Gone are the days of shooting in the dark. Today, engagement is a highly targeted and data-driven machine. Every step of the process is carefully crafted to allow for maximum response and action taken by the customer. To enable this, various touch points and the data collected is used to create a suitable customer profile (user persona) which then is used to trigger communications in real time. MoEngage Inc is currently an industry leader in providing similar services, helping its clients see close to 20-30% lift in customer engagement in the first month. This webinar will detail how these big brands have been able to use data, incorporate machine learning and increase customer engagement.
Hosted by Akshatha Kamath, head of content marketing at MoEngage Inc, this webinar featured Anjan Bhojarajan, Vice President growth and head of marketing at HealthifyMe, and Pooja Ravishankar, Associate Head Analytics at BigBasket. With the ever-increasing challenge of user engagement across various channels; the need to enable cross and multi-channel engagement have increased tremendously. Data-driven marketing is the perfect solution to this. The experts featured in this webinar have successfully leveraged tremendous amounts of user data and used technology to target prospects and keep customers happy and engaged.
In this webinar presentation, you'll learn:
- Importance of user personas and their impact on customer journeys.
- How to use technologies like segmentation engines, machine learning to personalize user engagement.
- 3 use cases to try for leveraging data to step up customer engagement.
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