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Social Media for Scientists

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Social media can be an invaluable tool to increase the impact and visibility of scientific research. For example, papers shared on social media have increased citations and downloads. Social media offers new ways to expand your professional network; connect with policymakers and the public; to communicate scientific research; and to advance your professional career. This session will provide 1) an introduction to social media platforms, particularly Twitter; 2) tangible examples of how social media use can benefit your research and career; and 3) resources and strategies to use social media effectively. Offered at the 2015 American Society for Cell Biology (ASCB) Annual Meeting.

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Social Media for Scientists

  1. 1. Social Media for Scientists Mónica Feliú-Mójer, Ph.D. @moefeliu #ASCB15
  2. 2. Jan Schmoranzer 2011 Olympus BioScapes Digital Imaging Competition®The Cell, 2nd Ed. by D.W. Fawcett
  3. 3. Image credit: CC BY-NC 2.0 Tamsin Martin
  4. 4. W H Y s o c i a l media?
  5. 5. Why Scientists Use: Twitter Nature512,126–129;2014
  6. 6. Why Scientists Use: Facebook Nature512,126–129;2014
  7. 7. Why Scientists Use: Linked In Nature512,126–129;2014
  8. 8. Nature 512, 126–129; 2014
  9. 9. Discover Share DiscussVisibility SCIENCE!
  10. 10. BASICS
  11. 11. @ = handle # = hashtag = like = re-tweet
  12. 12. Re-tweet Quote Like
  13. 13. WHY ?
  14. 14. Share Engage
  15. 15. #icanhazpdf #SciencePhD
  16. 16. CarolynLarabell,NIGMSBiomedicalBeat
  17. 17. #ASCB15
  18. 18. Communities
  19. 19. #scicomm #cellbiology
  20. 20. #PhDChat #BLACKandSTEM
  21. 21. Learn Network Showcase
  22. 22. Visibility Expertise
  23. 23. Amplify
  24. 24. Mass Media Liang et al. 2014 Journalism & Mass Communication Quarterly
  25. 25. Non-Scientists Liang et al. 2014 Journalism & Mass Communication Quarterly
  26. 26. Professional Development
  27. 27. Be mindful
  28. 28. Feliú-Mójer tweets in Spanish and English Neurobiologist turned science communicator Passionate advocate for STEM, inclusion and education Leverages technology to engage scientists with science outreach & communication Loves building connections to make science accessible to all
  29. 29. Be selective
  30. 30. •  Know your goal •  Limit who you follow •  Create Twitter lists •  Manage time spent
  31. 31. Respond, don’t react
  32. 32. Assess
  33. 33. Have FUN!
  34. 34. Image credit: CC BY-NC 2.0 Just
  35. 35. Amplify Network Empower
  36. 36. What is your goal? Google yourself Social media inventory Homework
  37. 37. @moefeliu monica@ibiology.org THANK YOU!

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