SERVICE WITH CHARACTER TO CREAT CUSTOMER VALUE
IN INDONESIA PHARMACEUTICAL INDUSTRY PART 1
Moch
THE CREDIT SUISSE EMERGING CONSUMER
SURVEY 2013
Credit Suisse Emerging Consumer Survey 2013, IMF, EIU, UN
2014 GLOBAL HEALTH CARE SECTOR OUTLOOK
www.deloitte.com/2014healthcareoutlook
INDUSTRY BACKGROUND
• Health care industry accounts for 15% of GNP
 Aspopulations in the Western world age, this is propo...
ASIA IS THE NEW CENTER OF GRAVITY FOR
MULTINATIONAL COMPANIES
• Asia is no longer just a booming sales
market or low-cost ...
An Elderman White Paper : The State of Healthcare in South East Asia
SOUTHEAST ASIA: HEALTHCARE AND
HOSPITALS
http://www.ihe-online.com/feature-articles/southeast-asia-healthcare-and-hospital...
FEW MEGA TRENDS WE CAN
EXPECT TO TRANSFORM THE INDUSTRY OVER
THE NEXT FIVE TO SEVEN YEARS
Diagnostics and prediction usurp...
TOP 4 HEALTHCARE PREDICTIONS FOR 2014 - ASIA
Frugal Innovation is the Way
Forward, High Tech Does Not
Mean High Cost
Aggre...
TOP ISSUES AND TRENDS
Aging population and chronic diseases
• Current growth rate of the older population, at 1.9 percent,...
WINNING COMPANIES IN THIS NEW MARKET
WILL MARRY THE YIN AND YANG
Winning the battle for consumer healthcare : Science vs t...
FOUR DEFINING ELEMENTS OF THE
NEXT GENERATION PATIENT
Appetite for personalized
information and real-time feedback
Active ...
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Service with character to creat customer value in indonesia pharmaceutical industry part 1

  1. 1. SERVICE WITH CHARACTER TO CREAT CUSTOMER VALUE IN INDONESIA PHARMACEUTICAL INDUSTRY PART 1 Moch
  2. 2. THE CREDIT SUISSE EMERGING CONSUMER SURVEY 2013 Credit Suisse Emerging Consumer Survey 2013, IMF, EIU, UN
  3. 3. 2014 GLOBAL HEALTH CARE SECTOR OUTLOOK www.deloitte.com/2014healthcareoutlook
  4. 4. INDUSTRY BACKGROUND • Health care industry accounts for 15% of GNP  Aspopulations in the Western world age, this is proportion is likely to grow  Medicare drug benefit is expected to cost ~ $ 500 billion over the next 10 years  Prescription drugs account for 10% of all health care spending  The World Health Organization states that health expenditure per capita in ASEAN is around 4 percent of GDP • Huge marketing expenditure – this industry is the highest spender on  Sales force (~ $ 10 billion)  Media advertising (~ $ 5 billion)  Promotions (~ $ 11.5 billion)  Marketing spend is 2.5 timesspend on R&D spend for the top 9 pharma firms PlenarySession, Choice Symposium, EstesPark,Colorado June 8, 2004 Stephen Lock , The Economist March 17 2014
  5. 5. ASIA IS THE NEW CENTER OF GRAVITY FOR MULTINATIONAL COMPANIES • Asia is no longer just a booming sales market or low-cost manufacturing center. It's the place where many business units are now headquartered. • Shifting business leaders – In 2011, Philips moved its global HQ for domestic appliances from Amsterdam to Shanghai, and Rolls-Royce shifted its global marine business HQ from London to Singapore. – Also in 2011, Bayer relocated its general medicine business unit to China. – GE moved its x-ray equipment HQ from Wisconsin to Beijing in 2011 and its global marine business HQ to Korea in 2013. – P&G moved its global beauty care business unit from Ohio to Singapore in 2012. http://csi.mckinsey.com/Home/Knowledge_by_region/Asia/Asia_center_of_gravity.aspx
  6. 6. An Elderman White Paper : The State of Healthcare in South East Asia
  7. 7. SOUTHEAST ASIA: HEALTHCARE AND HOSPITALS http://www.ihe-online.com/feature-articles/southeast-asia-healthcare-and-hospitals/index.html
  8. 8. FEW MEGA TRENDS WE CAN EXPECT TO TRANSFORM THE INDUSTRY OVER THE NEXT FIVE TO SEVEN YEARS Diagnostics and prediction usurp primary dollars from therapeutics: Services become paramount rather than product per se Convergence of the food, retail and healthcare industry Mega consolidation along the supply and delivery chain: Hospitals can learn from the Wal-Mart's of the world as healthcare becomes consumerized The consumer as the eventual CEO in a world where healthcare is anywhere, any time ttp://www.forbes.com/sites/reenitadas/2014/02/19/the-re-imagination-of-health-care
  9. 9. TOP 4 HEALTHCARE PREDICTIONS FOR 2014 - ASIA Frugal Innovation is the Way Forward, High Tech Does Not Mean High Cost Aggressive Cost Cutting of Pharmaceutical Drugs and Transparency in Pricing Strong Movement Toward Value Chain Consolidation to Increase Efficiency High Penetration of Mobile Technology is Enabling Transition of Care to the Home http://www.forbes.com/sites/reenitadas/2014/01/31/top-4-healthcare-predictions-for-2014-for-asia
  10. 10. TOP ISSUES AND TRENDS Aging population and chronic diseases • Current growth rate of the older population, at 1.9 percent, is significantly higher than that of the total population at 1.2 percent. • Chronic diseases are, by far, the leading cause of mortality in the world, representing 63 percent of all deaths Cost and quality • United States spends $8,508 per person on health care, nearly $3,000 more per person than Norway, the second-highest spender. • 23 percent of U.S. adults and 13 percent of adults in France either had serious problems paying medical bills or were unable to pay them • 1.7 million patients develop infections while in the hospital, and 99,000 die as a result in the U.S Access to care • More than one billion people worldwide lack access to a health care system • There will be a shortage of 230,000 physicians across Europe in the near future • The number of caregivers in 36 countries in Africa is inadequate to deliver even the most basic immunization and maternal health services • Uneven distribution of caregivers is also a problem. Developed countries increasing, but emerging markets struggling to keep up Technology • Advances in health technologies and data analytics can help facilitate new diagnostic and treatment options but need to contain these new expenditures by restructuring care delivery models and promoting more efficient use of resources • Adoption of new digital health information technologies (HIT) is driving change in the way physicians, payers, patients and other sector stakeholders interact •Electronic medical records (EMRs) •Telemedicine •Mobile health (mHealth) applications •Electronic medical prescriptions • Need to focus on security, privacy and patient safety in addressing new technology. www.deloitte.com/2014healthcareoutlook
  11. 11. WINNING COMPANIES IN THIS NEW MARKET WILL MARRY THE YIN AND YANG Winning the battle for consumer healthcare : Science vs the marketers | AT Kearney market research and analysis
  12. 12. FOUR DEFINING ELEMENTS OF THE NEXT GENERATION PATIENT Appetite for personalized information and real-time feedback Active participation in care and treatment Focus on convenience and on- demand services for busy lives Value-hunting through comparison shopping PwC Health Research Institute | Customer experience in the pharmaceutical sector: Getting closer to the patient | November 2013

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