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How to run Twitter chats that create and
connect communities
#15NTCtweetchat
Presented by Marlene Oliveira
@mo_flow
Thursda...
Session details
!   Hashtag: #15NTCtweetchat
!   Collaboration notes: http://po.st/TltCcj
!   Evaluation survey: http://po...
About me
Marlene Oliveira (@mo_flow)
•  Copywriter and communications consultant to
nonprofits, moflow
•  Founder, Nonprofit M...
My experience
!   #NPCons: participant
•  For consultants to nonprofit sector
!   #NPMC: creator and facilitator
•  For non...
YOU: what brought you here
today?
Today’s session
!   Connect format: modeling facilitation style
!   About Twitter chats
!   Why you want to create a chat
...
Twitter chat resources and tools
moflow.ca/twitter-chat-resources
What is a Twitter chat?
!   Conversation on Twitter
!   Use of hashtag
!   Designated date and time
!   Usually recurring
...
Question:
What would you like to make
possible for your community
through a Twitter chat?
Learn about
them, learn
from them
Connect
community
members
Loyalty,
engagement
Social media
ambassadors
What can Twitter
...
Connect people with
Red Cross experts
Provide value
(resources, tips,
tools, insights)
to participants
Canadian Red Cross
...
Create a safe
space to gather
Gain insights
from peers
#commbuild
Share problems and
success stories
What does your community need to feel?
!   Safe
!   Supported
!   Valued
!   Invited
!   Encouraged
What does your community need to see?
!   You as guide, facilitator
!   Relevance
!   Commitment
Openness
Questions will be
answered
Welcomed to
engage
Dynamic
Question:
What does your community value?
Need to feel and see?
Think about your specific context
How can you model these values?
!   Planning
•  Date
•  Time
•  Length
•  Frequency
How can you model these values?
!   Topic selection and sharing
!   Promotion
!   Archiving
!   Facilitation
Question:
What will work for your
community?
What will meet their needs?
What will you be able to deliver?
Facilitation model:
Creating the Future
“Change the questions, change the world”
creatingthefuture.org
Blog post
Community engagement planning:
starting with the end in mind
Facilitating the conversation
1.  Meet people where they are
2.  Create an environment of possibility for them to
step int...
#commbuild facilitation model
!   Deep engagement in a
conversation
!   Highlight points raised
!   Reflect deeply on those...
Question formula
Q1. Meet people where they are
What is your personal experience
with this topic?
Q2. Create an environment of possibility for them to step into
What could the chat topic make possible
for your community/...
Q3. Create the path to that potential (external)
What will it take for responses to Q2
to be a reality?
Q4. Create the path to that potential (internal)
How will YOU walk that talk?
Q5. Give them time to absorb what they just created
Key learnings? Takeaways?
Twitter chat resources and tools
moflow.ca/twitter-chat-resources
Selecting a hashtag
!   Considerations: meaningful, brevity
!   Tools: Tagboard, Hashtagify.me
Facilitation tools
!   Hootsuite
!   Tweetdeck and Twubs
!   Storify
Reminder
!   Your chat will serve not only active
participants, but those following
along silently
Question:
What are your key takeaways from
today’s conversation?
Next step: participate in #NPMC chat!
Thursday, March 26, 1:00 p.m. ET
Marlene Oliveira
www.moflow.ca
Collaboration notes: http://po.st/TltCcj
Evaluation survey: http://po.st/magcwu
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How to run Twitter chats that create and connect communities

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The slides from my presentation, How to run Twitter chats that create and connect communities, delivered at the 2015 Nonprofit Technology Conference.

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How to run Twitter chats that create and connect communities

  1. 1. How to run Twitter chats that create and connect communities #15NTCtweetchat Presented by Marlene Oliveira @mo_flow Thursday, March 5, 2015 #15NTC
  2. 2. Session details !   Hashtag: #15NTCtweetchat !   Collaboration notes: http://po.st/TltCcj !   Evaluation survey: http://po.st/magcwu
  3. 3. About me Marlene Oliveira (@mo_flow) •  Copywriter and communications consultant to nonprofits, moflow •  Founder, Nonprofit MarCommunity blog •  #NPMC Twitter chat
  4. 4. My experience !   #NPCons: participant •  For consultants to nonprofit sector !   #NPMC: creator and facilitator •  For nonprofit marketers and communicators
  5. 5. YOU: what brought you here today?
  6. 6. Today’s session !   Connect format: modeling facilitation style !   About Twitter chats !   Why you want to create a chat !   Creating a chat based on your community’s needs/values !   Chat planning logistics
  7. 7. Twitter chat resources and tools moflow.ca/twitter-chat-resources
  8. 8. What is a Twitter chat? !   Conversation on Twitter !   Use of hashtag !   Designated date and time !   Usually recurring !   Examples: #NPMC, #commbuild, #fundchat
  9. 9. Question: What would you like to make possible for your community through a Twitter chat?
  10. 10. Learn about them, learn from them Connect community members Loyalty, engagement Social media ambassadors What can Twitter chats make possible?
  11. 11. Connect people with Red Cross experts Provide value (resources, tips, tools, insights) to participants Canadian Red Cross Connect people with other organizations
  12. 12. Create a safe space to gather Gain insights from peers #commbuild Share problems and success stories
  13. 13. What does your community need to feel? !   Safe !   Supported !   Valued !   Invited !   Encouraged
  14. 14. What does your community need to see? !   You as guide, facilitator !   Relevance !   Commitment
  15. 15. Openness Questions will be answered Welcomed to engage Dynamic
  16. 16. Question: What does your community value? Need to feel and see? Think about your specific context
  17. 17. How can you model these values? !   Planning •  Date •  Time •  Length •  Frequency
  18. 18. How can you model these values? !   Topic selection and sharing !   Promotion !   Archiving !   Facilitation
  19. 19. Question: What will work for your community? What will meet their needs? What will you be able to deliver?
  20. 20. Facilitation model: Creating the Future “Change the questions, change the world” creatingthefuture.org
  21. 21. Blog post Community engagement planning: starting with the end in mind
  22. 22. Facilitating the conversation 1.  Meet people where they are 2.  Create an environment of possibility for them to step into 3.  Create the path to that potential (external and internal) 4.  Give them time to absorb what they just created
  23. 23. #commbuild facilitation model !   Deep engagement in a conversation !   Highlight points raised !   Reflect deeply on those points
  24. 24. Question formula
  25. 25. Q1. Meet people where they are What is your personal experience with this topic?
  26. 26. Q2. Create an environment of possibility for them to step into What could the chat topic make possible for your community/the world?
  27. 27. Q3. Create the path to that potential (external) What will it take for responses to Q2 to be a reality?
  28. 28. Q4. Create the path to that potential (internal) How will YOU walk that talk?
  29. 29. Q5. Give them time to absorb what they just created Key learnings? Takeaways?
  30. 30. Twitter chat resources and tools moflow.ca/twitter-chat-resources
  31. 31. Selecting a hashtag !   Considerations: meaningful, brevity !   Tools: Tagboard, Hashtagify.me
  32. 32. Facilitation tools !   Hootsuite !   Tweetdeck and Twubs !   Storify
  33. 33. Reminder !   Your chat will serve not only active participants, but those following along silently
  34. 34. Question: What are your key takeaways from today’s conversation?
  35. 35. Next step: participate in #NPMC chat! Thursday, March 26, 1:00 p.m. ET
  36. 36. Marlene Oliveira www.moflow.ca Collaboration notes: http://po.st/TltCcj Evaluation survey: http://po.st/magcwu

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