3. About me
Marlene Oliveira (@mo_flow)
• Copywriter and communications consultant to
nonprofits, moflow
• Founder, Nonprofit MarCommunity blog
• #NPMC Twitter chat
4. My experience
! #NPCons: participant
• For consultants to nonprofit sector
! #NPMC: creator and facilitator
• For nonprofit marketers and communicators
6. Today’s session
! Connect format: modeling facilitation style
! About Twitter chats
! Why you want to create a chat
! Creating a chat based on your community’s
needs/values
! Chat planning logistics
8. What is a Twitter chat?
! Conversation on Twitter
! Use of hashtag
! Designated date and time
! Usually recurring
! Examples: #NPMC, #commbuild, #fundchat
10. Learn about
them, learn
from them
Connect
community
members
Loyalty,
engagement
Social media
ambassadors
What can Twitter
chats make
possible?
11. Connect people with
Red Cross experts
Provide value
(resources, tips,
tools, insights)
to participants
Canadian Red Cross
Connect people with
other organizations
12. Create a safe
space to gather
Gain insights
from peers
#commbuild
Share problems and
success stories
13. What does your community need to feel?
! Safe
! Supported
! Valued
! Invited
! Encouraged
14. What does your community need to see?
! You as guide, facilitator
! Relevance
! Commitment
22. Facilitating the conversation
1. Meet people where they are
2. Create an environment of possibility for them to
step into
3. Create the path to that potential (external and
internal)
4. Give them time to absorb what they just created