Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SoLoMoMobile, the glue of SoLoMo
@gahanin@mobilosoft
Agenda  1. Introduction  2. MoSoLo?  3. How to make business thanks to MoSoLo?  4. ATAWAD  5. Mobilosoft
http://www.youtube.com/w  atch?v=fGaVFRzTTP4
So Lo Mo             BringWent viral            Mobile            shops tovery fast            Shopping           customers
Registered users: +76%             Sales: +130%                    #1 online groceries
“SoLoMo” enlight the convergencebetween social networks, geolocation and           mobile mediums
So Lo Mo Play on                    Be             Action onthe social                present             locations  media...
So Lo Mo Mo Tesco’s main achievement has been   to change the Moment at whichcustomers do their groceries shopping
Agenda  1. Introduction  2. MoSoLo?  3. How to make business thanks to MoSoLo?  4. ATAWAD  5. Mobilosoft
Smartphones are the drivers in theadoption pace of SoLoMo  MoSoLo
Because of their growth
In Belgium, 45% of Internet users got connected on amobile in the past 3 months
Because of their    characteristicsIn your pocket           It is Mobile  MoIt has contacts                      It is so...
50% of local searches are  made on amobile in France  Source: Microsoft Tag
Source: socialmediatoday.com
Agenda  1. Introduction  2. MoSoLo?  3. How to make business thanks to MoSoLo?  4. ATAWAD  5. Mobilosoft
3            Brands1       2            Products            Services    3
Brands1   2        Products        Services
How do  theysearch?
Google
Mobile website
Social Networks
Social Networks
Apps (eBay – Amazon)            http://www.youtube.com/w             atch?v=_qYwXQgnP0k
Advertising
What do  theysearch?
Location-based proximity trends                                        What is the most important information about a bran...
3    Brands    Products    Services3
Check-in                           Are you willing to share your location on mobile                                 device...
How they (consider) check-in ?Source: bynd.com - 2011
Where do they (consider) check-in ?Source: bynd.com - 2011
Discount & coupons is the primary    motivation                          Discovering the secondSource: bynd.com - 2011
74% check-in at least several times a       week             Only when my friends check-in      4%       Only when I can g...
Privacy is with lack of deals a concern                           Wasting time    23%                   Not used by friend...
Agenda  1. Introduction  2. MoSoLo?  3. How to make business thanks to MoSoLo?  4. ATAWAD  5. Mobilosoft
Any time
Any Where
Any deviceSource: Nielsen, Consumers in the     Connected Device Age
AT AW AD            Any     AnyAny Time           Where   Device
Agenda  1. Introduction  2. MoSoLo?  3. How to make business thanks to MoSoLo?  4. ATAWAD  5. Mobilosoft
We believe that smartphoneowners should have the bestmobile Internet experience             !                 An experienc...
Our mission is to offer the bestmobile experience to « brick &  mortar » retail and brand          customers
Build & manage a customer-           oriented mobile website Social                    Promos-           Geolocanetwork   ...
Generate qualified traffic to      the mobile site
Bring address consistencythrough all web initiatives                              Mobile             Website              ...
And maintain contentup-to-date on all platforms
Mobilosoft is the best solution tomanage the mobile presence of       retail and brandsBased on nomad customers expectati...
Agenda 1. Introduction 2. MoSoLo?
Agenda 1. Introduction 2. MoSoLo?
Upcoming SlideShare
Loading in …5
×

Agenda 1. Introduction 2. MoSoLo? Mobile is the glue of SoLoMo and ATAWAD

17,326 views

Published on

Agenda 1. Introduction 2. MoSoLo? 3. How to make business thanks to MoSoLo? 4. ATAWAD 5. Mobilosoft

Published in: Business, Technology
  • You're welcome
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • very good,thanks.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

×