesia.
• Dewina Food Industries (DFI), a pioneer in the manufacturing
of premium quality convenience food in retort pouches, is
looking at plans to further tap the European halal market and
the Netherlands is likely to be its gateway into Europe.
• In 2012, Brahim’s completed acquisition with LSG Sky Chefs
(LSG) and it should made Brahim’s and its partner Malaysia
Airlines would have fully Malaysianised the operating of the
world’s largest halal flight kitchen.
LSG was also able to increase its airline
catering related sales in all regions and
extend agreements with strategic
customers. These include worldwide
contracts with American Airlines,
United Airlines, US Airways and Alaska
Airlines. Contracts were also renewed
with Thomson Airways in Great Britain
and Ireland and with Alitalia in Italy.
Furthermore, entry into Europe’s
halal market has been made easier
with the Port of Rotterdam, which
was officially designated halal at
the World Islamic Economic Forum,
and is the first globally certified
port.
Direct Competition From Airlines Catering
LSG main flight kitchen
competitors is Gate Gourmet,
which caters for all long-haul
British Airways flights from
Heathrow, who supply 14
carriers, have announced plans
to make the majority of its
meals halal. Gate Gourmet was
founded in 1992 from Swissair
catering. In 1990s, as part of
the SAir Group of Companies,
Gate Gourmet growth through
acquisition, including the flight
kitchens of Aero-Chef, SAS,
Varig and British Airways www.dailymail.co.uk
Middle East Competitors
Company Location /
based
Products Remarks
Midamar USA •Beef, chicken, lamb Certified by United
State Department
of Agriculture
(USDA)
Green Zabiha USA •Pastured Poultry
•Grass Feed Beef
•Groceries
Peymeyesh Iran •Agriculture Product
•Food and beverage
Regarding Argentina’s Minister of Agriculture, in 2012, Argentina exported
goods worth 350 million U.S. dollars to the United Arab Emirates, a 100
percent increase compared to 2007.
Other competitors
• Nestle starting to see that these products are not just in specialty
shops but are also starting to get into the mainstream of modern
retailers, Nestle has recently started selling a range of meat-based
and frozen food halal products in France. Van Dijk noted that
famous chains such as Britain's Tesco and France's Carrefour are
also offering a wide range of halal products in their outlets
• McDonalds – the world’s largest leading restaurant chain
• KFC – fully integrated poultry chain
• Tesco & Carrefour – world’s number one & two retail chain
• Port Rotterdam – Europe’s largest & the world’s 3rd largest port
• Westports – one of SEA top 10 ports
• MISC – the world second biggest shipping company
• CIMB – SEA biggest investment bank
• Allanasons – India’s biggest meat exporter
• Al-Islami – UAE halal food produces
LSG Sky Chef Tour
• http://www.lsgskychefs.com/fileadmin/templ
ates/lsgskychefs/virtual_tour/flash_en.html

More Related Content

Recently uploaded

Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 

Recently uploaded (20)

Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 

Brahim's malaysia halal food

  • 1. Socio-Cultural Acceptance: Growing Demand For Halal Food • Muslims want assurance that the food they consume is a true manifestation of Islamic principles, plus they should be toyyib, meaning wholesome and good (World Halal Forum, 2009). Halal not only about slaughter, but all aspect of preparation of goods. • Nestle Executive Vice President Van Dijkt cited a growing demand for halal food from Muslims as well as non-Muslims
  • 2. Estimated 2009 Muslim Population Percentage of Population that is Muslim Percentage of Population Muslim Asia-Pacific 972,537,000 24.1 61.9% Middle East- North Africa 315,322,000 91.2 20.1 Sub-Saharan Africa 240,632,000 30.1 15.3 Europe 38,112,000 5.2 2.4 Americas 4,596,000 0.5 0.3 World Total 1,571,198,000 22.9 100.0 MUSLIM POPULATIONS BY REGION
  • 3. Percentage of Muslim population 24.1% 47.81% 7.0% 1.06%1.5% Asia Pacific Middle East-North Africa Sub-Saharan Africa Europe Americas Muslim populations by Region PEW Research Centre’s Forum on Religion & Public Life.Mapping the Muslim Population. October 2009
  • 4. Tamadam, DFI and Brahim’s LSG • In 2009, Tamadam Bonded Warehouse Berhad signed 10 years franchisee license with Café Barbera (SEA), Italy food and beverage for Malaysia, Singapore and Indonesia. • Dewina Food Industries (DFI), a pioneer in the manufacturing of premium quality convenience food in retort pouches, is looking at plans to further tap the European halal market and the Netherlands is likely to be its gateway into Europe. • In 2012, Brahim’s completed acquisition with LSG Sky Chefs (LSG) and it should made Brahim’s and its partner Malaysia Airlines would have fully Malaysianised the operating of the world’s largest halal flight kitchen.
  • 5. LSG was also able to increase its airline catering related sales in all regions and extend agreements with strategic customers. These include worldwide contracts with American Airlines, United Airlines, US Airways and Alaska Airlines. Contracts were also renewed with Thomson Airways in Great Britain and Ireland and with Alitalia in Italy. Furthermore, entry into Europe’s halal market has been made easier with the Port of Rotterdam, which was officially designated halal at the World Islamic Economic Forum, and is the first globally certified port.
  • 6. Direct Competition From Airlines Catering LSG main flight kitchen competitors is Gate Gourmet, which caters for all long-haul British Airways flights from Heathrow, who supply 14 carriers, have announced plans to make the majority of its meals halal. Gate Gourmet was founded in 1992 from Swissair catering. In 1990s, as part of the SAir Group of Companies, Gate Gourmet growth through acquisition, including the flight kitchens of Aero-Chef, SAS, Varig and British Airways www.dailymail.co.uk
  • 7. Middle East Competitors Company Location / based Products Remarks Midamar USA •Beef, chicken, lamb Certified by United State Department of Agriculture (USDA) Green Zabiha USA •Pastured Poultry •Grass Feed Beef •Groceries Peymeyesh Iran •Agriculture Product •Food and beverage Regarding Argentina’s Minister of Agriculture, in 2012, Argentina exported goods worth 350 million U.S. dollars to the United Arab Emirates, a 100 percent increase compared to 2007.
  • 8. Other competitors • Nestle starting to see that these products are not just in specialty shops but are also starting to get into the mainstream of modern retailers, Nestle has recently started selling a range of meat-based and frozen food halal products in France. Van Dijk noted that famous chains such as Britain's Tesco and France's Carrefour are also offering a wide range of halal products in their outlets • McDonalds – the world’s largest leading restaurant chain • KFC – fully integrated poultry chain • Tesco & Carrefour – world’s number one & two retail chain • Port Rotterdam – Europe’s largest & the world’s 3rd largest port • Westports – one of SEA top 10 ports • MISC – the world second biggest shipping company • CIMB – SEA biggest investment bank • Allanasons – India’s biggest meat exporter • Al-Islami – UAE halal food produces
  • 9. LSG Sky Chef Tour • http://www.lsgskychefs.com/fileadmin/templ ates/lsgskychefs/virtual_tour/flash_en.html