Mr. Shamsu Uddin (Shakib)LecturerDepartment of Business AdministrationLeading University, Sylhet.
Innovators Group MembersName of the Members ID No.Moez Al Azim Ansary 1101010183 Md. Salman Islam 1101010154 Farjena Begum 1101010237 Smita Dey 1101010197 Badrul Amin Munna 1101010164 Ashique Ibn Nizam 1101010190
Customers’ behavior is driven by Depending on thewhich buy, sell The business followings various forces. That are Customer’s and rent real property like • Types of apartment Organizations engagedcondition, Economic isincalled real-estate Allchoice,are real Facilities TheyReal companies are good. business building companies. land, • Preference & estateMotivation,& gas in their , Personality, • Water Self-concept are difference supply business Estate business Culture, Social class, Family type, Plan Developmentoffer, • Quality etc. design, Limited .... Next service, etc. location selection etc . Depending on the followings (NPDL) Batayan Shahjalal Developers Ltd. • Post purchase Satisfaction Customers believe DCs Merlinepurchase Actions • Post Builders (PVT.)Ltd. •Post purchaseto own real help them Royal Homes Limited use North Surmaestate. (Pvt.) Ltd. Syndicate
Merline Builders (Pvt.) Ltd.Some real estate companies’ profiles are given in brief . . . Batayan Royal Homes Limited Ltd. Ltd. Batayan Shahajalal Developers Ltd. NorthShahajalal Developers North Royal Homes Limited Ltd. Surma Syndicate (Pvt.) Surma Syndicate (Pvt.) EstablishedMerline Builders (Pvt.) Ltd. It is a multiMerline Builders (Pvt.) Ltd. Established::dimensionalcompany. But, it mainly focuses on 2011 2011 It is a multidimensional company. But, it mainly focuses onEstablished: 2005 It is a Apartment Developer andbetweenlocal Business Type: Residential Apartment Developer andSeller Business Type: Residential joint venture company SellerEstablished: 2005 It is ajoint venture company between local land development. land development.Giving Importance on (Non Started with Bangladeshi). design. 100Giving Importance onlocation andwithabout architect design. 100ItBangladeshi& NRBs (NonResidence Bangladeshi). Itconduct business nationally. Started modern 1100 projects, now Bangladeshi & NRBs location and modern architect conduct business nationally. Residence about 1100 projects, noware completed & about 200 are Moholla Jornarpar,ofthem.are completed & payra Dorga under construction ofSylhet.Location: 27/2 about 200 areMoholla Jornarpar,Sylhet. Location: 27/2 payra Dorga under construction them. Contact ::0821-722733, 01611 197010 Location: 0821-722733, 01611 197010 Contact Location:BusinessType: Business andand Residential Apartment Developer.Business Type:www.shahjalaltower.com Business Residential Apartment Developer.BusinessType: Business andand Residential Apartment Developer. Business Type:www.shahjalaltower.com Business Residential Apartment Developer. Web Address: Head Address: Web Office:Royal Homes Limited Head Office:Royal Homes Limited E-mail:Bhaban, Mirboxtula, Sylhet 3100, Bangladesh. E-mail:email@example.com Shefa firstname.lastname@example.org Shefa Bhaban, Mirboxtula, Sylhet 3100, Bangladesh.Location:Merlin Tower (11th floor),Location:Merlin Tower (11th floor), Location: Location:Head Office: SurmaTower. Bangladesh. +88-01713363666 Project: Shahajalal Tower (62830281, Subidbazar, Sylhet, (6th floor)Head Office: SurmaTower. Bangladesh. +88-01713363666 Subidbazar, Tower th floor) Project: Shahajalal Sylhet, Contact: +88-0821-726760, 2830281, Contact: +88-0821-726760, Email: 0821-712260,Point, Moholla Jornarpar, Sylhet. email@example.com Sylhet. 27/2Surma Dorga V.I.P. Road, Sylhet. 27/2Surma Dorga Moholla payra Point, V.I.P. Road, Email: firstname.lastname@example.orgJornarpar, Sylhet. payra Contact: 0821-712260,01977660001~10 Contact: 01977660001~10 Wed Address: www.royalhomesltd.com Wed Address: www.royalhomesltd.comContact: Merlin Tower, Tasmia Tower, Sharmin Jumana Tower, MayeshaContact:0821-723373, 01715 598732 Projects: 0821-723373, 01715 598732 Projects: Merlin Tower, Tasmia Tower, Sharmin Jumana Tower, Mayesha Tower, Naza Tower, Tahsin Tower ,,Ayesha3000plots Project ::Royal City with more than 3000 plots Project Royal City with more than Tower etc. Tower, Naza Tower, Tahsin Tower AyeshaTower etc.Project: Surma TowerProject: Surma Tower
All the companies are providing good facilities to theircustomers. They differentiate themselves from each otherby ..... Business Strategies Business Type (NPDL is service based, MBL is apartments & . RHL is land developer) Architect design of apartments Location SelectionMerline Builders (Pvt.) Ltd. & Royal Homes Limited havegood reputation in Sylhet as real estate company. NPDL isfamous for architect & engineering designing.
In Real estate baseness Customers’ behavior is depending onInternal & External forces...Internal forces External forces Consumer Choice motivation, Reference Group knowledge and learning, Culture Attitudes, self-concept, Social Class & Family personality and lifestyle.
There are two types of perception ... Positive Negative
In real estate business customers’ post purchasebehavior is depending on. . . Post purchase Satisfaction Post purchase Actions Post purchase use.
Customers’ attributes are depending on ... Budget Types of apartment Preferable Facilities in an Apartment Augmented Expectation Water and Gas Supply How customers determine about quality Preference between apartment and land Location
Both Real Estate Companies & their Customers select locationfocusing on . . . Popularity of area Environment of area Society Business areas Highway Facilities to live
In buying of Apartments, customers should awareabout . . . Used raw materials Life time of the building Certificate of Government permission Foundation of the building Facilities that related to the apartment Fire protection system
Our discussion on ‘Real Estate Business in Sylhet’provides knowledge about real estate companies andbusinesses in Sylhet, and their customers.Here we know the real estate companies’ businessstrategies to differentiate and make popular them.Their business type. Customers’ behavior to buyapartments & their post purchase behaviors andawareness.