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Defense Acquisition Enterprise 2.0<br />Peter Modigliani<br />Asst Vice President for Program Management<br />Alion Scienc...
How to Transform The<br />World’s Biggest Bureaucracy <br />With Collaborative Web-Based Tools<br />2<br />Defense Acquisi...
3<br />The DoD Acquisition Enterprise Today<br />Acquire Advanced Technology<br />Hundreds of Programs<br />Massive Resour...
4<br />DoD and the Internet<br />ARPANET<br />40 years ago, the DoD (DARPA) invented the Internet (precursor) to share inf...
5<br />What is Web 2.0?<br />Wikis<br />Blogs<br />Microblogs<br />SocialNetworks<br />SocialBookmarking<br />Multimedia<b...
“If I share information, particularly program issues, <br />people will use it against me.”<br />6<br />Culture of Distrus...
Defense.gov<br />7<br />
Acquisition Reform<br />8<br />
Congressional Reforms<br />More Bureaucrats<br />More Reviews<br />More Reporting<br />9<br />
Policy Memos<br />Emails<br />Staff Meetings<br />Commander’s Calls<br />Conferences<br />Website<br />10<br />How Do You ...
Wikis<br />11<br />Hawaiian for fast<br />
Easy to create website<br />Edited by multiple users <br />Easy version management<br />Links to other wikis or sites<br /...
Huge online encyclopedia <br />13 million articles<br />5th most visited website in US<br />65 million visitors/month<br /...
The Intelligence Community (IC) onlinesystem for collaborative data sharing<br />Three wikis on JWICS, SIPRNet, and Inteli...
15<br />DoD Wikis<br />https://acquipedia.dau.mil<br />https://www.dodtechipedia.mil<br />DoD acquisition encyclopedia<br ...
Financial Management
Engineering
Logistics
Contracting</li></ul>Technical collaboration among DoD scientists, engineers, program managers and warfighters<br />
16<br />Create A DoD Program Wikipedia<br />Program Overview<br />Specifications<br />Quantities<br />Developer<br />Opera...
DoD Wiki Applications<br />Simple Documents<br />Complex Documents<br />Sys Eng Plan<br />- Tech Reviews<br />- Requiremen...
EMD Exit Criteria</li></ul>Acq Strategy<br />- Sys Eng<br />- Contracting<br />- Test<br />Point Paper<br /><ul><li>Backgr...
 Issue
 Recommendation</li></ul>TEMP<br /><ul><li> Resources
 Test Schedule</li></ul>17<br />
18<br />BLOG<br />
Provides an online diary of posts <br />200+ million blogs, 1 million daily posts <br />Individuals, companies, news, poli...
Federal Government Blogs<br />20<br />White House<br />State Dept.<br />http://blogs.state.gov<br />http://www.whitehouse....
21<br />DoD Blogs<br />DoD<br />http://www.dodlive.mil<br />Navy’s CIO<br />Each Military Service<br />http://airforcelive...
22<br />COCOM Blogs<br />http://www.northcom.mil/nncblog<br />http://us-pacific-command.blogspot.com<br />http://usjfcom.d...
23<br />News Blogs<br />http://www.wired.com/dangerroom<br />http://www.dodbuzz.com<br />http://www.lexingtoninstitute.org...
How About A Defense Acquisition Blog?<br />SECDEF Testified to Congress today on President’s Afghanistan strategy  - We ne...
Share strategy, vision, and priorities<br />Reach a wider audience<br />Foster collaboration<br />Keep your community info...
Program Blog – Online Community<br />PM: Briefed OSD Staffs on initial acquisition strategyfor Block 50 – Well received wi...
“Content owners are beginning to understand that the value of their data is much greater if its distributed outside of the...
Microblogging<br />28<br />
140-character messages<br />Distribute time-sensitive info and links<br />Follow people, organizations, or subjects<br />O...
Twitter – A Single User’s Posts<br />30<br />http://twitter.com/thejointstaff<br />
Twitter – A Reader’s View<br />31<br />Public<br />Lists<br />http://twitter.com/PeteModi<br />
32<br />Who To Follow?<br />@DeptofDefense<br />6,500 followers<br />@usfora<br />@defense_news<br />@aviationweek<br />@C...
Program managers post regular updates for external communication across the community<br />Portfolio managers “follow” all...
Emaildays /weeks<br />Monthly/Quarterly Reports take weeks to compile and have stale info when leadership finally read<br ...
“When I post a question on my blog, I expect the person with the answer to post back. I do not expect the person with the ...
Social Networking<br />36<br />
Professional network<br />55 Million Users, 200 countries<br />Execs in all Fortune 500 companies <br />Build your network...
Collaborative workspace for all Intel Community analysts<br />Provides unprecedented access to interagency databases<br />...
Allow users to create groups<br />Facilitate professional discussions online<br />Foster Joint collaboration<br />Share br...
Culture Change<br />Transition from a rigid command and control hierarchy to a more collaborative structure<br />40<br />E...
Crowdsourcing<br />41<br />
42<br />Don’t Phone a Friend, Ask The Audience!<br />Phone a Friend = 65% accurate<br />Ask the Audience = 91% accurate<br />
Outsourcing a job to an open call online to an undefined, generally large group of people<br />The crowd also helps to vet...
Problems can be explored cheaper and quicker<br />Tap a broader talent pool than your organization<br />Gain first-hand in...
TRADOC’s BGen H.R. McMaster published the 2009 Army Capstone Concept online for public preview and feedback<br />Outlines ...
46<br />Defense Solutions.gov<br />DoD Portal for innovative companies, entrepreneurs, and research organizations to offer...
47<br />Crowdsourcing AoAs<br />1. Users Identify Capability Gap<br />3. Crowd submits materiel <br />and non-materiel sol...
Defense Acquisition Enterprise 2.0<br />48<br />Photo Credit: Andre Kutscherauer<br />
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Defense Acquisition Enterprise 2.0 Conference

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Defense Acquisition Enterprise 2.0 as briefed at AIE's Defense Acquisition Management Conference, Jun 29, 2010.

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Defense Acquisition Enterprise 2.0 Conference

  1. 1. Defense Acquisition Enterprise 2.0<br />Peter Modigliani<br />Asst Vice President for Program Management<br />Alion Science & Technology<br />peter.modigliani@pentagon.af.mil<br />peter.modigliani@gmail.com<br />Twitter: @PeteModi<br />
  2. 2. How to Transform The<br />World’s Biggest Bureaucracy <br />With Collaborative Web-Based Tools<br />2<br />Defense Acquisition Enterprise 2.0<br />
  3. 3. 3<br />The DoD Acquisition Enterprise Today<br />Acquire Advanced Technology<br />Hundreds of Programs<br />Massive Resources<br />$200B+ Budget, 360,000 Person Workforce<br />Complex Processes<br />Bureaucratic and/or Ill-Defined<br />Outdated Tools<br />Static Websites, 60s Apps, and Emails<br />
  4. 4. 4<br />DoD and the Internet<br />ARPANET<br />40 years ago, the DoD (DARPA) invented the Internet (precursor) to share information on defense research<br />
  5. 5. 5<br />What is Web 2.0?<br />Wikis<br />Blogs<br />Microblogs<br />SocialNetworks<br />SocialBookmarking<br />Multimedia<br />Crowdsourcing<br />RSS<br />Using Web-based Tools To Foster Collaboration<br />
  6. 6. “If I share information, particularly program issues, <br />people will use it against me.”<br />6<br />Culture of Distrust<br />
  7. 7. Defense.gov<br />7<br />
  8. 8. Acquisition Reform<br />8<br />
  9. 9. Congressional Reforms<br />More Bureaucrats<br />More Reviews<br />More Reporting<br />9<br />
  10. 10. Policy Memos<br />Emails<br />Staff Meetings<br />Commander’s Calls<br />Conferences<br />Website<br />10<br />How Do You Communicate Your Message?<br />How Well Is Your Message Received?<br />
  11. 11. Wikis<br />11<br />Hawaiian for fast<br />
  12. 12. Easy to create website<br />Edited by multiple users <br />Easy version management<br />Links to other wikis or sites<br />Wiki<br />Wikis in Plain English Video http://www.commoncraft.com/video-wikis-plain-english<br />12<br />
  13. 13. Huge online encyclopedia <br />13 million articles<br />5th most visited website in US<br />65 million visitors/month<br />Collaboratively written and edited by volunteers around the world<br />Wikipedia<br />13<br />Single best example of how the Internet expands knowledge<br />
  14. 14. The Intelligence Community (IC) onlinesystem for collaborative data sharing<br />Three wikis on JWICS, SIPRNet, and Intelink-U.<br />Used by the 16 IC agencies and DoD since 2005<br />Intellipedia<br />ODNI say Intellipedia will change the IC culture, widely blamed for failing to "connect the dots" before 9/11.<br />14<br />https://www.intelink.gov/wiki<br />
  15. 15. 15<br />DoD Wikis<br />https://acquipedia.dau.mil<br />https://www.dodtechipedia.mil<br />DoD acquisition encyclopedia<br /><ul><li>Program Management
  16. 16. Financial Management
  17. 17. Engineering
  18. 18. Logistics
  19. 19. Contracting</li></ul>Technical collaboration among DoD scientists, engineers, program managers and warfighters<br />
  20. 20. 16<br />Create A DoD Program Wikipedia<br />Program Overview<br />Specifications<br />Quantities<br />Developer<br />Operational Units<br />Operations<br />FACT SHEET<br />TYPE INFO<br />Major Events/Schedule<br />Major Briefings<br />Documents<br />POCs at each organization<br />Images/Videos<br />Links<br />CURRENT<br />PROGRAMMATICS<br />
  21. 21. DoD Wiki Applications<br />Simple Documents<br />Complex Documents<br />Sys Eng Plan<br />- Tech Reviews<br />- Requirements<br />ADM<br /><ul><li>MS B approval to enter EMD phase
  22. 22. EMD Exit Criteria</li></ul>Acq Strategy<br />- Sys Eng<br />- Contracting<br />- Test<br />Point Paper<br /><ul><li>Background
  23. 23. Issue
  24. 24. Recommendation</li></ul>TEMP<br /><ul><li> Resources
  25. 25. Test Schedule</li></ul>17<br />
  26. 26. 18<br />BLOG<br />
  27. 27. Provides an online diary of posts <br />200+ million blogs, 1 million daily posts <br />Individuals, companies, news, politics, sports, etc<br />Integrate text, photos, videos, links to other sites<br />Comment section for readers – Two way discussion<br />19<br />Blogs<br />Corporations embraced blogs to streamline product development and collaborate with customers <br />http://fastlane.gmblogs.com<br />
  28. 28. Federal Government Blogs<br />20<br />White House<br />State Dept.<br />http://blogs.state.gov<br />http://www.whitehouse.gov/blog<br />GSA’s CIO<br />DHS<br />http://www.dhs.gov/journal/theblog<br />http://innovation.gsa.gov<br />
  29. 29. 21<br />DoD Blogs<br />DoD<br />http://www.dodlive.mil<br />Navy’s CIO<br />Each Military Service<br />http://airforcelive.dodlive.mil<br />http://www.doncio.navy.mil/blog.aspx<br />
  30. 30. 22<br />COCOM Blogs<br />http://www.northcom.mil/nncblog<br />http://us-pacific-command.blogspot.com<br />http://usjfcom.dodlive.mil<br />http://www.eucom.mil/english/bridge/blog.asp<br />
  31. 31. 23<br />News Blogs<br />http://www.wired.com/dangerroom<br />http://www.dodbuzz.com<br />http://www.lexingtoninstitute.org/defense<br />http://www.nationaldefensemagazine.org<br />
  32. 32. How About A Defense Acquisition Blog?<br />SECDEF Testified to Congress today on President’s Afghanistan strategy - We need to rapidly field capabilities to support the new surge – Sec Gates stressed to me the troops are at war, the building is not. We must change that mindset in AT&L! <br />5 Comments<br />I told Lockheed Martin’s CEO Robert Stevens they will be responsible for the F-35 cost overruns<br />Related Blogs<br />Air Force SAE<br />Army SAE<br />Navy SAE<br />DoD Live<br />Hot Topics<br />KC-X Tanker<br />IMPROVE Act 2010<br />JSF<br />QDR<br />Afghanistan<br />WSARA<br />Systems Engineering<br />Congress<br />I testified to SAC-D today on the FY11 Appropriations Bill See the video and transcript. Focus on costs and speed.<br />XYZ program developed a great contract strategy for their multiple award ID/IQ development contract – competition, agile, and metrics – A model for other programs.<br />24<br />3 Comments<br />
  33. 33. Share strategy, vision, and priorities<br />Reach a wider audience<br />Foster collaboration<br />Keep your community informed and engaged<br />Recognize successful people and programs<br />Share great briefings, news, videos, docs, etc<br />Why DoD Leaders Should Blog<br />Finally shed the bureaucrat label!<br />25<br />
  34. 34. Program Blog – Online Community<br />PM: Briefed OSD Staffs on initial acquisition strategyfor Block 50 – Well received with some great feedback. Tracking for MS B in October. <br />4 Comments<br />Test Lead: Flight Test issues have been resolved – New patch installed and test flights resume Monday<br />Global Hawk<br />Related Blogs<br />Predator<br />Reaper<br />UAS Task Force<br />Hot Topics<br />Block 40<br />Test<br />WAAS<br />RTIP<br />3 Comments<br />PEM: I briefed SAC-D Staffer on Wednesday on status of Block 40 and Flight Tests – Successful meeting.<br />5 Comments<br />PEM: HASC Cut $100M in FY11 – Submitting appeal<br />PM: We welcome the new Deputy Program Manager, Lt Col Jim Stone joining us from the Reaper PMO.<br />This is NOT actual program data<br />26<br />
  35. 35. “Content owners are beginning to understand that the value of their data is much greater if its distributed outside of their environment than if it’s locked up inside a single environment”<br /> - Keith TeareSilicon Valley CEO<br />27<br />
  36. 36. Microblogging<br />28<br />
  37. 37. 140-character messages<br />Distribute time-sensitive info and links<br />Follow people, organizations, or subjects<br />Over 100 Million users <br />Twitter<br />29<br />Over 2 BillionTweets Per Month<br />http://twitter.com<br />
  38. 38. Twitter – A Single User’s Posts<br />30<br />http://twitter.com/thejointstaff<br />
  39. 39. Twitter – A Reader’s View<br />31<br />Public<br />Lists<br />http://twitter.com/PeteModi<br />
  40. 40. 32<br />Who To Follow?<br />@DeptofDefense<br />6,500 followers<br />@usfora<br />@defense_news<br />@aviationweek<br />@CENTCOMNEWS<br />@DoDLiveMil<br />@ABAviationWeek<br />@thejointstaff<br />(19,000 followers)<br />@NationalDefense<br />@PacificCommand<br />@cnnbrk<br />(3 million followers)<br />@PEOSoldier<br />@pentagonchannel<br />@ArmyConnect(PEO C3T)<br />@USArmy(27,000 followers)<br />@dangerroom<br />@HASCRepublicans<br />@HASCDemocrats<br />@NavyNews<br />(9,800 followers)<br />@PeteModi<br />@PeteModi/DoD<br />@PeteModi/Defense News<br />@PeteModi/Defense Industry<br />@PeteModi/US Air Force<br />@PeteModi/Enterprise 2.0<br />@US_Air_Force<br />(8,900 followers)<br />@thehill<br />Public Lists<br />@MarineCorpsNews<br />(5,500 followers)<br />@dodbuzz<br />
  41. 41. Program managers post regular updates for external communication across the community<br />Portfolio managers “follow” all their programs and news outlets to get a current, tailored digest <br />A DoD Microblog Would Enable Portfolio Management<br />JSF: Developing plan to add flight test assets and s/w engineers <br />Congress passed a 2nd CR - Cont Resolution thru 18 Dec<br />XYZ Program: Test issues driving 3 month delay and $10M bill<br />Air Force FM: Seeking to find sources for $2B OSD Bill<br />ABC Program: AT&L approved MS B – Contract Award in Jul<br />Brig Gen Tom Smith Announced as new PEO C2 see his bio here<br />Liberty: Fielded aircraft this week after only 8 month development!<br />33<br />
  42. 42. Emaildays /weeks<br />Monthly/Quarterly Reports take weeks to compile and have stale info when leadership finally read<br />PM posts on a microblog<br />Unfiltered summaries<br />Immediate dissemination <br />Diverse array of inputs<br />Rapid feedback<br />Sharing Program Status/Issues<br />34<br />Today<br />Tomorrow?<br />PM<br />
  43. 43. “When I post a question on my blog, I expect the person with the answer to post back. I do not expect the person with the answer to run it through you, your OIC, the branch chief, the exec, the Division Chief and then get the garbled answer back before he or she posts it for me.”<br />35<br />Gen James Cartwright, VCJCS, Blogger<br />
  44. 44. Social Networking<br />36<br />
  45. 45. Professional network<br />55 Million Users, 200 countries<br />Execs in all Fortune 500 companies <br />Build your network<br />140 connections leads to<br />24,000 two degrees away<br />2 million three degrees away<br />Build Profile<br />Add Connections<br />Reconnect with alumni<br />Join Groups<br />People you may know<br />Professional discussions<br />Collaborate on projects<br />Find SMEs and Events<br />Job Opportunities<br />37<br />LinkedIn<br />http://www.linkedin.com<br />
  46. 46. Collaborative workspace for all Intel Community analysts<br />Provides unprecedented access to interagency databases<br />DIA went live on JWICS  Sept 08, now >15,000 users<br />One of Time Magazine’s 50 Best Inventions of 2008<br />38<br />A-Space<br />Iranian Elections<br />Afghanistan<br />Somali Pirates<br />http://en.wikipedia.org/wiki/A-Space<br />
  47. 47. Allow users to create groups<br />Facilitate professional discussions online<br />Foster Joint collaboration<br />Share briefings, documents, and training<br />Job identification and matching<br />Find experts and pose questions to the community<br />Establish an Acquisition Social Network<br />39<br />Program X<br />Pentagon Staff<br />C4ISR<br />Cost Estimators<br />MDAP PMs<br />IT Acquisition<br />
  48. 48. Culture Change<br />Transition from a rigid command and control hierarchy to a more collaborative structure<br />40<br />Effectively Use the 360,000 Person Workforce<br />
  49. 49. Crowdsourcing<br />41<br />
  50. 50. 42<br />Don’t Phone a Friend, Ask The Audience!<br />Phone a Friend = 65% accurate<br />Ask the Audience = 91% accurate<br />
  51. 51. Outsourcing a job to an open call online to an undefined, generally large group of people<br />The crowd also helps to vet the solutions<br />Crowdsourcing<br />43<br />
  52. 52. Problems can be explored cheaper and quicker<br />Tap a broader talent pool than your organization<br />Gain first-hand insight on customers' desires<br />Crowdsourcing Benefits<br />44<br />The community feels an earned sense of ownership through contribution and collaboration<br />
  53. 53. TRADOC’s BGen H.R. McMaster published the 2009 Army Capstone Concept online for public preview and feedback<br />Outlines the Army plans for future armed conflict<br />Army Capstone Concept <br />45<br />Video: http://www.vimeo.com/7066453<br />Bulletin Board: http://council.smallwarsjournal.com/showthread.php?t=8486<br />
  54. 54. 46<br />Defense Solutions.gov<br />DoD Portal for innovative companies, entrepreneurs, and research organizations to offer potential solutions <br />Current Theme: Non-Lethal Weapons to Stop A Vehicle<br />
  55. 55. 47<br />Crowdsourcing AoAs<br />1. Users Identify Capability Gap<br />3. Crowd submits materiel <br />and non-materiel solutions<br />2. Capability Gap Posted Online<br />5. Winning Solution Selected<br />and Contributors Rewarded<br />4. Crowd Vets Alternatives<br />6. Users Have A Better<br />Solution Sooner<br />
  56. 56. Defense Acquisition Enterprise 2.0<br />48<br />Photo Credit: Andre Kutscherauer<br />
  57. 57. 49<br />Existing DoD Capabilities<br />Intelink<br />https://www.intelink.gov<br />Microsoft SharePoint<br />http://sharepoint.microsoft.com<br />Army Knowledge Online<br />Defense Knowledge Online<br />https://www.dko.mil<br />milSuite<br />https://blog.kc.us.army.mil/<br />Defense Connect Online<br />https://www.dco.dod.mil<br />
  58. 58. Reduced bureaucracy<br />Unlock innovation quickly<br />Capture and share knowledge effectively<br />Find and access experts<br />Harness talent of your workforce<br />50<br />Enterprise 2.0 Benefits<br />
  59. 59. Across Teams and Organizations<br />Acquisition and User Communities<br />Inter-Service and Agency<br />Government and Industry<br />51<br />It’s All About Collaboration<br />Photo Credit: US Army<br />
  60. 60. 52<br />Challenges<br />Resistance toChange<br />Security<br />Funding<br />Training<br />DoD Culture<br />Senior Management Support<br />Integrating with Existing Technologies<br />
  61. 61. 53<br />Get Familiar With Web 2.0 Tools<br />https://www.google.com/accounts<br />http://www.google.com/alerts<br />http://www.google.com/reader<br />http://docs.google.com<br />http://www.linkedin.com<br />http://twitter.com<br />Imagine Doing Business DifferentlyUsing These Collaborative Tools<br />*** Don’t use for FOUO business!<br />
  62. 62. Externally<br />Review your website<br />Start a blog<br />Internally<br />Empower your staffs with Web 2.0 tools<br />Change the culture too – Not just an IT issue<br />54<br />Explore New Means to Collaborate<br />Demand Enterprise 2.0 Tools From Your CIOs<br />
  63. 63. Questions?<br />55<br />
  64. 64. Summary<br />Collaboration<br />Innovation<br />Challenge the Bureaucracy<br />56<br />http://www.defenseacquisitionenterprise.com<br />

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