Beat the Post-Launch Blues by Rob Davis (Playniac)

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Rob goes over some of the challenges developers face after you have completed a game.

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Beat the Post-Launch Blues by Rob Davis (Playniac)

  1. 1. Beat the Post-Launch Blues:Your Game is Out, What Now?Rob DavisFounder and Director, PlayniacMochi London, 15th Sept 2012
  2. 2. “Your Game is Out, What Now?
  3. 3. “Your Game is Out, What Now?Too late! You’re stuffed.
  4. 4. Whatsername?The name is important
  5. 5. “Ideas cannot be owned.They belong to whomever understands them.” Sol LeWitt (1928–2007) MASS MoCA show till 2033 http://www.massmoca.org/lewitt/
  6. 6. PlatformsThere’s never been more choice
  7. 7. Technology
  8. 8. Platforms•  Web / games portals (own site, Kongregate,Facebook, NewGrounds, Flash Game License)•  Mobile (iOS App Store / Android Market /Windows 8 Store / BlackBerry App World)•  PC (Mac App Store / Steam / Desura / IndieCity)•  Cloud (OnLive / Gaikai)•  Console (PSN / XBLA / WiiWare)•  Piracy is a platform!
  9. 9. Sales•  Paid (digital or physical)•  Free with ads (‘Lite’)•  Free with in-app payment + ads (‘Freemium’)•  Subscription•  Next…?
  10. 10. AnalyticsKnow your users
  11. 11. Analytics•  Google Analytics•  Mochibot•  Flurry•  TestFlight•  Chartboost•  etc.
  12. 12. Returning   All  Load   Login   Login   Select  M1   Complete   Select  M2   Complete   Select  M3   Complete   Select  M4   Complete   Select  M5   Complete   Select  M6   Complete  game   success   M1   M2   M3   M4   M5   M6  
  13. 13. 36%returning players Google Analytics
  14. 14. 43mins average play time per session Google Analytics
  15. 15. 57%play >10 mins per session 29%play >30 mins per session Google Analytics
  16. 16. 35  30   Hours  25  20  15  10   5   0   1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   Google Analytics
  17. 17. People  1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   Google Analytics
  18. 18. Rob DavisFounder and DirectorPlayniacFOLLOW US!!!@playniacwww.playracingsquirrels.com#RacingSquirrels
  19. 19. Q&AYour questions

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