How to make effective presentation Overview My name is Kurniawan and I had experience in pharmaceutical industry more than 14 years What this session is about Presentation software (PowerPoint) is one of the few tools that requires professionals to think visually. But unlike verbal skills, effective visual presentation is not easy, natural or actively taught in schools or business training programs. This training session will teach you the new rules of presentations that are changing the way smart businesspeople and educators use PowerPoint. Objective Our objective today is for you to learn and be able to apply three new rules of presentations, creating slides that tap into visual, right-brained design skills in order to create more engaging, memorable presentations. Importance This training session will help your career. By learning the new rules of presentations you can become a more effective trainer, set yourself apart from the crowd, leading to greater demand for your services, getting paid more for what you do, and exercising greater influence in your workplace. You will not automatically become a brilliant designer, but your work will look more professional, organized, unified, and interesting. And you will feel empowered. How the training will unfold First, I have some questions to find out what you already know about using Powerpoint. Then I’m going to give you some background on how Powerpoint has traditionally been used, and the shift in thinking that has occurred in recent years. I will present three new rules of presentations, including examples and some tools and resources you can use to further your knowledge. Please ask questions along the way if you have them.
AVOIDER : An Avoider does everything possible to escape from having to get in front of an audience. In some cases avoiders may seek careers that do not involve making presentation RESISTER : A resister has fear when asked to speak. This fear may be strong. Resister may not be able to avoid speaking as part of their job, but they never encourage it. When they do speak they do so with great reluctance and considerable pain ACCEPTER : The accepter will give presentations as part of job but doesn’t seek those opportunities. Accepters occasionally give a presentation and feel as though they did a good job. They even find that once in a while they are quite persuasive, and enjoy speaking in front of a group SEEKER : A seeker looks for opportunities to speak. The seeker understands that anxiety can be stimulant which fuels enthusiasm during a presentation. Seekers work at building their professional communication skills and self-confidence by speaking often (see ebook : 1560525266.pdf) Avoider (Penghindar) : M elakukan segala kemungkinan untuk melarikan diri dari keharusan untuk di depan penonton. Dalam beberapa kasus avoiders mungkin mencari karir yang tidak melibatkan membuat presentasi Resister (Penolak) : Seorang takut ketika diminta untuk berbicara. Ketakutan ini mungkin kuat. Resister tidak mungkin dapat menghindari berbicara sebagai bagian dari pekerjaan mereka, tetapi mereka tidak pernah menganjurkannya. Ketika mereka berbicara mereka melakukannya dengan sangat enggan dan rasa sakit yang cukup Penerima: M emberikan presentasi sebagai bagian dari pekerjaan tetapi tidak mencari kesempatan itu. Accepters sesekali memberikan presentasi dan merasa seolah-olah mereka melakukan pekerjaan yang baik. Mereka bahkan menemukan bahwa sekali-sekali mereka cukup persuasif, dan menikmati berbicara di depan kelompok Pencari: M encari kesempatan untuk berbicara. Para pencari memahami bahwa kecemasan dapat menjadi stimulan yang bahan bakar semangat selama presentasi. Pencari bekerja untuk membangun keterampilan komunikasi profesional mereka dan kepercayaan diri dengan berbicara sering
So to get more comfortable and adept at presenting to groups, it can be helpful to start by exploring your own feelings and preconceptions. You can use the space here to write down what you experience when you anticipate and make presentations. You can also write down the feelings about presentations that you’d like to have as a result of learning more about persuasive presentations and the skills involved in making them. How I feel about making presentations: How I want to feel:
Insert as appropriate
Let’s look at presentation anxiety and the beliefs that it arises from. A very common source of anxiety is the belief that audiences are sitting in judgment of us as we speak, silently criticizing what we say and how we say it. (Maybe they’re also criticizing how we look, dress, move… ). It seems like it’s them versus you (see Fig. 1). And if you set out to look for it you can find what seems to be evidence to support this belief. Someone frowns. Another consults his watch, or Blackberry, as you speak. A particularly rude pair in the corner shares a whispered comment and a chuckle. While you stand there wondering, and sweating. You hear every stumble in your voice, every statement you make that isn’t quite what you planned to say, and pray that your part of the presentation will be over soon. Ouch. It doesn’t help, either, that there sometime truly are clients and audiences who enjoy sitting in judgment of others. (Luckily for you and the rest of the world, most clients have much more urgent and closer concerns to be worrying about while you’re making your pitch.) Figure 1
David Maister, a world-renowned expert in the marketing of professional services firms, has interviewed hundreds of their clients to find out what it feels like to be a buyer. Here’s his list of what they’ve told him. How does this compare with your own feelings when you’re the buyer? There’s often a lot at stake, isn’t there, especially if what you’re buying is vital to your success. If clients make a mistake, it will reflect badly on them in their work and careers. They’re often under time pressure, too. And they’re expected to choose well -- even though they may not have a lot of information to base their choice on. So what they’re paying attention to isn’t you as much as their own needs and feelings. And what makes presentations feel good to them is getting these needs and feelings addressed. C emas Insecure Secara pribadi beresiko T idak sabar T erkena / tersangka / sasaran tembak / target Tidak mengetahui / tidak mengikuti jaman / up to date S keptis M encurigakan
Once all the presentations are over, audiences have leaky memories; it’s hard for them to pin down who said what, when, and whether it mattered. They remember, instead, the way the presentation felt to them, largely through the way you looked and sounded. So delivery is even more important than pure content.
Speakers today often speak faster than audiences can take in their thinking. It’s a balancing act: increased rate of speech can communicate enthusiasm, but it can also garble you message and make you seem out of control. You can rarely be too loud for an audience these days, but you can easily be too quiet. Make sure everyone in the room can hear you without straining. Don’t be afraid to be suddenly quiet if it helps establish a mood, but return to normal volume soon after. And practice saying each word distinctly without sounding stuffy. Use pauses liberally. They give you (and your audience) air, physically and mentally, to refresh body and mind. Vary your inflection and pitch to communicate the emotional value of your thinking. Change creates drama and excitement. Don’t trail off as you finish a point or a slide, in a rush to get to the next one. Finish strong. Then move on. Rate (kecepatan) Volume Artikulasi Jeda Infleksi dan variasi Penyelesaikan
Eye contact, too, is vital for ensuring that the signals you’re sending are strong. Your eyes are among the most expressive parts of you. If you need to read a complicated slide, use this “grab-a-line” technique to help your audience see your expressions as much as possible: Without talking, turn to the screen and look carefully at the next line you want to address. Face the audience. Begin speaking about that line until you’ve completed the thought. Pause to see how your audience has reacted. Repeat with the next line. It’s important to complete a full thought while looking at an audience member; otherwise, speakers can look ‘shifty’, as if they can’t bear the gaze of someone for very long. It’s also important to complete a slide with full eye contact before moving on. Learn to love pauses that allow your audience to take in your ideas as you gather your thoughts for the next ones. When you give eye contact, avoid the tendency to favor one side of the room. Think about whether what you’re saying is valuable to just some of the audience, or all. Then you’ll naturally want to give everyone a chance to hear and see it.
Think about your own assumptions and biases about client objections and questions. How does it feel to you? What are the positive feelings? What are the negative feelings? How might the negative feelings affect your ability to bring about the desired client beliefs about you? It can be very useful to look at objections and questions as gifts . Clients typically give you very direct messages about their interests, concerns, and needs when they state them in the form of objections and questions. Rather than having to infer these issues as we usually do, hoping we’ve got it right, they’re right in front of us. That makes it a lot easier for us to create great solutions. And it makes it a much quicker matter to achieve client satisfaction.
For many audiences, question time is the first chance they have to clearly put on the table their own agenda—and to see how well you respond to it. Audiences typically give a lot of weight to what they hear in the Q&A, because it’s the part of the presentation that they have the most participation in.
To find the gifts inside client questions, first make sure you understand what they’re asking. Clients may have difficulty articulating their questions Give them a little time and space. Don’t hesitate to ask them to clarify if it’s confusing; far better that than answering a question they didn’t ask. If you hear an underlying interest behind the question, it can be useful to acknowledge that, and address it as you address the specific question itself. This also may give you a way to answer an interest even if you don’t have the specific solution asked for. Avoid going on an on; give a concise answer and get some feedback. Did it answer the question? Was the interest addressed, need met, concern satisfied, etc? If you’ve in a team, avoid adding on to another team member’s answer, even if you think it was wrong. The client may not think so, or it may not matter. And by rushing in, you undermine the authority of your co-worker (and, by extension, your whole team). If you’re asked a question directly and you believe another team member is better able to answer it, say so. But get his or her attention first— saying his/her name and repeating the question as you ask the client permission to re-direct the question.
parafrase Menyatakan kembali apa yang dikatakan dalam kata-kata Anda sendiri PERTANYAAN Pembicara tantangan untuk berpikir lebih jauh, menjelaskan baik dan pemahaman mereka Ringkaskan Bekerja sama poin utama dari pembicara
It’s revealing that we often speak of “giving a PowerPoint presentation,” as if the PowerPoint slides were an end in themselves rather than a tool to aid communication. Fokus pada presentasi Anda Slide dapat membuat Anda tetap di jalur Mereka menekankan apa yang Anda anggap penting Ingat Anda jual jadi bersiaplah untuk menjual setiap saat, dimana saja Mempersiapkan, mempersiapkan, mempersiapkan, mempersiapkan ...
That makes the task of persuasion much less about performance and speechifying, and much more something you’re already very good at: learning . To be persuasive, you need to become adept at learning what’s on the client’s often-changing mind. It’s like a sailor constantly trying to read the changing wind in order to know where to point the sailboat. Jay Conger, an expert in organizational behavior and persuasion, says, “people must understand persuasion for what it is—not convincing and selling but learning and negotiating. Furthermore, it must be seen as an art form that requires commitment and practice, especially as today’s business contingencies make persuasion more necessary than ever.”
<ul><li>Worried </li></ul><ul><li>Insecure </li></ul><ul><li>Personally at risk </li></ul><ul><li>Impatient </li></ul><ul><li>Exposed </li></ul><ul><li>Uninformed </li></ul><ul><li>Skeptical </li></ul><ul><li>Suspicious </li></ul>Adapted from D. Maister, Managing the Professional Service Firm, 1993 2/05/2012
2/05/2012 Source: Albert Mehrabian, Nonverbal Communication . Chicago; Aldine-Atherton, 1972, p 182. Clients will remember what you more than what you
<ul><li>Understand </li></ul><ul><li>Explore </li></ul><ul><li>Answer once </li></ul><ul><li>Get feedback </li></ul><ul><li>No add-ons </li></ul><ul><li>Call for help </li></ul>2/05/2012
PARAPHRASE Restate what was said in your own words SUMMARIZE Pull together the main points of a speaker QUESTION Challenge speaker to think further, clarifying both your and their understanding 2/05/2012
Go “visual”, use images Get to the point, be brief Use readable size fonts Eliminate the non-essential Think “subtract” not “add” 2/05/2012
Inadequate font size Bad selection of colors No audience benefit Too detailed Too long 2/05/2012
“ persuasion… is not convincing and selling, but learning and negotiating ” — Jay Conger Jay A. Conger, Professor of organizational behavior at USC Marshall School of Business, “The Necessary Art of Persuasion”, Harvard Business Review May-June 1998, p 94. 2/05/2012
<ul><li>It’s not just, “know your audience.” </li></ul>love It’s your audience 2/05/2012