2010 Flash Games Market Survey

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2010 Flash Games Market Survey

  1. 1. 2010 FLASH GAMES MARKET SURVEY RESULTS FEBRUARY 1, 2011
  2. 2. OVERVIEWABOUT MOCHI MEDIA!   Mochi Media is the world’s largest browser-based games network, with more than 140 million monthly active users and 15,000 games on nearly 40,000 publisher websites.!   Mochi Media’s game development products and services enable developers to track, distribute, and monetize their games across the web!   Mochi Media is headquartered in downtown San Francisco and is a wholly-owned subsidiary of Shanda Games Limited (NASDAQ: GAME)SURVEY PARTNERS!   Adobe!   FlashGameLicense.Com1393 TOTAL SURVEY RESPONSES 2
  3. 3. HIGHLIGHTS !   ANDROID IS THE PLATFORM WITH THE MOST DEVELOPER INTEREST !   FLASH GAMING INDUSTRY GROWING IN POPULARITY INTERNATIONALLY, LEADING TO NEW MARKETS AND TALENT POOLS !   DEVELOPERS ARE MONETIZING THROUGH MULTIPLE CHANNELS !   1 OUT OF 4 DEVELOPERS STILL USE AS2 !   63% OF PUBLISHER SITES GET LESS THAN 200K UNIQUE VISITORS PER MONTHSource: Flash Games Market Survey 7/2010 3
  4. 4. YEAR OVER YEAR HIGHLIGHTS !   ANDROID IS THE “HOT” PLATFORM !   FLASH GAME DEVELOPERS & PUBLISHERS TRANSITIONING FROM PART-TIME TO FULL-TIME !   DEVELOPERS GENERALLY MORE OPEN TO OTHER PLATFORMS !   INCREASE IN PUBLISHERS WORKING IN SMALL TEAMS (UP 24%) !   SPONSORSHIPS HAVE BECOME THE CLEAR #1 REVENUE SOURCE FOR DEVELOPERSSource: Flash Games Market Survey 7/2010 4
  5. 5. DEVELOPER, PUBLISHER, OR DEV-PUB? RESPONDENTS IDENTIFIED AS EITHER A DEVELOPER, PUBLISHER, OR BOTH 4%   21%   Developer  and  Publisher   Developer   Publisher   75%   vs.  2009:  Numbers  are  roughly  the  same,  no  "other"  opCon   in  the  2010  survey  which  had  a  3%  share  last  year-­‐  the   numbers  suggest  that  the  "others”  from  2009  idenCfied  as   "Developer  &  Publisher"  this  year.    Source: Flash Games Market Survey 7/2010 5
  6. 6. DEVELOPER AND PUBLISHER LINES BLURTHERE IS OVERLAP BETWEEN DEVELOPERS AND PUBLISHERS Developer Dev-Pub 75% 21%Source: Flash Games Market Survey 7/2010 6
  7. 7. FLASH GAMES INDUSTRY IS STILL MALE 3%   Females   Males   97%  Source: Flash Games Market Survey 7/2010 7
  8. 8. OVER 75% OF THE INDUSTRY IS UNDER 35 YRS. OLD WHICH AGE GROUP DO YOU FALL INTO? 45%   43%   40%   35%   35%   30%   vs.  2009:  Notable   changes:  2-­‐17  age   25%   range  (-­‐16%),   20%   25-­‐34  age  range   (+14%)   15%   12%   10%   9%   5%   1%   0%   0%   2-­‐17   18-­‐24   25-­‐34   35-­‐44   45-­‐55   55+  Source: Flash Games Market Survey 7/2010 8
  9. 9. TOP COUNTRIES ARE SHIFTING WHAT COUNTRY DO YOU LIVE IN?TOP 10 COUNTRIES (% CHANGE FROM 2009) !   U.S. 19% (-15%) !   U.K. 8% (-6%) !   Russian Federation 6% (+2%) vs.  2009:  Some  movement  here,  as  well  as  new   entrants  into  the  "top  spots".  The  U.S.  is  sCll   !   Canada 5% (-3%) the  top  country  for  the  industry,  but  we  are   seeing  more  parity  and  internaConalizaCon  in   !   Ukraine 4% (+2%) the  Flash  gaming  space.  New  entrants  into  the   top  10  include:  India  and  Poland.   !   India 4% (+3%) !   Brazil 3% (+1%) !   Australia 3% (-1%) !   Indonesia 3% (+1%) Source: Flash Games Market Survey 7/2010 !   Poland 3% (+2%) 9
  10. 10. DEVELOPER RESPONSESDevelopers, including Developers & Publishers 10
  11. 11. DEVELOPERS TRANSITIONING TO FULL-TIME DO YOU CREATE FLASH GAMES FULL-TIME? 40%    No    Yes   60%   vs.  2009:  PosiCve  growth  for  developers   going  from  part-­‐Cme  to  full-­‐Cme  Flash  games   developers  (+10%)  Source: Flash Games Market Survey 7/2010 11
  12. 12. INDUSTRY IS GETTING MORE EXPERIENCED HOW LONG HAVE YOU BEEN CREATING FLASH GAMES? 12%   25%   Devs   Devs  &   Both   Only   Pubs    Less  than  1  year   Less  than  1yr   27%   19%   25%    1-­‐2  years   1-­‐2  yrs   36%   32%   35%   27%    2-­‐5  years   2-­‐5  yrs   26%   32%   27%   5+  yrs   11%   17%   12%    5+  years   35%   vs.  2009:  Decreased  in  the  “Less  than  1  yr.”  category   (-­‐5%),  increases  in  the  1-­‐2  yrs  (+3%)  and  2-­‐5  yrs  (+2%)   categories.    Source: Flash Games Market Survey 7/2010 12
  13. 13. NEARLY 1 OUT OF 4 DEVS STILL USE AS2 FOR FLASH DEVELOPMENT YOU USE  AS3/Flex   Devs   Devs  &   Both   Only   Pubs   AS3/Flex   14%   15%   14%    AS3/Air   AS3/Air   6%   9%   7%   AS3   52%   47%   51%    AS3   AS2   23%   24%   23%   Other   5%   6%   5%    AS2  * FlashDevelop and hAxe lead "Other" category  Other   0%   10%   20%   30%   40%   50%   60%   vs.  2009:  No  data  available.  Source: Flash Games Market Survey 7/2010 13
  14. 14. DEVELOPER PORTFOLIOS ARE GROWING HOW MANY TOTAL PUBLISHED FLASH GAMES HAVE YOU CREATED? Devs   Devs  &   Both   35%   Only   Pubs  1-­‐2  games   34%   19%   31%   30%  3-­‐5  games   29%   25%   28%   25%  6-­‐10   17%   14%   16%  games   20%  11-­‐20   8%   19%   11%  games   15%  21+  games   5%   17%   8%  N/A   7%   7%   7%   10%   5%   vs. 2009: Positive movement 0%   in the 6-10 and 11-20  1-­‐2    3-­‐5    6-­‐10    11-­‐20    21+    N/A     categories, with a cumulative change of +5%. The “N/A- games   games   games   games   games   Never created a Flash game” category decreased (-4%).   Source: Flash Games Market Survey 7/2010 14
  15. 15. GAME PLAYS HOLDING STEADY HOW MANY GAME PLAYS ON AVERAGE DO YOUR GAMES TYPICALLY GET IN THEIR LIFETIME? 35%   Devs   Devs  &   Both   Only   Pubs   30%  0-­‐200k   32%   23%   30%  200k-­‐500k   13%   18%   14%   25%  500k-­‐1M   12%   17%   13%  1M-­‐5M   14%   14%   14%   20%  5M-­‐10M   2%   7%   3%   15%  10M+   3%   5%   3%  N/A   24%   17%   23%   10%   5%   vs. 2009: There is movement 0%   towards more game plays,  0  -­‐    200k  -­‐    500k  -­‐    1M  -­‐    5M  -­‐    10M  +    N/A     with the 0-200k category decreasing (-2%) and the 200k   500k   1M   5M   10M   500k-1M category increasing (+3%).   Source: Flash Games Market Survey 7/2010 15
  16. 16. DEVS CONTINUE TO PREFER WORKING ALONE WHAT SIZE TEAM DO YOU TYPICALLY WORK WITH TO CREATE GAMES? 2%   1%   1%    Myself  (single   Devs   Devs  &   Both   developer)   Only   Pubs   11%   Myself   59%   49%   57%    Indie  CollaboraCons   Indie   29%   28%   29%   collaboraCons   (2-­‐5  member   Small   9%   17%   11%   independent  team)   company    Small  company   Medium   1%   6%   2%   29%   57%   (2-­‐10  member   company   professional  team)   Large   1%   0%   1%   company    Medium  company   (11-­‐50  member   professional  team)   vs. 2009: Very little change- slight increase in small companies (+2%) and Large companies (+1%)  Source: Flash Games Market Survey 7/2010 16
  17. 17. CODING & GAME DESIGN ARE CORE STRENGTHSWHAT ASPECT IN GAME CREATION DO YOU FEEL STRONG IN? SELECT ALL THAT APPLY.  Other   Devs   Devs  &   Both   Only   Pubs    Game  Design   Game  Design   31%   28%   31%    Business  Side   Business  Side   9%   16%   9%   Game  Music   6%   7%   6%    Game  Music   Coding   38%   31%   38%   Game  Art   15%   17%   15%    Coding    Game  Art   0%   10%   20%   30%   40%   vs.  2009:  No  notable   An interesting trend here is that devs and dev-pubs differences.   seem to have an even trade-off between “Coding” and “Business Side”. Source: Flash Games Market Survey 7/2010 17
  18. 18. 75% OF GAMES ARE MADE IN LESS THAN 3 MOS. HOW LONG DOES IT TAKE YOU TO CREATE A FLASH GAME? 60%   Devs   Devs  &   Both   Only   Pubs   Less  than  a   25%   31%   26%   50%   month   1-­‐3  months   54%   50%   49%   40%   4-­‐6  months   14%   16%   15%   7-­‐12  months   2%   2%   2%   30%   12+  months   2%   1%   1%   20%   10%   vs.  2009:  No  notable   differences.   0%    Less  than    1-­‐3    4-­‐6    7-­‐12    12+   a  month   months   months   months   months  Source: Flash Games Market Survey 7/2010 18
  19. 19. INTEREST IN ANDROID IS EXTREMELY HIGH WHAT GAMING PLATFORMS DO YOU DEVELOP ON? 120%   Yes,  I  currently   100%   develop  on  this   80%   pladorm   60%   40%   No,  and  do  not  plan  to   20%   in  next  year   0%   vs.  2009:  Android  has   overtaken  iOS  as  the    No,  but  plan  to  in   “hot”  pladorm,  though   next  year   iOS  conCnues  to  be  an   extremely  aeracCve   pladorm  for  developers.   In  general,  Flash  devs   appear  to  have  a  much   greater  interest  in   Downloadable   expanding  to  other    iOS     Flash   Non-­‐Flash   PC  Games   Console   HTML5   Android   Other  Mobile   pladorms  this  year,  Yes,  I  currently   parCcularly  mobile  develop  on   pladorms.  Much  less  this  pladorm   12% 99% 9% 19% 6% 5% 10% 6% interest  in  Console,  and  No,  and  do   more  current  not  plan  to  in   development  on  next  year   46%   1%   69%   58%   74%   74%   38%   73%   Downloadable  PC  Games.    No,  but  plan  to  in  next  year   42%   1%   22%   24%   20%   21%   51%   20%   19 Source: Flash Games Market Survey 7/2010
  20. 20. SPONSORSHIPS & ADS DRIVE REVENUEHOW DO YOU MAKE MONEY FROM FLASH GAMES? SELECT ALL THAT APPLY Devs   Devs  &   Both    N/A  -­‐  dont  make  money   Only   Pubs   N/A   19%   2%   11%   Sponsorships   53%   16%   36%    Sponsorships   Micro-­‐ 8%   8%   8%   transacCons    Micro-­‐transacCons     Licensing   39%   14%   28%   Custom  Game   26%   11%   19%   Development    Licensing     Ads  on  Site   22%   22%   22%   Ads  in  Game   59%   27%   45%    Custom  game  development     vs.  2009:  A  Notable  difference  here  is    Ads  on  website     that  custom  game  development,   sponsorships,  and  licensing  had  big    Ads  in  game   increases  (cumulaCve  +37%).     0%   10%   20%   30%   40%   50%   Source: Flash Games Market Survey 7/2010 20
  21. 21. MONTHLY INCOME SHOWS POSITIVE GROWTHHOW MUCH MONEY DO YOU MAKE EACH MONTH FROM DEVELOPING GAMES? 60%   Devs   Devs  &   Both   Only   Pubs   $0-­‐$500   50%   40%   48%   50%   $501-­‐$1,000   12%   13%   12%   $1,001-­‐ 19%   22%   20%   40%   $5,000   $5,001-­‐ 3%   5%   3%   $10,000   30%   $10,000-­‐ 1%   4%   2%   $25,000   $25,000+   1%   1%   1%   20%   Do  Not  Wish   20%   14%   19%   To  Disclose   10%   vs.  2009:  The  $1,001-­‐$5,000   0%   category  increased  by  8%,  while    $0  to    $501  -­‐    $1,001  -­‐    $5,001  -­‐    $10,000  -­‐    $25,000    N/A  -­‐  Do   the  $0-­‐$500  category  decreased   $500  USD   1,000   $5,000   $10,000   $25,000   and  up   not  wish   by  6%  overall.   per   USD  per   USD  per   USD  per   USD  per   per   to   month   month   month   month   month   month   disclose   Source: Flash Games Market Survey 7/2010 21
  22. 22. SPONSORSHIP REVENUES HOLDING STEADYDO YOU MAKE MONEY BY SELLING YOUR GAME TO SPONSORS? IF SO, WHAT IS YOUR AVERAGE PRICE?PRICE PER SPONSORSHIP DEAL !   Devs: avg. $1,550 based on 280 responses !   Dev-pubs avg. $2,238.25 based on 68 responsesTOP 5 AMOUNTS: !   $2,000 vs.  2009:  The  dev  average   !   $1,000 decreased  (-­‐$400),  dev-­‐ pubs  are  almost  idenCcal   !   $1,500 (+$9).   !   $3,000 !   $500 Source: Flash Games Market Survey 7/2010 22
  23. 23. LICENSE AGREEMENTS VARY, MOST UNDER $500 DO YOU MAKE MONEY BY SELLING LICENSES? IF SO, WHAT IS YOUR AVERAGE PRICE?PRICE PER LICENSE AGREEMENT !   Devs: avg. $542 based on 203 responses !   Dev-pubs: avg. $1,183 based on 70 responsesTOP 5 AMOUNTS: !   $500 vs.  2009:  Average   license  price  for  devs   !   $200 decreased  (-­‐$277),  but   it  has  increased  for  dev-­‐ !   $100 pubs  (+$257).     !   $300 !   $400 Source: Flash Games Market Survey 7/2010 23
  24. 24. TOP 3 REVENUE SOURCESWHAT ARE YOUR TOP 3 WAYS OF MAKING MONEY FROM GAME DEVELOPMENT, RANKED BY50%   REVENUE EACH MONTH?40%  30%  20%  10%   #1  Revenue  Source   0%   #2  Revenue  Source   #3  Revenue  Source   Ads  on   Custom  game   Micro-­‐ vs.  2009:  Sponsorships  are   Ads  in  game website development Licensing transacGons Sponsorships now  the  clear  #1  revenue   #1  Revenue   source  for  developers  (#2   Source   21%   5%   20%   6%   2%   46%   last  year).  Ads  in  game  are   #2  Revenue   now  #2,  Ced  with   Source   32%   12%   6%   32%   3%   15%   licensing.     #3  Revenue   Source   43%   14%   7%   24%   2%   10%   24 Source: Flash Games Market Survey 7/2010
  25. 25. DEVS TURN TO GOOGLE, FORUMS & BLOGS FOR INFO WHERE DO YOU GO WHEN YOU NEED TO GET INFORMATION ON FLASH GAME DEVELOPMENT? (CHOOSE ALL THAT APPLY) Devs   Devs  &   Both   Only   Pubs   Other   Other   2%   2%   2%   YouTube   3%   5%   3%    YouTube   Online   6%   7%   6%   PublicaCons    Online  PublicaCons   “Google  It”   26%   25%   26%   Portal  Sites   7%   8%   7%    "Google  It"   Adobe   11%   12%   11%    Portal  Sites   Blogs   19%   20%   20%   Forums   25%   23%   24%    Adobe    Blogs   vs.  2009:  Cannot  compare-­‐   phrasing  of  quesCon  and    Forums   opCons  have  changed.   0%   5%   10%   15%   20%   25%   30%   25 Source: Flash Games Market Survey 7/2010
  26. 26. PUBLISHER RESPONSESPublishers, including Developers & Publishers 26
  27. 27. MORE PUBLISHERS CREATE SITES FULL-TIMEDO YOU CREATE FLASH GAME WEBSITES FULL-TIME? Pubs  Only   Devs  &  Pubs   Both   Yes   55%   46%   48%   No   45%   54%   52%   48%    Yes   52%    No   vs.  2009:    Notable  increase  in   the  %  of  people  creaCng  sites   full-­‐Cme  (+19%).  Source: Flash Games Market Survey 7/2010 27
  28. 28. PUBLISHERS ARE MATURING HOW LONG HAVE YOU BEEN CREATING FLASH GAME WEBSITES? Pubs  Only   Devs  &  Pubs   Both   14%  Less  than  1   23%   40%   37%  year  1-­‐2  years   40%   26%   29%   37%    Less  than  1  year  2-­‐5  years   20%   21%   21%    1-­‐2  years  5+  years   18%   13%   14%   21%    2-­‐5  years    5+  years   vs.  2009:    Notable  increase  in  Pubs   Only  demo  for  “5+  years”  category,   but  small  sample  size  so  could  be   29%   explained  by  gelng  different  pubs  to   respond  to  the  survey  in  2010.   Source: Flash Games Market Survey 7/2010 28
  29. 29. DEV-PUBS GETTING MORE PROLIFIC HOW MANY FLASH GAMING WEBSITES DO YOU OWN?80%   Pubs   Devs  &   Both   Only   Pubs  70%   1-­‐2  sites   70%   73%   72%   3-­‐5  sites   15%   13%   13%  60%   6-­‐10  sites   5%   2%   3%  50%   11-­‐20  sites   8%   1%   3%   21+  sites   0%   3%   3%  40%   N/A   3%   7%   6%  30%  20%   vs.  2009:  Publishers  own  more   sites  than  a  year  ago.  The  1-­‐2  sites  10%   category  decreased  (-­‐20%),  and  all   other  categories  increased.  The   0%   3-­‐5  category  is  most  notable,    1-­‐2  sites    3-­‐5  sites    6-­‐10    11-­‐20    21+    N/A     increasing  +  9%.  AddiConally,  Dev-­‐ pubs  are  gelng  much  more   sites   sites   sites   prolific  (in  2009  100%  owned  1-­‐2   sites).  Source: Flash Games Market Survey 7/2010 29
  30. 30. FEW SITES ARE OPTIMIZED FOR MOBILE DEVICES ARE YOUR SITES OPTIMIZED FOR MOBILE? 13%   Pubs  Only   Devs  &  Pubs   Both  Yes   28%   9%   13%    Yes  No   73%   91%   87%    No  vs.  2009:  No  data  available.   87%   Source: Flash Games Market Survey 7/2010 30
  31. 31. MONTHLY UNIQUE VISITORS = LONG TAIL HOW MANY UNIQUE VISITORS VISIT YOUR SITE(S) EACH MONTH?  Other   Pubs   Devs  &   Both   Only   Pubs    N/A  -­‐  Im  not  sure  or  prefer   N/A   5%   12%   11%   not  to  disclose   10M+   2%   1%   1%    10  million  or  more     5M-­‐10M   2%   1%   2%   1M-­‐5M   5%   5%   5%    5  million  to  10  million     500k-­‐1M   12%   5%   6%   200k-­‐500k   24%   8%   12%    1  million  -­‐  5  million     0-­‐200k   46%   67%   63%    500k  -­‐  1  million      200k  -­‐  500k     vs.  2009:  Very  similar   numbers,  with  the  vast    0  to  200k     majority  of  sites  not   breaking  the  200k   monthly  uniques  mark.   0%   10%  20%  30%  40%  50%  60%  70%  Source: Flash Games Market Survey 7/2010 31
  32. 32. SOME PUBS ARE STARTING TO WORK IN TEAMS DO YOU MANAGE YOUR WEBSITE BY YOURSELF, OR WITH A TEAM? Pubs   Devs  &   Both   1%   2%   Only   Pubs   Myself   65%   67%   65%    Myself     5%   Small  team   33%   27%   28%   Medium  team   3%   5%   5%    Small  team  (2-­‐5)   Large  team   3%   1%   1%   28%    Medium  team   (6-­‐50)   vs.  2009:  Notable  increase  in  the   65%    Large  team  (50+)   “Small  team”  category  (+24%),   and  a  small  increase  in  “Medium   team”  (+4%)    Other    Source: Flash Games Market Survey 7/2010 32
  33. 33. ADS LEAD REVENUE STREAMS, VIRTUAL GOODS RISINGHOW DO YOU MAKE MONEY FROM YOUR FLASH GAMING WEBSITE? SELECT ALL THAT APPLY Pubs   Devs  &   Both   Only   Pubs    N/A   Ads  on   66%   70%   69%   website   Downloadable   20%   9%   11%   games   Physical  goods     Virtual  goods   7%   8%   8%   Physical  goods   2%   5%   4%   Virtual  goods   N/A   4%   8%   7%   vs.  2009:    Publishers  are    Downloadable  games   sCll  very  reliant  on   website  ads,  but  are   diversifying  into    Ads  on  website   downloadable  games  and   virtual  goods.   0%   20%   40%   60%   80%  Source: Flash Games Market Survey 7/2010 33
  34. 34. 60% OF PUBLISHERS MAKE LESS THAN $500/MO. HOW MUCH MONEY DO YOU MAKE EACH MONTH FROM YOUR GAMING WEBSITES? Pubs   Devs  &   Both    N/A     Only   Pubs   $0-­‐$500   51%   62%   60%   $501-­‐$1,000   5%   7%   7%    $25,000  +   $1,001-­‐$5,000   7%   8%   8%    $10,000  -­‐  $25,000  USD   $5,001-­‐ 5%   4%   4%   $10,000   $10,000-­‐ 5%   1%   3%    $5,001  -­‐  $10,000  USD   $25,000   $25,000+   5%   1%   2%    $1,001  -­‐  $5,000  USD   N/A   17%   16%   16%    $501  -­‐  1,000  USD     vs.  2009:  Only  notable   change:  the  $0-­‐$500    $0  to  $500  USD   category  decreased  (-­‐7%).     0%   10%   20%   30%   40%   50%   60%   70%  Source: Flash Games Market Survey 7/2010 34
  35. 35. ADS & DOWNLOADABLE GAMES DRIVING REVENUE WHAT ARE YOUR TOP 3 WAYS OF MAKING MONEY FROM GAME DEVELOPMENT?90%  80%  70%   #1  Revenue  Source  60%   #2  Revenue  Source  50%  40%   #3  Revenue  Source  30%   Ads  on   Downloadable   Virtual   Physical  20%   Column1   website   games   goods   goods   N/A   #1  Revenue  10%   Source   84% 3% 4% 1% 8% 0%   #2  Revenue   Source   10% 33% 18% 6% 33% #3  Revenue   Source   5% 5% 14% 12% 64% vs  2009:  Virtual  goods  have  overtaken   physical  goods  as  a  revenue  source  for   publishers.  Source: Flash Games Market Survey 7/2010 35
  36. 36. PAID ADS AND BANNERS DRIVE TRAFFICHOW DO YOU GET TRAFFIC TO YOUR WEBSITE? SELECT ALL THAT APPLY. Pubs   Devs  &   Both   Only   Pubs   Paid  ads   37%   17%   21%   (Google,   Adwords)   Banner  traffic   18%   11%   13%   9%    Paid  adverCsements     Link  exchange   29%   19%   21%   21%   Create  your   6%   43%   37%    Banner  Traffic   own  games   Exchange  Network   Sponsor  games   10%   9%   9%    Link  Exchange     37%   13%   vs.  2009:  Publishers  are    Create  your  own   less  reliant  on  creaCng   games   their  own  games  to  drive    Sponsor  games   21%   traffic.    Source: Flash Games Market Survey 7/2010 36
  37. 37. ONLY 1 IN 4 PUBLISHERS SPONSOR GAMESDO YOU USE SPONSORSHIPS? IF SO, WHAT WOULD YOU ESTIMATE IS THE AVERAGE AMOUNT THAT YOU PAY TO SPONSOR A GAME? HOW MANY PER MONTH? 24%   !   Pubs: avg. #: 6, but most common is 2-3 based on Yes   11 responses No   76%   !   Dev-pubs avg. #: .77/mo., but most common is 1/ mo. based on 24 responses HOW MUCH DO YOU PAY? vs.  2009:  Number  of   !   Pubs: avg. price is $1,500, based on 9 responses games  sponsored  is  lower   (avg.  in  2009  was  10.9),   !   Dev-pubs: avg. price is $1,100, based on 15 but  price  is  higher  (from   responses $1,395  for  pubs  and  $393   for  dev-­‐pubs).  Source: Flash Games Market Survey 7/2010 37
  38. 38. FEW PUBLISHERS LICENSE GAMES DO YOU LICENSE AD-FREE OR LOGO-FREE VERSIONS OF GAMES FOR YOUR SITE? IF SO, WHAT IS AN AVERAGE AMOUNT THAT YOU PAY FOR EACH LICENSE? HOW MUCH DO YOU PAY? 8%   !   Pubs: avg. price is $258, based on 9 responses Yes   !  Dev-pubs: avg. price is $386, based on 15 responses No   Pubs  Only   Devs  &   Both   Pubs   Yes   8%   7%   8%   No   92%   93%   92%   92%   vs.  2009:  No  data  available.  Source: Flash Games Market Survey 7/2010 38
  39. 39. WHERE DO YOU GET YOUR INFORMATION? WHERE DO YOU GO WHEN YOU NEED TO GET INFORMATION ON FLASH GAMES? (CHOOSE ALL THAT APPLY)?*  YouTube    Online  PublicaCons    "Google  It"    Other  Publishing  Sites    Blogs    Forums   0%   5%   10%   15%   20%   25%   30%  * Publishers only, dev-pubs covered in Developers section vs.  2009:  Cannot  compare-­‐   phrasing  of  quesCon  and  Source: Flash Games Market Survey 7/2010 opCons  have  changed.   39
  40. 40. CONTACT INFOCONTACT INFO:COREY LEWIS OR ALY BRADYLAUNCHSQUAD(415)625-8555MOCHIMEDIA@LAUNCHSQUAD.COM 40
  41. 41. FIN 41

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