Presentation at #scioCONVERGE session (Feb. 27, 2014) at the Science Online Together 2014 conference. I talked about Ciencia Puerto Rico (@CienciaPR) as a model make science and scientists accesible and relavant to underserved and underrepresented communities.
Ciencia Puerto Rico is a non-profit organization and an online community that uses social networking technologies to bring together the geographically dispersed members of the Puerto Rican scientific community to transform the way scientists get involved in science communication and education. Our efforts focus in three areas: public understanding of science, supporting the professional development of young scientists and K-12 education.
In this talk I highlight CienciaPR's science communication efforts and our tri-partite strategy to make science relevant to Spanish speakers (a normally underserved audience): contextualize the story to the audience's local environment; use the audience's every day language (including vocabulary) and have the story be told by someone with whom the audience can identify (someone who looks like them, shares background).