Social media revolution<br />By Mohammad Yasser<br />
Agenda <br />Main points<br />Communications evolution<br />Advantages of social media over other media<br />Marketing of ...
Communications Evolution<br />Hand guestures<br />
Communications Evolution<br />Speach<br />
Communications Evolution<br />Writing <br />
Media<br />Mail<br />
Media<br />Mass printing, newspapers<br />
Media<br />Radio<br />
Media<br />TV<br />
Media<br />Internet<br />Web sites, E-mail, Instant messaging<br />
Social Networks<br />
Social Networks Advantage<br />2 way connection<br />Sharing with the masses<br />Visual effect<br />Mobility <br />
What next?<br />From seeing to speech to writing.<br />Back to speech.<br />Back to seeing.<br />Again to writing.<br />Ne...
Marketing<br />Facebook has more than 500 Million active users<br />Twitter reached 190 Million users before the end of 20...
Marketing of Ideas<br />Ideas are products<br />
“Laws of attraction”<br />Design: Logo, Website, Facebook page, Twitter page<br />Simulating senses without being absurd<b...
Wait !<br />Your “Culture”<br />Your “Ethics”<br />Your “Mission”<br />
Ethics for using social media<br />Respect people’s privacy<br />Understand people’s differences, X is not stupid, only yo...
If you are a Professional<br />Absolute honesty, only say the truth.<br />Respect the cultural background where you do you...
Why<br />Why do fashion designers insist on making cheap clothes look that bad?<br />Why do film production companies prod...
Result <br />
The change<br />#Vodafly<br />Vodafone apologized publicly on Facebook<br />
What campaign do we have for the next meeting?<br />
@MohammadYassers	@EgySocialMed<br />
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Social media revolution

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These are the slides of a presentation I gave in Egyptian Social Mediators meeting in La Wien cafe' Heliopolis Cairo Egypt on Sunday January the 2nd 2011. It is about the evolution of media and means of communication till we reached the evolutionary Social Networks and the role of tweetups or mashups in shaping the near future as an extension to online social networks. In the talk I discussed how to use social media efficiently, and the ethics of using social networks if you are a person or an organization.

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Social media revolution

  1. 1. Social media revolution<br />By Mohammad Yasser<br />
  2. 2. Agenda <br />Main points<br />Communications evolution<br />Advantages of social media over other media<br />Marketing of ideas as well as business<br />How to use marketing on social media efficiently "Laws of attraction"<br />Ethics to be followed on social media generally<br />Code of ethics for professional marketers on social media<br />
  3. 3. Communications Evolution<br />Hand guestures<br />
  4. 4. Communications Evolution<br />Speach<br />
  5. 5. Communications Evolution<br />Writing <br />
  6. 6. Media<br />Mail<br />
  7. 7. Media<br />Mass printing, newspapers<br />
  8. 8. Media<br />Radio<br />
  9. 9. Media<br />TV<br />
  10. 10. Media<br />Internet<br />Web sites, E-mail, Instant messaging<br />
  11. 11. Social Networks<br />
  12. 12. Social Networks Advantage<br />2 way connection<br />Sharing with the masses<br />Visual effect<br />Mobility <br />
  13. 13. What next?<br />From seeing to speech to writing.<br />Back to speech.<br />Back to seeing.<br />Again to writing.<br />Next is Tweetups.<br />
  14. 14. Marketing<br />Facebook has more than 500 Million active users<br />Twitter reached 190 Million users before the end of 2010<br />Wide diversity of users and interests<br />
  15. 15. Marketing of Ideas<br />Ideas are products<br />
  16. 16. “Laws of attraction”<br />Design: Logo, Website, Facebook page, Twitter page<br />Simulating senses without being absurd<br />Be Cool<br />
  17. 17. Wait !<br />Your “Culture”<br />Your “Ethics”<br />Your “Mission”<br />
  18. 18. Ethics for using social media<br />Respect people’s privacy<br />Understand people’s differences, X is not stupid, only you can’t understand him/her.<br />Realize that ethics are relative, every group of people have their own set of values.<br />
  19. 19. If you are a Professional<br />Absolute honesty, only say the truth.<br />Respect the cultural background where you do your business.<br />Increase people’s awareness.<br />Raise the public taste.<br />
  20. 20. Why<br />Why do fashion designers insist on making cheap clothes look that bad?<br />Why do film production companies produce those low standard films?<br />Why do advertising agencies only focus on mochery?<br />
  21. 21. Result <br />
  22. 22. The change<br />#Vodafly<br />Vodafone apologized publicly on Facebook<br />
  23. 23. What campaign do we have for the next meeting?<br />
  24. 24. @MohammadYassers @EgySocialMed<br />

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