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Persona-fication or: Falling in Love with a Bot

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Modern Hombre's own Kyle Bunch's SXSW presentation, aka #BOTLOVE.

Published in: Technology
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Persona-fication or: Falling in Love with a Bot

  1. 1. #BOTLOVE Presented by Kyle Bunch
  2. 2. Can someone becomefriends, or even fall in lovewith a bot?
  3. 3. A Quick Glossary of Loaded Terms• BOTS: Robots, programs, any piece of technology that is programmed to react/respond to specific stimuli or triggers.• FRIENDS: Someone with whom you share a personal, emotional connection.
  4. 4. Bots have been many things...
  5. 5. Housekeepers
  6. 6. Personal Assistants
  7. 7. Navigators
  8. 8. Designated Drivers
  9. 9. Explorers
  10. 10. Translators
  11. 11. Warriors
  12. 12. Servants
  13. 13. Sanitation Workers
  14. 14. Creepy Robin Williamslook-alikes
  15. 15. Sometimes it’s indistinguishable...
  16. 16. It looks like us...
  17. 17. It acts like us...
  18. 18. It’s a member of the family.
  19. 19. It loves us...
  20. 20. Or it tries to...
  21. 21. Or pretends to.
  22. 22. And sometimesit hates us...
  23. 23. Really hates us...
  24. 24. Or it’s just here to kill us...
  25. 25. Or protect us from itself.
  26. 26. Reality Check
  27. 27. We don’t have robots thatlook just like us...
  28. 28. But we’re getting there.
  29. 29. We do haveHousekeepers
  30. 30. Surgeons
  31. 31. Therapists
  32. 32. Entertainers
  33. 33. Self-driving Cars
  34. 34. Soldiers
  35. 35. Ping-pong Champions
  36. 36. Pilots
  37. 37. Mass Marketers
  38. 38. ASIMO
  39. 39. (Not to be confused with AWESOM-O)
  40. 40. Soccer Players
  41. 41. And of course...
  42. 42. Jeopardy Winners
  43. 43. But we’re still ages awayfrom making an emotionalconnection with bots.Right?
  44. 44. Tell that to the kidswho loved thisTamagotchi.
  45. 45. Or these Furbies.
  46. 46. Or the AIBO.
  47. 47. They may miss the mark sometimes...
  48. 48. ...but increasingly, theconnection is being made.
  49. 49. “Ok, you can connect with abot like you would a pet.But humans are different.”
  50. 50. Which is true.
  51. 51. Humans have their attention divided.
  52. 52. The average knowledge workerswitches tasks every 3 minutes.
  53. 53. They get angry.
  54. 54. They get sad.
  55. 55. They forget your birthday.
  56. 56. But hey, we live in the cloud now.
  57. 57. Connection looks less like this...
  58. 58. FACEBOOK And more like this.
  59. 59. Data will be assimilated.
  60. 60. HIS RECRUITMENT TACTICS HAVEOur public personas are ubiquitous. BEEN...LET’S JUST SAY, SUCCESSFUL.
  61. 61. But you can still bewhoever you want.
  62. 62. Warrior
  63. 63. Farmer
  64. 64. Future Mayor
  65. 65. Bitchin’ Warlock
  66. 66. The Desired Outcome:Enabling Human ConnectionCrreating Smarter Bots
  67. 67. The Unintended Consequence(s):Humans Constantly Distracted and/orPretending to Be Somebody Else
  68. 68. The Result:Making Friends with BotsLooks Pretty Good
  69. 69. Final Thought
  70. 70. Perhaps this is less about lovingbots or technology...
  71. 71. And more about becoming it.
  72. 72. Hardwiring our connection.
  73. 73. This could be ourSputnik moment.
  74. 74. Or not.
  75. 75. Thank you.Blog: thedailybunch.comTwitter: @bunchEmail: kyle@kylebunch.com

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