The Comments About iPad & Tablet PC

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The Comments About iPad & Tablet PC

  1. 1. The Comments About iPad & Tablet PC 2010. 9. 15 mobizen
  2. 2. We Didn’t Get iPad Yet.
  3. 3. iPhone Made To Remind Them.
  4. 4. ~~~!!! , ~~!
  5. 5. NO ‘ ’!
  6. 6. Time Has Changed
  7. 7. What Is the Tablet PC? A Tablet PC is a laptop PC equipped with a stylus or a touchscreen. This form factor is intended to offer a more mobile PC; Tablet PCs may be used where notebooks are impractical or unwieldy, or do not provide the needed functionality. - From : Wikipedia
  8. 8. Comdex 2001
  9. 9. Now, We’ve Got iPad.
  10. 10. Magazine, E-Books, Newspaper
  11. 11. Stop Guessing!
  12. 12. iPad’s The First CF
  13. 13. Is iPad The Mobile Device?
  14. 14. iPad Model Wi-Fi Only 3G Wi-Fi Only 3G 31% 38% 62% 69% - Source : technologizer.com - Source : wifiipad.org
  15. 15. Take iPad With You When You Leave Home Always Mostly 5% 11% Never 27.0% Sometimes 22.0% Rarely 35.0% - Source : coopermurphy
  16. 16. Where Do You Use iPad? 0% 18% 35% 53% 70% Own Room 65.7% Living Room 46.7% Bedroom 27.3% Work 24.0% Cafe 22.0% Trains, Bus 18.7% Car 12.7% Travel Destination 11.3% Kitchen 7.0% Veranda, Garden 3.0% - Source : macromill.com
  17. 17. No, iPad Is The Portable Device.
  18. 18. Is iPad For Apple Fanboy?
  19. 19. iPad Users Also Have 70% 62.95% 50.96% 53% 35% 18% 8.55% Windows 1.27% OSX Android 2.89% 0% - Source : Chitika iPhone Linux
  20. 20. No, iPad Is The General Device.
  21. 21. Is iPad Optimized For Entertainment?
  22. 22. Number Of iPad Applications News 2% Music 2% Productivity 2% Finance Other 3% 5% UtilitiesBooks 3% 3% LifeStyle 4% Games Travel 40% 5% Sports 5% Social 15% Entertainment 13% - Source : Flurry Analytics, 2010. 5.
  23. 23. % iPad Transactions Per Industry Gaming 1% Financial 3% Gambling 23% Communities 45% Retail 28% - Source : iovation, 2010. 4.
  24. 24. iPad’s Major Usage 0% 18% 35% 53% 70% Web Surfing 68% E-mail 44% eBooks 37% Magazine/Newspaper 28% Video 24% - Source : Apple Insider
  25. 25. "iPad creates an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before"
  26. 26. We Can’t Ignore Another Device
  27. 27. We Have Too Many Devices.
  28. 28. Complementary Goods OR Substitute Goods
  29. 29. N-Screen Strategy
  30. 30. Online Is Not Stand-Aline Activity. 66% Of User Do Multi-Tasking In Online. Creation 77%, Transaction 74%, Information 73% - Source : Microsoft
  31. 31. Samsung LED TV & Tablet
  32. 32. iPad & Cable TV
  33. 33. How About Magazine?
  34. 34. ... , ? They Are Rich . LA
  35. 35. Is This Fresh?
  36. 36. Rich Layout. Are You Sure?
  37. 37. New Contents For New Device
  38. 38. Subscriber Retention Rate 70% 64% 21% 53% 35% Interactive Only 19% 55% Print + Interactive Print Only 18% 24% Without Interactive Products 0% With Interactive Products - Source : Oliver Wyman
  39. 39. New Subscriber Rate 15% 15% 11% 9% Interactive Only 8% Print + Interactive Print Only 3% 4% 5% 3% Without Interactive Products 0% With Interactive Products - Source : Oliver Wyman
  40. 40. Interaction
  41. 41. Newspaper In Smart Phone
  42. 42. Softbank’s Viewn
  43. 43. Issue Is More Important Than Brand
  44. 44. Case Study - News Finder
  45. 45. Where Is The ‘ ’?
  46. 46. Why Don’t Use Social Platform?
  47. 47. Take A Look Your DNA
  48. 48. Select Your Business Position, First.
  49. 49. Don’t Be ‘All-In’.
  50. 50. Thanks For Listening. http://www.mobizen.pe.kr @mobizenpekr

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