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Twitter: @mobtimizers 
Surviving in the App Jungle 
App Store Analysis & App Store Optimization 
by Brian Egerup Kjærulff,...
Content 
• About Mobtimizers 
! 
• App Visibility Challenge 
! 
• Case Study 
! 
• App Store Optimization 
! 
• Impact and...
Brian Egerup Kjærulff 
! 
• CEO & Co-founder, Mobtimizers 
• 15 years digital marketing and analytics experience 
• Previo...
App Optimization Agency 
Visibility Engagement Strategy Insights 
Twitter: @mobtimizers 
About Us
Definitions 
SEO 
Visible on Search Engines 
Twitter: @mobtimizers
ASO? 
Twitter: @mobtimizers 
Definitions
ASO ! 
App Store Optimization 
Be Visible in the App Stores 
Twitter: @mobtimizers 
Definitions
Surviving in the App Jungle 
"80 percent of success is showing up" 
in the App Stores 
(Woody Allen) 
Twitter: @mobtimizer...
Surviving in the App Jungle 
App usage takes over desktop usage 
June 2014 
June 2013 
Source: ComScore 
0 350 700 1050 14...
Surviving in the App Jungle 
1.3 million apps in Apple App Store 
1+ million apps in Google Play 
Sources: TechCrunch, Mas...
Source: Forrester 
63% 
Exploring the App Stores 
is the primary method 
to finding new apps 
Twitter: @mobtimizers 
Survi...
App Store Optimization 
The big picture 
Source: Mobtimizers Twitter: @mobtimizers
App Store Optimization 
Key components 
Source: Mobtimizers Twitter: @mobtimizers
App Store Optimization 
The basics (4 components) 
Source: Mobtimizers Twitter: @mobtimizers
Case Study - DigiDoc Pulse Oximeter App 
Analysis & Optimization 
• Measures pulse rate and oxygen levels 
• $3.99 - Paid ...
Keyword Optimization 
Old keywords 
Optimized keywords 
Twitter: @mobtimizers
App Store Description 
Twitter: @mobtimizers
App Store Name 
Analysis & Optimization 
Old name 
Pulse Oximeter 
Optimized name 
Pulse Oximeter - Heart and Oxygen Monit...
App Store Screenshots 
Analysis & Optimization 
Infographic Screens with selling point overlays 
Twitter: @mobtimizers
Optimization - Localization 
• United states (English) 
• Japan (Japanese) 
• Denmark (Danish) 
• Norway (Norwegian) 
Twit...
Business Impact - Growth in Downloads and Revenue 
• United states - 16% 
• Denmark - 306% 
• Japan - 203% 
• Norway - 195...
Business Impact - Higher Ranking and revenue growth 
Top 5 Ranking 
Medical 
Twitter: @mobtimizers
Conclusion 
App Store Optimization 
• ASO is a critical discipline due to increased mobile app usage 
! 
• ASO is SEO for ...
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Surviving in the app jungle - App Store Optimization (ASO)

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App Store Analysis & App Store Optimization

ASO is the new SEO. ASO is SEO for Apps. ASO is a critical discipline due to increased mobile app usage.

- ASO enables remarkable business results
- ASO is an ongoing optimization process

Published in: Mobile
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Surviving in the app jungle - App Store Optimization (ASO)

  1. 1. Twitter: @mobtimizers Surviving in the App Jungle App Store Analysis & App Store Optimization by Brian Egerup Kjærulff, CEO & CO-founder, Mobtimizers
  2. 2. Content • About Mobtimizers ! • App Visibility Challenge ! • Case Study ! • App Store Optimization ! • Impact and Findings Twitter: @mobtimizers
  3. 3. Brian Egerup Kjærulff ! • CEO & Co-founder, Mobtimizers • 15 years digital marketing and analytics experience • Previously Danske Bank, Experian, GE LinkedIn: linkedin.com/in/brianegerup Twitter: @brianegerup mobtimizers.com Twitter: @mobtimizers
  4. 4. App Optimization Agency Visibility Engagement Strategy Insights Twitter: @mobtimizers About Us
  5. 5. Definitions SEO Visible on Search Engines Twitter: @mobtimizers
  6. 6. ASO? Twitter: @mobtimizers Definitions
  7. 7. ASO ! App Store Optimization Be Visible in the App Stores Twitter: @mobtimizers Definitions
  8. 8. Surviving in the App Jungle "80 percent of success is showing up" in the App Stores (Woody Allen) Twitter: @mobtimizers
  9. 9. Surviving in the App Jungle App usage takes over desktop usage June 2014 June 2013 Source: ComScore 0 350 700 1050 1400 US digital media time spent (Minutes, Billions) Desktop (1% increase) Mobile Apps (52% increase) Mobile Web (17% increase) Twitter: @mobtimizers
  10. 10. Surviving in the App Jungle 1.3 million apps in Apple App Store 1+ million apps in Google Play Sources: TechCrunch, Mashable Twitter: @mobtimizers
  11. 11. Source: Forrester 63% Exploring the App Stores is the primary method to finding new apps Twitter: @mobtimizers Surviving in the App Jungle
  12. 12. App Store Optimization The big picture Source: Mobtimizers Twitter: @mobtimizers
  13. 13. App Store Optimization Key components Source: Mobtimizers Twitter: @mobtimizers
  14. 14. App Store Optimization The basics (4 components) Source: Mobtimizers Twitter: @mobtimizers
  15. 15. Case Study - DigiDoc Pulse Oximeter App Analysis & Optimization • Measures pulse rate and oxygen levels • $3.99 - Paid App - No freemium option • Sold globally in the App Store • Medical category Twitter: @mobtimizers
  16. 16. Keyword Optimization Old keywords Optimized keywords Twitter: @mobtimizers
  17. 17. App Store Description Twitter: @mobtimizers
  18. 18. App Store Name Analysis & Optimization Old name Pulse Oximeter Optimized name Pulse Oximeter - Heart and Oxygen Monitor Twitter: @mobtimizers
  19. 19. App Store Screenshots Analysis & Optimization Infographic Screens with selling point overlays Twitter: @mobtimizers
  20. 20. Optimization - Localization • United states (English) • Japan (Japanese) • Denmark (Danish) • Norway (Norwegian) Twitter: @mobtimizers
  21. 21. Business Impact - Growth in Downloads and Revenue • United states - 16% • Denmark - 306% • Japan - 203% • Norway - 195% GROWTH ROI (3 months) Twitter: @mobtimizers
  22. 22. Business Impact - Higher Ranking and revenue growth Top 5 Ranking Medical Twitter: @mobtimizers
  23. 23. Conclusion App Store Optimization • ASO is a critical discipline due to increased mobile app usage ! • ASO is SEO for Apps ! • ASO enables remarkable business results • ASO is an ongoing optimization process "80 percent of success is showing up" Twitter: @mobtimizers

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