SoLoMoMobile, the glue of SoLoMo
@gahanin@mobilosoft
Agenda  1. Introduction  2. MoSoLo?  3. How to make business thanks to MoSoLo?  4. ATAWAD  5. Mobilosoft
http://www.youtube.com/w  atch?v=fGaVFRzTTP4
So Lo Mo             BringWent viral            Mobile            shops tovery fast            Shopping           customers
Registered users: +76%             Sales: +130%                    #1 online groceries
“SoLoMo” enlight the convergencebetween social networks, geolocation and           mobile mediums
So Lo Mo Play on                    Be             Action onthe social                present             locations  media...
So Lo Mo Mo Tesco’s main achievement has been   to change the Moment at whichcustomers do their groceries shopping
Agenda  1. Introduction  2. MoSoLo?  3. How to make business thanks to MoSoLo?  4. ATAWAD  5. Mobilosoft
Smartphones are the drivers in theadoption pace of SoLoMo  MoSoLo
Because of their growth
In Belgium, 45% of Internet users got connected on amobile in the past 3 months
Because of their    characteristicsIn your pocket           It is Mobile  MoIt has contacts                      It is so...
50% of local searches are  made on amobile in France  Source: Microsoft Tag
Source: socialmediatoday.com
Agenda  1. Introduction  2. MoSoLo?  3. How to make business thanks to MoSoLo?  4. ATAWAD  5. Mobilosoft
3            Brands1       2            Products            Services    3
Brands1   2        Products        Services
How do  theysearch?
Google
Mobile website
Social Networks
Social Networks
Apps (eBay – Amazon)            http://www.youtube.com/w             atch?v=_qYwXQgnP0k
Advertising
What do  theysearch?
Location-based proximity trends                                        What is the most important information about a bran...
3    Brands    Products    Services3
Check-in                           Are you willing to share your location on mobile                                 device...
How they (consider) check-in ?Source: bynd.com - 2011
Where do they (consider) check-in ?Source: bynd.com - 2011
Discount & coupons is the primary    motivation                          Discovering the secondSource: bynd.com - 2011
74% check-in at least several times a       week             Only when my friends check-in      4%       Only when I can g...
Privacy is with lack of deals a concern                           Wasting time    23%                   Not used by friend...
Agenda  1. Introduction  2. MoSoLo?  3. How to make business thanks to MoSoLo?  4. ATAWAD  5. Mobilosoft
Any time
Any Where
Any deviceSource: Nielsen, Consumers in the     Connected Device Age
AT AW AD            Any     AnyAny Time           Where   Device
Agenda  1. Introduction  2. MoSoLo?  3. How to make business thanks to MoSoLo?  4. ATAWAD  5. Mobilosoft
We believe that smartphoneowners should have the bestmobile Internet experience             !                 An experienc...
Our mission is to offer the bestmobile experience to « brick &  mortar » retail and brand          customers
Build & manage a customer-           oriented mobile website Social                    Promos-           Geolocanetwork   ...
Generate qualified traffic to      the mobile site
Bring address consistencythrough all web initiatives                              Mobile             Website              ...
And maintain contentup-to-date on all platforms
Mobilosoft is the best solution tomanage the mobile presence of       retail and brandsBased on nomad customers expectati...
Mobile is the glue of SoLoMo and ATAWAD
Mobile is the glue of SoLoMo and ATAWAD
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Mobile is the glue of SoLoMo and ATAWAD

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Presentation around SoLoMo made at GooglePlex Belgium:

- Mobile, the glue of SoLoMo and if it was MoSoLo and not SoLoMo

- ATAWAD: any time, any where, any device: the new checklist to be used when creating omni-channel web communications.

Published in: Business, Technology
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Mobile is the glue of SoLoMo and ATAWAD

  1. SoLoMoMobile, the glue of SoLoMo
  2. @gahanin@mobilosoft
  3. Agenda 1. Introduction 2. MoSoLo? 3. How to make business thanks to MoSoLo? 4. ATAWAD 5. Mobilosoft
  4. http://www.youtube.com/w atch?v=fGaVFRzTTP4
  5. So Lo Mo BringWent viral Mobile shops tovery fast Shopping customers
  6. Registered users: +76% Sales: +130% #1 online groceries
  7. “SoLoMo” enlight the convergencebetween social networks, geolocation and mobile mediums
  8. So Lo Mo Play on Be Action onthe social present locations media on Mobile
  9. So Lo Mo Mo Tesco’s main achievement has been to change the Moment at whichcustomers do their groceries shopping
  10. Agenda 1. Introduction 2. MoSoLo? 3. How to make business thanks to MoSoLo? 4. ATAWAD 5. Mobilosoft
  11. Smartphones are the drivers in theadoption pace of SoLoMo  MoSoLo
  12. Because of their growth
  13. In Belgium, 45% of Internet users got connected on amobile in the past 3 months
  14. Because of their characteristicsIn your pocket It is Mobile  MoIt has contacts It is socially aware  SoIt is personalIt has a GPS It is location aware  Lo
  15. 50% of local searches are made on amobile in France Source: Microsoft Tag
  16. Source: socialmediatoday.com
  17. Agenda 1. Introduction 2. MoSoLo? 3. How to make business thanks to MoSoLo? 4. ATAWAD 5. Mobilosoft
  18. 3 Brands1 2 Products Services 3
  19. Brands1 2 Products Services
  20. How do theysearch?
  21. Google
  22. Mobile website
  23. Social Networks
  24. Social Networks
  25. Apps (eBay – Amazon) http://www.youtube.com/w atch?v=_qYwXQgnP0k
  26. Advertising
  27. What do theysearch?
  28. Location-based proximity trends What is the most important information about a brand29% when you are near a retail or product location? 24% 21% 20% 18% 15% 15% 1 Mile 13% 12% 10 Miles 11% 9% 9% 2% 2%Sales & Customer Directions Product info Product Coupons Ability to setPromos Reviews Availability an appointmentSource: JiWire Q2 2011
  29. 3 Brands Products Services3
  30. Check-in Are you willing to share your location on mobile devices for more relevant content? No Yes 47% 53% Demographic breakdown Yes No <24 58% 42% 25 – 34 60% 40% 35 – 44 49% 51%Source: JiWire Q2 2011 45 – 54 53% 47% 55+ 44% 56%
  31. How they (consider) check-in ?Source: bynd.com - 2011
  32. Where do they (consider) check-in ?Source: bynd.com - 2011
  33. Discount & coupons is the primary motivation Discovering the secondSource: bynd.com - 2011
  34. 74% check-in at least several times a week Only when my friends check-in 4% Only when I can get a free discount 7% Once a week 15% 3 - 4 times a week 31% Multiple times a day 43%Source: SocialWayne.com and lbma.com
  35. Privacy is with lack of deals a concern Wasting time 23% Not used by friends 31% Battery drain 25% Not enough deals / Coupons 47% Privacy / Stalking 47%Source: SocialWayne.com and lbma.com
  36. Agenda 1. Introduction 2. MoSoLo? 3. How to make business thanks to MoSoLo? 4. ATAWAD 5. Mobilosoft
  37. Any time
  38. Any Where
  39. Any deviceSource: Nielsen, Consumers in the Connected Device Age
  40. AT AW AD Any AnyAny Time Where Device
  41. Agenda 1. Introduction 2. MoSoLo? 3. How to make business thanks to MoSoLo? 4. ATAWAD 5. Mobilosoft
  42. We believe that smartphoneowners should have the bestmobile Internet experience ! An experience that will bring mobile customers back to the stores !
  43. Our mission is to offer the bestmobile experience to « brick & mortar » retail and brand customers
  44. Build & manage a customer- oriented mobile website Social Promos- Geolocanetwork product tion s s
  45. Generate qualified traffic to the mobile site
  46. Bring address consistencythrough all web initiatives Mobile Website App Website
  47. And maintain contentup-to-date on all platforms
  48. Mobilosoft is the best solution tomanage the mobile presence of retail and brandsBased on nomad customers expectationsEasy and fast to implement (24h to build your mobile site)Robust and reliable (100% available since the first day)Adapted to Marketers busy agendaIndustrialised to offer the best value for money

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