Communication Internship By: Melinda O’Canas
Overview <ul><li>Intro to LatinWorks </li></ul><ul><li>Description of Responsibilities </li></ul><ul><li>Internship Requir...
What is LatinWorks
<ul><li>Founded in 1998: Manny Flores & Alex Ruelas </li></ul><ul><li>#7 Hispanic Advertising Agency in country </li></ul>...
<ul><li>Specializes in Hispanic advertising </li></ul><ul><li>Uniquely qualified to speak directly to Hispanic market </li...
<ul><li>Account Service </li></ul><ul><li>Broadcast (Radio/TV) & Print Advertising </li></ul><ul><li>Corporate Communicati...
Client Roster
Awards
Description of Responsibilities <ul><li>Play a support role to Media Strategy Team Members </li></ul><ul><li>Handlings adm...
Internship Requirements <ul><li>Work a minimum of 15-20 hours per week </li></ul><ul><li>Complete evaluation and feedback ...
Daily Tasks <ul><li>Take vendor’s phone calls and emails </li></ul><ul><li>Assist supervisor in everyday tasks </li></ul><...
Intern Group Project
<ul><li>5 interns per team </li></ul><ul><li>Project will require you to work together as a team </li></ul><ul><li>Each gr...
Agency Newsletter
<ul><li>Each intern will have a section in LatinWired </li></ul><ul><li>Distributed to the entire agency once a semester <...
Special Events Happy Hour Intern Lunch with Executives
Outcome of Internship
<ul><li>Gained valuable knowledge </li></ul><ul><li>Able to successfully network with others </li></ul><ul><li>Successfull...
 
Upcoming SlideShare
Loading in …5
×

Latinworks Internship Presentation

1,229 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,229
On SlideShare
0
From Embeds
0
Number of Embeds
42
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Latinworks Internship Presentation

  1. 1. Communication Internship By: Melinda O’Canas
  2. 2. Overview <ul><li>Intro to LatinWorks </li></ul><ul><li>Description of Responsibilities </li></ul><ul><li>Internship Requirements </li></ul><ul><li>Daily Tasks </li></ul><ul><li>Intern Group Project </li></ul><ul><li>LatinWired Project </li></ul><ul><li>Special Events </li></ul><ul><li>Outcome of Internship </li></ul>
  3. 3. What is LatinWorks
  4. 4. <ul><li>Founded in 1998: Manny Flores & Alex Ruelas </li></ul><ul><li>#7 Hispanic Advertising Agency in country </li></ul><ul><li>3rd largest agency in Austin </li></ul><ul><li>2008 Billings: $133 Million </li></ul><ul><li>Number of employees: 96 </li></ul><ul><li>Minority-certified enterprise </li></ul><ul><li>Won numerous creative awards </li></ul>
  5. 5. <ul><li>Specializes in Hispanic advertising </li></ul><ul><li>Uniquely qualified to speak directly to Hispanic market </li></ul><ul><li>Diverse & creative agency that bases work on genuine insights about Hispanics </li></ul><ul><li>2006: Omnicom purchased a minority state in LatinWorks, now part of same company as agencies like DDB, BBDO, & GSD&M </li></ul>
  6. 6. <ul><li>Account Service </li></ul><ul><li>Broadcast (Radio/TV) & Print Advertising </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Grassroots Marketing </li></ul><ul><li>Interactive Design & Development </li></ul><ul><li>Media Planning & Buying </li></ul><ul><li>Promotions </li></ul><ul><li>Strategic Planning & Research </li></ul>Agency Services
  7. 7. Client Roster
  8. 8. Awards
  9. 9. Description of Responsibilities <ul><li>Play a support role to Media Strategy Team Members </li></ul><ul><li>Handlings administrative tasks </li></ul><ul><li>Keep up-to-date on trade industry articles that are relevant to Agency’s media client categories </li></ul><ul><li>Build knowledge of and experience with Hispanic media resources: AdViews, Simmons, Scarborough, GeoScape, Nielsen Media Research, and Arbitron </li></ul><ul><li>Keep Media Strategy Supervisor and/or Director informed on all projects, continuously fostering an open dialogue </li></ul><ul><li>Point of contact for media vendor community, maintaining relationships with vendors, setting up regular meetings with Agency media team and vendors as deemed necessary or appropriate </li></ul>
  10. 10. Internship Requirements <ul><li>Work a minimum of 15-20 hours per week </li></ul><ul><li>Complete evaluation and feedback forms at the end of the semester </li></ul><ul><li>Meet with an intern program manager to discuss your experiences (twice a semester) </li></ul><ul><li>Turn in weekly timesheets </li></ul><ul><li>Works on a semester-long group project </li></ul><ul><li>Contribute to the Agency Newsletter - LatinWired </li></ul>
  11. 11. Daily Tasks <ul><li>Take vendor’s phone calls and emails </li></ul><ul><li>Assist supervisor in everyday tasks </li></ul><ul><li>Attend meetings and/or conference calls </li></ul><ul><li>Think of own projects </li></ul><ul><li>Work on semester-long project </li></ul><ul><li>Be as productive as possible </li></ul><ul><li>Treat every task as an important one! </li></ul>
  12. 12. Intern Group Project
  13. 13. <ul><li>5 interns per team </li></ul><ul><li>Project will require you to work together as a team </li></ul><ul><li>Each group will essentially be a mini-agency </li></ul><ul><li>Present in front of entire agency </li></ul><ul><li>Learn how to work with time management and prioritization </li></ul>
  14. 14. Agency Newsletter
  15. 15. <ul><li>Each intern will have a section in LatinWired </li></ul><ul><li>Distributed to the entire agency once a semester </li></ul><ul><li>Provide agency with a fun source of communication that give updates on new business, employee, accounts, etc. </li></ul>
  16. 16. Special Events Happy Hour Intern Lunch with Executives
  17. 17. Outcome of Internship
  18. 18. <ul><li>Gained valuable knowledge </li></ul><ul><li>Able to successfully network with others </li></ul><ul><li>Successfully met goals set at beginning on internship </li></ul><ul><li>Prioritized different tasks and assignments </li></ul><ul><li>Refined time-management skills </li></ul><ul><li>Strengthened my team building skills </li></ul><ul><li>Gained knowledge of Hispanic market & media resources </li></ul>Outcome of Internship

×