1. Twitter: @mobtimizers
Surviving in the App Jungle
App Store Analysis & App Store Optimization
by Brian Egerup Kjærulff, CEO & CO-founder, Mobtimizers

2. Content
• About Mobtimizers
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• App Visibility Challenge
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• Case Study
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• App Store Optimization
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• Impact and Findings
Twitter: @mobtimizers

3. Brian Egerup Kjærulff
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• CEO & Co-founder, Mobtimizers
• 15 years digital marketing and analytics experience
• Previously Danske Bank, Experian, GE
LinkedIn: linkedin.com/in/brianegerup
Twitter: @brianegerup
mobtimizers.com
Twitter: @mobtimizers

4. App Optimization Agency
Visibility Engagement Strategy Insights
Twitter: @mobtimizers
About Us

5. Definitions
SEO
Visible on Search Engines
Twitter: @mobtimizers

6. ASO?
Twitter: @mobtimizers
Definitions

7. ASO !
App Store Optimization
Be Visible in the App Stores
Twitter: @mobtimizers
Definitions

8. Surviving in the App Jungle
"80 percent of success is showing up"
in the App Stores
(Woody Allen)
Twitter: @mobtimizers

9. Surviving in the App Jungle
App usage takes over desktop usage
June 2014
June 2013
Source: ComScore
0 350 700 1050 1400
US digital media time spent (Minutes, Billions)
Desktop (1% increase)
Mobile Apps (52% increase)
Mobile Web (17% increase)
Twitter: @mobtimizers

10. Surviving in the App Jungle
1.3 million apps in Apple App Store
1+ million apps in Google Play
Sources: TechCrunch, Mashable Twitter: @mobtimizers

11. Source: Forrester
63%
Exploring the App Stores
is the primary method
to finding new apps
Twitter: @mobtimizers
Surviving in the App Jungle

12. App Store Optimization
The big picture
Source: Mobtimizers Twitter: @mobtimizers

13. App Store Optimization
Key components
Source: Mobtimizers Twitter: @mobtimizers

14. App Store Optimization
The basics (4 components)
Source: Mobtimizers Twitter: @mobtimizers

15. Case Study - DigiDoc Pulse Oximeter App
Analysis & Optimization
• Measures pulse rate and oxygen levels
• $3.99 - Paid App - No freemium option
• Sold globally in the App Store
• Medical category
Twitter: @mobtimizers

16. Keyword Optimization
Old keywords
Optimized keywords
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17. App Store Description
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18. App Store Name
Analysis & Optimization
Old name
Pulse Oximeter
Optimized name
Pulse Oximeter - Heart and Oxygen Monitor
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19. App Store Screenshots
Analysis & Optimization
Infographic Screens with selling point overlays
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20. Optimization - Localization
• United states (English)
• Japan (Japanese)
• Denmark (Danish)
• Norway (Norwegian)
Twitter: @mobtimizers

21. Business Impact - Growth in Downloads and Revenue
• United states - 16%
• Denmark - 306%
• Japan - 203%
• Norway - 195%
GROWTH ROI (3 months)
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22. Business Impact - Higher Ranking and revenue growth
Top 5 Ranking
Medical
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23. Conclusion
App Store Optimization
• ASO is a critical discipline due to increased mobile app usage
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• ASO is SEO for Apps
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• ASO enables remarkable business results
• ASO is an ongoing optimization process
"80 percent of success is showing up"
Twitter: @mobtimizers