Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Florence University
Laurea Magistrale in Design of Sustainable Tourism Systems
Scuola di Economia e Management
SEMINARIO
T...
OUTLINE
1. The Major Trends of Mediterranean Tourism
2. Basic frame of data trends of Tunisian
Tourism
3. SWOT Anlysis of ...
Introduction
Part 1:The major Trends on Mediterranean
Tourism
Main drivers for Tourism
POPULATION &
GDP GROWTH
ICT &
MARKETING
CLIMATE CHANGE
ACCELERATION
FDI &
COOPERATION
MAIN
DRIVER...
Innovative policies
• Intraregional and domestic tourism by enhancing open sky
agreements and introducing new low cost tra...
Recent studies of travel preferences which look very
evolutionary and have to be updates frequently (every
2 years)
Source...
Arrivals Trends growth
International Tourist
Arrivals
(Million)
2013 2020 2030 Growth
Annual average
(20-30)
Southern EU-M...
Maritim Tourism
• 3.3 million cruise passengers in 2013 (more
than 10% annual growth from 2005 to 2013)
• the second world...
Religious Tourism
• accounts for 15 to 20% of international tourist
arrivals in the Mediterranean area;
• It is not only v...
Wellness Tourism
The wellness tourism economy is all expenditures
made by tourists who seek to improve or maintain
their w...
Wellness: Why is important for government,
people and Business??
• Woldwide obesity has nerly doubled since 1980
• Over ha...
Promising use of e-tourism tools
service E-tourism Tools
(Pc+Smartphone+
Tablet)
Traditional
Tools
Travel pack 69.8% 30.2%...
Use of Social Media
80% of e-tourists read the reviews and 67% of them
were influenced by these reviews;
About 18% of e-...
Increasing Speed of Uptake of Technology
 35 years for radio to reach 50 million
 13 years for television to reach 50 mi...
Part 2: Basic frame of data trends of
Tunisian Tourism
General Data (2013)
Accomodation capacity 240 249
Global Tourists Arrivals 6 268 582
Global overnights 30 001 358
Occupati...
International Tourist Arrivals
2010 2013 2014
(forecasts)
2013 #2010 2013#2014
International
6 902 749 6 268 582
5 700 000...
International Tourists Arrivals
International Tourism Revenues
Part 3: SWOT ANALYSIS
WEAKNESSES
• Average length of stay: Tunisia 6.3 days ;
Morocco 7.6 days;
• Receipt/tourist: 230 euros (lowest average in
...
Golf
STRENGTHS
• Landscape diversified and rich in natural
resources
• Welcoming and peaceful population
• Existance of strong ...
OPPORTUNITIES
• The acceptance of a democratic constitution, significantly
improved the country’s international image and ...
THREATS
• Sliding of the Dinar in comparison with the
foreign currency ($ , Euro)
• Problem of chronic and excessive debts...
Part 4: The new strategy of Tunisian
Tourism
Branding
• Review of the criteria of prioritization and
distribution of the marketing budgets by
market and by channel
• I...
Benefits of ICTs for Tourism in Tunisia
 E-marketing can be used as a low-cost tool.
ICT can help Tunisia sell directly ...
Diversification of Tourism offer
• Development of Golf, cultural and sahra Products
• New market studies to know the evolu...
Modernization of the tourist sector
• A better governance of the tourism which allows to
move closer the professionals to ...
Quality and Training
• Better Quality of the reception
• Better quality of the environment
• Better quality of services
• ...
THANK YOU
Grazie
Kacem
Moez
The trends of Tunisian tourism : Strategic positioning of Tunisia in Mediterranean destinations
The trends of Tunisian tourism : Strategic positioning of Tunisia in Mediterranean destinations
Upcoming SlideShare
Loading in …5
×

The trends of Tunisian tourism : Strategic positioning of Tunisia in Mediterranean destinations

966 views

Published on

1-The Major Trends of Mediterranean Tourism
2- Basic frame of data trends of Tunisian Tourism
3- SWOT Anlysis of Tunisian Tourism
4- The new strategy of Tunisian Tourism

Published in: Travel
  • Be the first to comment

The trends of Tunisian tourism : Strategic positioning of Tunisia in Mediterranean destinations

  1. 1. Florence University Laurea Magistrale in Design of Sustainable Tourism Systems Scuola di Economia e Management SEMINARIO The trends of Tunisian tourism Strategic positioning of Tunisia in Mediterranean destinations Kacem Moez Expert In Tourism
  2. 2. OUTLINE 1. The Major Trends of Mediterranean Tourism 2. Basic frame of data trends of Tunisian Tourism 3. SWOT Anlysis of Tunisian Tourism 4. The new strategy of Tunisian Tourism
  3. 3. Introduction
  4. 4. Part 1:The major Trends on Mediterranean Tourism
  5. 5. Main drivers for Tourism POPULATION & GDP GROWTH ICT & MARKETING CLIMATE CHANGE ACCELERATION FDI & COOPERATION MAIN DRIVERS MedPro
  6. 6. Innovative policies • Intraregional and domestic tourism by enhancing open sky agreements and introducing new low cost transportation companies Source: UNWTO
  7. 7. Recent studies of travel preferences which look very evolutionary and have to be updates frequently (every 2 years) Source: UNWTO
  8. 8. Arrivals Trends growth International Tourist Arrivals (Million) 2013 2020 2030 Growth Annual average (20-30) Southern EU-MED 201.4 (18.5%) 219 264 1.9% North African 19.6 (1.8%) 31 46 4% world 1087 1360 1809 2.9% Source: UNWTO
  9. 9. Maritim Tourism • 3.3 million cruise passengers in 2013 (more than 10% annual growth from 2005 to 2013) • the second world cruising zone after the Caribbean • Product that is not strongly impacted by crisis or landscapes pollution • High value added due to important receipt/ passenger
  10. 10. Religious Tourism • accounts for 15 to 20% of international tourist arrivals in the Mediterranean area; • It is not only visitors or pilgrims from Europe or other long haul destinations, but also intraregional travelers; • Creating pilgrimage routes and religious inspired itineraries • Communicate better about religious monuments (e-brochure, advertising…)
  11. 11. Wellness Tourism The wellness tourism economy is all expenditures made by tourists who seek to improve or maintain their well-being during or as a result of their trip. It includes 2 types of expenditures:  International Wellness Tourism Revenues All revenues earned by a country from inbound wellness tourists, with an overnight stay.  Domestic Wellness Tourism Expenditures All expenditures in a country made by wellness tourists who are traveling within their own country of residence, with an overnight stay.
  12. 12. Wellness: Why is important for government, people and Business?? • Woldwide obesity has nerly doubled since 1980 • Over half of the global business population has experienced an appreciable rise in workplace stress in recent years • Between 2000 and 2050, the proportion of the world’s population over 60 years will double
  13. 13. Promising use of e-tourism tools service E-tourism Tools (Pc+Smartphone+ Tablet) Traditional Tools Travel pack 69.8% 30.2% Cruise 61.9% 38.1% Hotels 64.7% 35.3% Car rental 65.1% 34.9% Train 65.9% 34.1% Bus 64.3% 35.7% Source: Eyefortravel – report 2013
  14. 14. Use of Social Media 80% of e-tourists read the reviews and 67% of them were influenced by these reviews; About 18% of e-tourists are equipped of smartphone and tehy are using for travel serachs, reviews posts and reservation Developping the possibility of buying a tourism service directly from facebook (exp: Air France)
  15. 15. Increasing Speed of Uptake of Technology  35 years for radio to reach 50 million  13 years for television to reach 50 million  5 years for internet to reach 50 million  1 year for ipods to reach 50 million  6 months for facebook to reach 100 million
  16. 16. Part 2: Basic frame of data trends of Tunisian Tourism
  17. 17. General Data (2013) Accomodation capacity 240 249 Global Tourists Arrivals 6 268 582 Global overnights 30 001 358 Occupation rate 46,1% Hotel length of stay (average ) 6.5 Tourism Revenues (Million Euros) 1388.534 Tourism Investments (Million Euros) 128.362 Source: Tourisme en chiffres 2013-ONTT
  18. 18. International Tourist Arrivals 2010 2013 2014 (forecasts) 2013 #2010 2013#2014 International 6 902 749 6 268 582 5 700 000 -9,2% - 9% European 3 814 402 2 896 743 2 400 000 -24,1% -17.14% North African 2 927 968 3 240 064 3 500 000 10,7% 8% Middle East 38 280 35 501 35 000 -7,3 % -1.4% Americains 36 203 23 601 20 000 -34,8 % -15.25% Source: Tourisme en chiffres 2013-ONTT
  19. 19. International Tourists Arrivals
  20. 20. International Tourism Revenues
  21. 21. Part 3: SWOT ANALYSIS
  22. 22. WEAKNESSES • Average length of stay: Tunisia 6.3 days ; Morocco 7.6 days; • Receipt/tourist: 230 euros (lowest average in MED) • Tunisian Tourism is still highly dependent on tour operators of European countries • Tourism development projects have been increasingly shaped by coastal resort complexes and all-inclusive package tours • Problem of seasonality : occupancy rate is 46%
  23. 23. Golf
  24. 24. STRENGTHS • Landscape diversified and rich in natural resources • Welcoming and peaceful population • Existance of strong assets regarding hotels (847 hotels dispatched on 11 zones) • Skilled labor and new tourism strategy • Strong experience in the sector started since the 60s
  25. 25. OPPORTUNITIES • The acceptance of a democratic constitution, significantly improved the country’s international image and could augur well for the future of the tourism sector viewed as a key priority by all the Tunisians • Progress of the process of signature of the open sky with the EU • Difficulties for some rival destinations such as Egypt, Greece • Products responding perfectly to the needs of a large population over 60 years (this population will double until from 2000 to 2050)
  26. 26. THREATS • Sliding of the Dinar in comparison with the foreign currency ($ , Euro) • Problem of chronic and excessive debts for hotelkeepers • The increase of the dependence into European TO • The obstinacy of travel limitations to some of Tunisian regions
  27. 27. Part 4: The new strategy of Tunisian Tourism
  28. 28. Branding • Review of the criteria of prioritization and distribution of the marketing budgets by market and by channel • Implementation of a strategy of the domestic tourism • Strengthening of the regional communication • Adopt the ICT for Branding Tunisian destination
  29. 29. Benefits of ICTs for Tourism in Tunisia  E-marketing can be used as a low-cost tool. ICT can help Tunisia sell directly to the world market, which will boost the Tourism based economy of the country. ICT can also be used as a better solution for Destination Management programmes. Travellers forum can be used as a means to increase the Tourism Inflow.
  30. 30. Diversification of Tourism offer • Development of Golf, cultural and sahra Products • New market studies to know the evolution of the consumers needs • Implementing alternative offers: standards for motels & campings, assisting the innovative projects • Review of the actual division of touristic regions and updating the definition of couples (product/region)
  31. 31. Modernization of the tourist sector • A better governance of the tourism which allows to move closer the professionals to the institutional • Look for reliable sources for a long-term financing of the sector • The creation of institution which plan and regulate the tourist activity (National council of tourism, Monitoring observatory …)
  32. 32. Quality and Training • Better Quality of the reception • Better quality of the environment • Better quality of services • Better quality of transport • Creation of a national quality label • Ameliorate the Training programs and institutions
  33. 33. THANK YOU Grazie Kacem Moez

×