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Mobtimizers - Mobile strategy - Mobile moments

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How do your business create value in a world gone mobile. Exploit the mobile moments and win the hearts of your customers.

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Mobtimizers - Mobile strategy - Mobile moments

  1. 1. Mobtimizers Mobile Moments
 (CEO & Partner Brian Egerup Kjærulff)
  2. 2. Mobile Moments “Mobile moments redefine every customer relationship. If a customer wants information or service in a mobile moment, that is your moment to shine.” Source: Forrester
  3. 3. “To succeed… you must understand their journey and identify their needs and context at each potential moment…” Source: The Mobile Mindshift - Forrester Research A Mobile Moment - Songkick
  4. 4. Source: The Mobile Mindshift - Forrester Research A Mobile Moment - Songkick
  5. 5. A Mobile Moment - Songkick Source: The Mobile Mindshift - Forrester Research
  6. 6. Identify Engineer Analyze Design the mobile moment and context the mobile engagement your platform processes, and mobile for people results to monitor performance and optimize outcome Start small with a platform to extend Source: The Mobile Mindshift - Forrester Research Idea Framework
  7. 7. Source: The Mobile Mindshift - Forrester Research Identify • What are customers motivations? • What does the customer need? • What is their context?
  8. 8. Context • Who are you and what are your preferences • Where are you and where have you been • What are you up to and what do you want • What device / technology are you are using
  9. 9. Apply Context to The Mobile Experience
  10. 10. Source: The Mobile Mindshift - Forrester Research Engagement • How can we offer our customers what they need in their mobile moment? • How will we drive ongoing engagement? • What are the mechanics of the engagement?
  11. 11. Personalization
  12. 12. Costumer Journey Source: The Mobile Mindshift - Forrester Research Air Travel
  13. 13. Mobile moments - Take your spot on the most personal device
  14. 14. Source: The Mobile Mindshift - Forrester Research Re-Engineer • Processes • People • Platforms
  15. 15. Design Your Platform, Processes and Mobile For People
  16. 16. Re-Engineer
  17. 17. Source: The Mobile Mindshift - Forrester Research Analyze to Improve Outcomes • Instrument your app or mobile service with analytics to drive performance and outcome improvements • Develop insights based on how your customers use the app, develop and test hypotheses through A/B testing • Consider the physical world implications of what you learn • Iterate your app or services through agile processes
  18. 18. The Goal - become a leader in your category
  19. 19. Mobil Modenhed
  20. 20. Fra Hvad til Hvordan… linkedin.com/in/brianegerup mobtimizers.com @mobtimizers

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