System of web-based technologies that provide rapid and agile collaboration, information sharing, and integration capabilities for the extended enterprise. Web 2.0 or social medial for business. – My focus Defense AcquisitionNew technologies are coming online that allow us to do things we weren’t able to do before things like Collective intelligence – Using technology to bring people together along with their knowledge, opinions, and ideas.
DoD needs to once again harness the power of Internet technologies to develop and field the next generation of defense systems
Enterprise 2.0 is using these collaborative tools within and across organizations.
Competing budgets, programs, and bureaucrats.
DoD has made progress embracing Web 2.0 – Mostly external focused – Recruiting and Public Affairs.
More oversight, More documents, more reviews, more reports, more metrics = more bureaucracyEnterprise 2.0, if implemented properly, gets the right information to the right people, quickly and effectively
How many of you have used a wiki other than Wikipedia?
Studies shows it’s more accurate than Encyclopedia BritannicaHow many have visited the Wikipedia page for their program? How accurate? How clear relative to your other products/docs/briefs?Would you consider updating your program’s Wikipedia page?
Uses MediaWiki, the same software as WikipediaThe DOD fails to connect the dots all the time in Defense Acquisition.CIA and NGA, have developed training programs to provide time to integrate social software tools into analysts' daily work habits. The courses stress immersion in the tools and instructors encourage participants to work on a specific project in Intellipedia. The courses also expose participants to social media technologies on the Internet.State Dept has Diplopedia also using MediaWiki
ACQuipedia managed by John Hickok at DAU. ACQuipediawas created, updated and maintained collaboratively by DAU SMEs within the five business field areas. In the future community members may be invited to participate in the upkeep and currency of articles. User accounts in ACC will have rights to suggest contributions to ACQuipedia articles. Those suggestions require editor review and approval before the contribution is added.DoDTechipedia Launched Oct 08 by USD(AT&L), DDR&E, ASD/NII, and DITCTo promote a collaborative culture, DoDTechipedia also supports blogging, with threads categorized under each of the original Technology Areas. Blogs are intended to be the center for informal information sharing between users. Not only can users share thoughts, but they can also meet others with similar interests developing networks within the community. DoDTechipedia blogs are controlled by blog owners who provide regular postings. While any user can comment on a blog entry, only the blog owner can post an entry. DoDTechipedia is always looking for additional blog owners.
Capture all the program knowledge in a single location and update regularly.
IBM http://www.ibm.com/blogs/zz/en/JNJ http://jnjbtw.com/Sun CEO Jonathan Schwartz http://blogs.sun.com/jonathan/67 Corporate Blogs http://www.debbieweil.com/blog/list-of-67-big-brand-corporate-blogs/
Inform public of latest news, policies, upcoming events. . . Check periodically or subscribe to receive updates
Contributors from across OSD staff (and the Services and Agencies). You all are testifying on the Hill, speaking at conferences like this one, but how well are you communicating to the full acquisition community?
Maintain a chronological diary of major program events. Keep the entire community informed, facilitate discussion, and provide searchable historical records for easy reference.
Keith Teare is a Silicon Valley tech CEO who started or co-founded many startups, two of which achieved billion dollar valuations, EasyNet, one of Europe’s first ISPs founded in the UK in 1994 and RealNames founded in Palo Alto in 1998 to create a multi-lingual naming system for Domain Name Servers (DNS).
There’s also Yammer, a microblog for a company or organization – Hosted on Yammer’s secure site, not your company’s servers.
Bill Gates joined Twitter a few months ago and has over 650,000 followersIn May 2009, NASA Astronaut Mike Massimino used Twitter to send updates, the first time Twitter was used by anastronautin space
You can follow established lists like @PeteModi/DoD to view dozens of Twitter users posts with a single click
Any interested stakeholder in the acquisition or DoD community could follow a program. Online community could see trending topics and learn of latest news fast!
PEOs demanding their approval before reports are sent up the chain need to rethink status reporting. Gen Cartwright, VCJCS is an active blogger and demands those with the answers respond directly to his blog and not waste time going through their chain of command
#16 on Alexa rankings for US.LinkedIn: Average age of user is 41 with a household income of $110K. 80% college grads, 6.5% are EVP/SVP/VP, 12 million unique visitors in Jun 09.GovLoop – 23,000 federal and state employees.LinkedIn brings the separation gap from 6° to 2°. Like other social networking sites, LinkedIn allows you to connect with people you know. However, it has one distinct benefit—it also allows you to see the degree of separation between you and others with whom you are not yet connected. This allows you to discover who your connections are connected with, and many times they’re just the people you need to know! LinkedIn is primarily for corporate professionals. Sites like Facebook mainly cater to people looking to have fun, post pictures, take quizzes, etc. After all, the site was created by college kids for enjoyment purposes. Most people do not use Facebook as a business tool, and most members aren’t on there to network or build their brand. However, LinkedIn was created for business professionals. Almost everyone on LinkedIn is a member of the white-collar business world, which not only helps you to reach a large audience, it helps you to reach your target audience. LinkedIn can lead to quality introductions. When you are trying to land a big account or grow your business, sometimes all it takes is an introduction to the right person. LinkedIn addresses this very need. It has a unique tool that allows you to ask people you are connected with to connect you with people they know in a professional way. A quality introduction like this is a great way to get your foot in the door and gives you more credibility than a cold call would. LinkedIn can help you reconnect with alumni and colleagues. LinkedIn has an extensive and comprehensive search engine that will allow you to locate and reconnect with past colleagues and peers. Who knows what company your old roommate from college works for, or what quality connections your long-lost coworker can offer you? These old relationships can be revived with LinkedIn, helping you to network and build your brand. LinkedIn is a professional site. Because it was designed specifically for the business professional, LinkedIn users follow good business manners. Unlike the other social networking sites, you won’t have to weed your way through party pictures and drunken status updates in order to reach your target audience.
Director of National IntelligenceJoint Worldwide Intelligence Communications SystemAnalysts have access to all components of the Intelligence CommunityGreat situational awareness across DoD and IC Agencies
Leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals.
Who Wants to Be A Millionaire?Instead of giving your resident expert a project or issue to work, tap a larger crowd of people
Netflix Prize, is an ongoing open competition for the best collaborative filtering algorithm that predicts user ratings for films, based on previous ratings. The competition is held by Netflix, an online DVD-rental service, and is opened for anyone (with some exceptions). The grand prize of $1,000,000 is reserved for the entry which best shows Netflix's own algorithm for predicting ratings by 10%. Netflix provided a training data set of over 100 million ratings that more than 480,000 users gave to nearly 18,000 movies, which is one of the largest real real-life data sets available for research. The related forum maintained by Netflix has seen lively discussions and contributed a lot to the success of this competition. InnoCentive, started in 2001, crowdsourcesresearch and development for biomedical and pharmaceutical companies, among other companies in other industries. InnoCentive provides connection and relationship management services between "Seekers" and "Solvers." Seekers are the companies searching for solutions to critical challenges. Solvers are the 185,000 registered members of the InnoCentive crowd who volunteer their solutions to the Seekers. Anyone with interest and Internet access can become an InnoCentive Solver. Solvers whose solutions are selected by the Seekers are compensated for their ideas by InnoCentive, which acts as broker of the process.
The ACC describes the broad capabilities the Army will require to apply finite resources to overcome adaptive adversaries in an era of complexity and uncertainty. The concept puts into operational terms Army Chief of Staff Gen. George Casey's vision of balancing the Army to win today's wars while describing how the future Army will fight.McMaster furnished the draft to the Small Wars Journal to generate awareness and encourage dialogue through its discussion board. This is the first time TRADOC has "crowdsourced" a document, and more than 100 comments were posted in response to the draft ACC.Along with this non-traditional method, McMaster has also sought input from Army fellows, joint and international partners, educators and experts in the field, not just from leaders within TRADOC.
Submit ideas and get a DoD response within 30 daysTap expertise outside the normal defense industryFaster than FAR process!Uses Other Transactions Authority (OTA) contracts to minimize admin burden
Modeled after Daren Brabham’s Crowdsourcing Process.We do this with RFIs, but limited.
Overcome traditional silos and operate as a seamless global organization.
Google Reader/Alert – Customize news via RSSLinkedIn – Setup an account, build your networkTwitter – Follow people, organizations, newsGoogle Docs – Develop a document with others
Defense Acquisition Enterprise 2.0 Conference
Defense Acquisition Enterprise 2.0<br />Peter Modigliani<br />Asst Vice President for Program Management<br />Alion Science & Technology<br />email@example.com<br />firstname.lastname@example.org<br />Twitter: @PeteModi<br />
How to Transform The<br />World’s Biggest Bureaucracy <br />With Collaborative Web-Based Tools<br />2<br />Defense Acquisition Enterprise 2.0<br />
3<br />The DoD Acquisition Enterprise Today<br />Acquire Advanced Technology<br />Hundreds of Programs<br />Massive Resources<br />$200B+ Budget, 360,000 Person Workforce<br />Complex Processes<br />Bureaucratic and/or Ill-Defined<br />Outdated Tools<br />Static Websites, 60s Apps, and Emails<br />
4<br />DoD and the Internet<br />ARPANET<br />40 years ago, the DoD (DARPA) invented the Internet (precursor) to share information on defense research<br />
5<br />What is Web 2.0?<br />Wikis<br />Blogs<br />Microblogs<br />SocialNetworks<br />SocialBookmarking<br />Multimedia<br />Crowdsourcing<br />RSS<br />Using Web-based Tools To Foster Collaboration<br />
“If I share information, particularly program issues, <br />people will use it against me.”<br />6<br />Culture of Distrust<br />
Easy to create website<br />Edited by multiple users <br />Easy version management<br />Links to other wikis or sites<br />Wiki<br />Wikis in Plain English Video http://www.commoncraft.com/video-wikis-plain-english<br />12<br />
Huge online encyclopedia <br />13 million articles<br />5th most visited website in US<br />65 million visitors/month<br />Collaboratively written and edited by volunteers around the world<br />Wikipedia<br />13<br />Single best example of how the Internet expands knowledge<br />
The Intelligence Community (IC) onlinesystem for collaborative data sharing<br />Three wikis on JWICS, SIPRNet, and Intelink-U.<br />Used by the 16 IC agencies and DoD since 2005<br />Intellipedia<br />ODNI say Intellipedia will change the IC culture, widely blamed for failing to "connect the dots" before 9/11.<br />14<br />https://www.intelink.gov/wiki<br />
Provides an online diary of posts <br />200+ million blogs, 1 million daily posts <br />Individuals, companies, news, politics, sports, etc<br />Integrate text, photos, videos, links to other sites<br />Comment section for readers – Two way discussion<br />19<br />Blogs<br />Corporations embraced blogs to streamline product development and collaborate with customers <br />http://fastlane.gmblogs.com<br />
Federal Government Blogs<br />20<br />White House<br />State Dept.<br />http://blogs.state.gov<br />http://www.whitehouse.gov/blog<br />GSA’s CIO<br />DHS<br />http://www.dhs.gov/journal/theblog<br />http://innovation.gsa.gov<br />
How About A Defense Acquisition Blog?<br />SECDEF Testified to Congress today on President’s Afghanistan strategy - We need to rapidly field capabilities to support the new surge – Sec Gates stressed to me the troops are at war, the building is not. We must change that mindset in AT&L! <br />5 Comments<br />I told Lockheed Martin’s CEO Robert Stevens they will be responsible for the F-35 cost overruns<br />Related Blogs<br />Air Force SAE<br />Army SAE<br />Navy SAE<br />DoD Live<br />Hot Topics<br />KC-X Tanker<br />IMPROVE Act 2010<br />JSF<br />QDR<br />Afghanistan<br />WSARA<br />Systems Engineering<br />Congress<br />I testified to SAC-D today on the FY11 Appropriations Bill See the video and transcript. Focus on costs and speed.<br />XYZ program developed a great contract strategy for their multiple award ID/IQ development contract – competition, agile, and metrics – A model for other programs.<br />24<br />3 Comments<br />
Share strategy, vision, and priorities<br />Reach a wider audience<br />Foster collaboration<br />Keep your community informed and engaged<br />Recognize successful people and programs<br />Share great briefings, news, videos, docs, etc<br />Why DoD Leaders Should Blog<br />Finally shed the bureaucrat label!<br />25<br />
Program Blog – Online Community<br />PM: Briefed OSD Staffs on initial acquisition strategyfor Block 50 – Well received with some great feedback. Tracking for MS B in October. <br />4 Comments<br />Test Lead: Flight Test issues have been resolved – New patch installed and test flights resume Monday<br />Global Hawk<br />Related Blogs<br />Predator<br />Reaper<br />UAS Task Force<br />Hot Topics<br />Block 40<br />Test<br />WAAS<br />RTIP<br />3 Comments<br />PEM: I briefed SAC-D Staffer on Wednesday on status of Block 40 and Flight Tests – Successful meeting.<br />5 Comments<br />PEM: HASC Cut $100M in FY11 – Submitting appeal<br />PM: We welcome the new Deputy Program Manager, Lt Col Jim Stone joining us from the Reaper PMO.<br />This is NOT actual program data<br />26<br />
“Content owners are beginning to understand that the value of their data is much greater if its distributed outside of their environment than if it’s locked up inside a single environment”<br /> - Keith TeareSilicon Valley CEO<br />27<br />
Program managers post regular updates for external communication across the community<br />Portfolio managers “follow” all their programs and news outlets to get a current, tailored digest <br />A DoD Microblog Would Enable Portfolio Management<br />JSF: Developing plan to add flight test assets and s/w engineers <br />Congress passed a 2nd CR - Cont Resolution thru 18 Dec<br />XYZ Program: Test issues driving 3 month delay and $10M bill<br />Air Force FM: Seeking to find sources for $2B OSD Bill<br />ABC Program: AT&L approved MS B – Contract Award in Jul<br />Brig Gen Tom Smith Announced as new PEO C2 see his bio here<br />Liberty: Fielded aircraft this week after only 8 month development!<br />33<br />
Emaildays /weeks<br />Monthly/Quarterly Reports take weeks to compile and have stale info when leadership finally read<br />PM posts on a microblog<br />Unfiltered summaries<br />Immediate dissemination <br />Diverse array of inputs<br />Rapid feedback<br />Sharing Program Status/Issues<br />34<br />Today<br />Tomorrow?<br />PM<br />
“When I post a question on my blog, I expect the person with the answer to post back. I do not expect the person with the answer to run it through you, your OIC, the branch chief, the exec, the Division Chief and then get the garbled answer back before he or she posts it for me.”<br />35<br />Gen James Cartwright, VCJCS, Blogger<br />
Professional network<br />55 Million Users, 200 countries<br />Execs in all Fortune 500 companies <br />Build your network<br />140 connections leads to<br />24,000 two degrees away<br />2 million three degrees away<br />Build Profile<br />Add Connections<br />Reconnect with alumni<br />Join Groups<br />People you may know<br />Professional discussions<br />Collaborate on projects<br />Find SMEs and Events<br />Job Opportunities<br />37<br />LinkedIn<br />http://www.linkedin.com<br />
Collaborative workspace for all Intel Community analysts<br />Provides unprecedented access to interagency databases<br />DIA went live on JWICS Sept 08, now >15,000 users<br />One of Time Magazine’s 50 Best Inventions of 2008<br />38<br />A-Space<br />Iranian Elections<br />Afghanistan<br />Somali Pirates<br />http://en.wikipedia.org/wiki/A-Space<br />
Allow users to create groups<br />Facilitate professional discussions online<br />Foster Joint collaboration<br />Share briefings, documents, and training<br />Job identification and matching<br />Find experts and pose questions to the community<br />Establish an Acquisition Social Network<br />39<br />Program X<br />Pentagon Staff<br />C4ISR<br />Cost Estimators<br />MDAP PMs<br />IT Acquisition<br />
Culture Change<br />Transition from a rigid command and control hierarchy to a more collaborative structure<br />40<br />Effectively Use the 360,000 Person Workforce<br />
42<br />Don’t Phone a Friend, Ask The Audience!<br />Phone a Friend = 65% accurate<br />Ask the Audience = 91% accurate<br />
Outsourcing a job to an open call online to an undefined, generally large group of people<br />The crowd also helps to vet the solutions<br />Crowdsourcing<br />43<br />
Problems can be explored cheaper and quicker<br />Tap a broader talent pool than your organization<br />Gain first-hand insight on customers' desires<br />Crowdsourcing Benefits<br />44<br />The community feels an earned sense of ownership through contribution and collaboration<br />
TRADOC’s BGen H.R. McMaster published the 2009 Army Capstone Concept online for public preview and feedback<br />Outlines the Army plans for future armed conflict<br />Army Capstone Concept <br />45<br />Video: http://www.vimeo.com/7066453<br />Bulletin Board: http://council.smallwarsjournal.com/showthread.php?t=8486<br />
46<br />Defense Solutions.gov<br />DoD Portal for innovative companies, entrepreneurs, and research organizations to offer potential solutions <br />Current Theme: Non-Lethal Weapons to Stop A Vehicle<br />
Reduced bureaucracy<br />Unlock innovation quickly<br />Capture and share knowledge effectively<br />Find and access experts<br />Harness talent of your workforce<br />50<br />Enterprise 2.0 Benefits<br />
Across Teams and Organizations<br />Acquisition and User Communities<br />Inter-Service and Agency<br />Government and Industry<br />51<br />It’s All About Collaboration<br />Photo Credit: US Army<br />
53<br />Get Familiar With Web 2.0 Tools<br />https://www.google.com/accounts<br />http://www.google.com/alerts<br />http://www.google.com/reader<br />http://docs.google.com<br />http://www.linkedin.com<br />http://twitter.com<br />Imagine Doing Business DifferentlyUsing These Collaborative Tools<br />*** Don’t use for FOUO business!<br />
Externally<br />Review your website<br />Start a blog<br />Internally<br />Empower your staffs with Web 2.0 tools<br />Change the culture too – Not just an IT issue<br />54<br />Explore New Means to Collaborate<br />Demand Enterprise 2.0 Tools From Your CIOs<br />