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Game Monetization Tips & Techniques

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Game Monetization Tips & Techniques

  1. 1. Game Monetization Tips & Techniques Mochammad Masbuchin Monday, 13 January 2014 Aula Teknik Informatika ITS Lantai 2 Surabaya
  2. 2. Internet Marketing Dojo www.dojo.cc
  3. 3. Amplop.in
  4. 4. StupidPie
  5. 5. Numbers... • 70.4Bn Total Revenue • 1.231M Gamers • 18% Mobile • 21% MMO
  6. 6. How to Monetize Game?
  7. 7. 1. Paid Games • Advantages: • Instant money • Monetize without coding • Disadvantages: • Less attractive to users • Market is closed in some countries • Example: • Minecraft, $250M ( 2012 ) • Angry Birds Space, $2M ( Estimates )
  8. 8. 2. Free + Ads • Advantages: • Easy install • Lots of ad network • Disadvantages: • Sometimes disturbing and intrusive • Bad ad network = Bad rating on app store/play store • Example: • Tebak gambar, $500-1K/Month ( Estimates ) • Angry Gran Run, $10K/Month ( Estimates )
  9. 9. 3. Freemium • Advantages: • High income potential • Easy to promote • Disadvantages: • Longer development time • Example: • Candy Crush Saga, $600K/DAY ( Estimates ) • Jetpack Joyride, $11,225/day ( Estimates )
  10. 10. Tips #1: Starts with free + ads • Paid app is only 10% of total revenue • Faster to enter the market • Get feedback from the reviews • See response to market faster
  11. 11. Tips #2: Good Enough is Fine • Perfectionist can be a bad thing • No software is perfect • Faster release, faster bug fix • Action is more important than thinking :D stop thinking about metrics before finishing the app.
  12. 12. Tips #3: Prepare update for Freemium version • If there are lots of installs • Market responses has been confirmed • Consumables: • Swords • Power Thread • Unlockables: • Level, • Package • Read: http://www.slideshare.net/inmobi/top-mobile-appmonetization-tactics-you-ought-to-know
  13. 13. Tips #4: Quick Money • Game development is time consuming, create other apps that can get you quick money so as not to run out of money, e.g.: • Create popular app’s clone, sell it to marketplace • Create app template, release it with various title, add ads • Quick money guarantee our team to survive. Even though it’s not that cool :v • Long term + Short term = $$$ • Separate quick money account with your main account
  14. 14. Quick Money #1: Marketplace http://www.dojo.cc/go/codecanyon
  15. 15. Quick Money #2: Marketplace http://www.dojo.cc/go/chupamobile
  16. 16. Quick Money #3: App Template www.dojo.cc/android-wallpaper-app/
  17. 17. A little secret • Before angry birds, rovio had made 51 games that... failed • Don’t be afraid to fail, event failed project can become $$$. example: noobita, • Even though we can’t get $, as long as our app is useful, we can still get profit. At least we get list. More list = more money. • On our next meeting we will discuss about App Promotion: Free & Paid. Including using Facebook to make lots of people install our app :D
  18. 18. Thank You Mochammad Masbuchin buchin@dropsugar.com 08113635376 http://www.dojo.cc

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