Indonesia Forest League (Liga Hutan Nasional)

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actually this proposal was for Young Lion 2013 submission, but it can be an open proposal for any stakeholder who are willing to implement this idea.

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Indonesia Forest League (Liga Hutan Nasional)

  1. 1. INTAN ANDINIM. FARHAN NOORYOUNG LIONS 2013XM GRAVITY
  2. 2. INDONESIAFOREST LEAGUE(LIGA HUTAN NASIONAL)Young Lions 2013
  3. 3. IN 2000, INDONESIA REACHED 1.4 Gton CO2e.ALMOST 645 Mton CO2e (47%) COME FROM LUCF (LAND-USE CHANGE &FORESTRY)INDONESIA FOREST LEAGUEBACKGROUND - GOALS - INSIGHTS -CAMPAIGN - BUZZSOURCE : KEMENTRIAN KEHUTANAN RIKton CO2e
  4. 4. INDONESIA FOREST LEAGUEBACKGROUND - GOALS - INSIGHTS -CAMPAIGN - BUZZSINCE 2011, WE HAVE REDD+ PROGRAM (REDUCING EMISSION FROMDEFORESTATION AND FOREST DEGRADATION+) INITIATE BY OURGOVERNMENT AND UNDP
  5. 5. TO SUPPORT OUR NATIONAL STRATEGY OF REDUCING EMISSION FROMDEFORESTATION AND FOREST DEGRADATION+ (REDD+)(MINIMUM 26% BY 2020 / UNILATERAL)INDONESIA FOREST LEAGUEBACKGROUND - GOALS - INSIGHTS -CAMPAIGN - BUZZSOURCE :DOKUMEN KEHUTANAN RIVOLUMEIN GGCO2E
  6. 6. INDONESIA FOREST LEAGUEBACKGROUND - GOALS - INSIGHTS -CAMPAIGN - BUZZPAPUA, KALIMANTAN AND SUMATERA BECOME THE BIG FORESTAREA IN INDONESIA. MOSTLY THE STAKEHOLDER OF FORESTRY &LAND-USE CHANGE ARE MALE, PRODUCTIVE AGE (17-35 YEARSOLD)SO, WHAT ARE THEY DOING IN THEIR FREE TIME?SOURCE : WIKIPEDIA
  7. 7. INDONESIAN SOCCER FANS PLACED 3RD ASTHE BIGGEST SUPPORTER BASE IN THEWORLD AFTER ARGENTINA AND ENGLAND(england sport marketing)INDONESIA FOREST LEAGUETHEY ARE MORE CARE & ENGAGE WITHTHEIR LOCAL SOCCER CLUB RATHERTHAN WITH THEIR ENVIRONMENT NORGOVERNMENT. 96% SPACE OF STADIUMWAS FULL IN EVERY MATCH.(beritajatim.com)BACKGROUND - GOALS - INSIGHTS -CAMPAIGN - BUZZIN REGION, ONE OF THE CASUAL EVENT WHO CAN REUNITEPEOPLE AND DRIVE THEM TO PARTICIPATE IS ANYTHING RELATEDWITH THEIR SOCCER CLUB
  8. 8. BACKGROUND - GOALS - INSIGHTS -CAMPAIGN - BUZZINDONESIAFOREST LEAGUEDONATE ONE TREMBESITREE GET ONE HOMEMATCH TICKETHOW?*TREMBESI IS A KIND OF TREE THAT ABSORD CO2 HIGHERTHAN OTHER TREES. IT COST IDR 15,000 - 20,000TOGETHER WITH NATIONAL FOOTBALL ASSOCIATION, LOCAL FOOTBALLCLUB, MUNICIPALITIES & UN-REDD+ TWISTED THE NATIONAL LEAGUE WITH AFOREST INDEX SUSTAINABILITY.
  9. 9. PERIODICALLY, WE MEASURE THE REFERENCEEMISSION LEVEL. IF THEY REACH THE TARGET,THEY WILL GET THEIR STADIUM RENOVATEDWHAT FANS/CITIZENS CAN GET?INDONESIA FOREST LEAGUEBACKGROUND - GOALS - INSIGHTS -CAMPAIGN - BUZZINFORMATION CAN BE ACCESS INWWW.LIGAHUTANNASIONAL.COM
  10. 10. GOALS - INSIGHTS - CAMPAIGN -BUZZINDONESIA FOREST LEAGUELOCAL STADIUMwww.ligahutannasional.comCORE SOCIAL MEDIACHANNELSLOCALNEWSPAPERSEARCHCOMMUNITYINFLUENCERSTARGETED BANNERBY REGIONALL COMMUNICATION IS LOCALIZED BY REGIONNEWSPLATFORM
  11. 11. FANS STARTED TO BUY TREES INSTEAD TICKETPASS TO WATCH THEIR HOME GAME LIVE IN THESTADIUMCHANGING INGRAINED HABITSINDONESIA FOREST LEAGUEWHILE THE TREES HELP TO DECREASED THEEMISSION LEVEL

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