Do you know television took 30 years to reach a massaudience while broadband has taken just three years? According to estimates, by 2010 most people will be watching TV via high-speed internet.
As more and more companies jump on to the onlinemarketing bandwagon, this rapidly growing trend has spun two online revolutions:
What you need to keep in mind is: How you succeed inyour internet marketing campaign is going to depend to a large extent on how you choose your online marketing company.
Advertisers are increasingly preferring online media over offline media for their advertising and marketingcampaigns. The phenomenal success of the search engine Google is evidence of a clear shift from traditional advertising towards online media.
Google has rewritten the rules of online marketing andpromotions. Other leading search engines such as Yahoo and MSN are also coming up with innovative strategiesand technologies to make it easier for users to find what they are searching for.
With competition hotting up between the search engines, companies that have an online presence are competing against each other to gain maximum visibility in these search engines.
The result is that internet marketing has moved on from having merely static websites to highly specialised andcompetitive strategies and Web 2.0 technologies such as search engine optimisation, PPC campaigns, viral marketing, social networking, internet advertising, tagging, blogging, wikis, and more.
Online media has some definite advantages over offline media in terms of cost, reach, interactivity, targeting theright markets and measuring responses. For instance, payper click campaigns provide the most qualified leads and are proven to have highest sales conversion rate.
1.Online advertising is relatively cheaper. It includesbooking ad space in other websites, launching SEO or Pay- Per-Click campaigns, email marketing, viral marketing.
Offline marketing is expensive. It includes printingmarketing material, placing print ads in newspapers andmagazines, booking ad space in public places, producing and broadcasting television or radio advertisements, dispatching direct mailers.
2.Online advertisements are more interactive andtherefore more likely to really connect with consumers.
Offline advertisements are generally not interactive.
3.Online advertisements do not violate the privacy of customers.
4.Email marketing enables instant businesscommunication whether the customer or business affiliate is across the street or across the globe.
Offline advertisements have a limited reach in terms of distance.
5.Advertising on the internet is not bound by time limits.Marketing campaigns can continue for as long as you want (often at minimal extra cost).
Offline promotions, be it print ads or radio/TV ads are usually bound by time limits.
6.Customer queries can be solved instantly and verycheaply in online media as visitors can themselves look up the website for further information.
This facility is often lacking in offline media, or wouldrequire expensive resources like call centre staff to service customer enquiries.
7.Customers can look up online advertisements at their own convenient time.
Offline promotion is usually interruptive and blanket- targets an audience whether they are seeking your services or not.
9.Online marketing can access millions of potential customers across the globe with just a few clicks.
In offline promotion it is impossible to reach millions of customers at one go unless you have an exceptionally large budget (e.g. a Superbowl TV spot).
A number of highly specialised creative and technical processes are involved in online marketing. You will not achieve the desired result unless you select an internet marketing company that has a thorough knowledge of search engine optimisation, pay per click campaigns,website analysis, web copywriting, keyword analysis, code optimisation, link building, and web analytics.
Before you decide on which internet marketing company to use, make sure the company has a thorough professional and updated knowledge of these specialisedskills. Check out their processes, find out how they plan to take on your internet marketing campaign step-by-step, and make sure they give you some form of guarantee for their services.
If you are interested in learning more about the detailed steps in a SEO or PPC campaign, visit www.CleverClicks.com.au a leading SEO and PPC services provider in Sydney, Australia which has outlined theprocesses involved in internet marketing in clear and easy- to-understand detail.
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