Mobile is the glue of SoLoMo and ATAWAD

SoLoMoMobile, the glue of SoLoMo

@gahanin@mobilosoft

Agenda 1. Introduction 2. MoSoLo? 3. How to make business thanks to MoSoLo? 4. ATAWAD 5. Mobilosoft

http://www.youtube.com/w atch?v=fGaVFRzTTP4

So Lo Mo BringWent viral Mobile shops tovery fast Shopping customers

Registered users: +76% Sales: +130% #1 online groceries

“SoLoMo” enlight the convergencebetween social networks, geolocation and mobile mediums

So Lo Mo Play on Be Action onthe social present locations media on Mobile

So Lo Mo Mo Tesco’s main achievement has been to change the Moment at whichcustomers do their groceries shopping

Smartphones are the drivers in theadoption pace of SoLoMo  MoSoLo

Because of their growth

In Belgium, 45% of Internet users got connected on amobile in the past 3 months

Because of their characteristicsIn your pocket It is Mobile  MoIt has contacts It is socially aware  SoIt is personalIt has a GPS It is location aware  Lo

50% of local searches are made on amobile in France Source: Microsoft Tag

Source: socialmediatoday.com

3 Brands1 2 Products Services 3

Brands1 2 Products Services

How do theysearch?

Google

Mobile website

Social Networks

Apps (eBay – Amazon) http://www.youtube.com/w atch?v=_qYwXQgnP0k

Advertising

What do theysearch?

Location-based proximity trends What is the most important information about a brand29% when you are near a retail or product location? 24% 21% 20% 18% 15% 15% 1 Mile 13% 12% 10 Miles 11% 9% 9% 2% 2%Sales & Customer Directions Product info Product Coupons Ability to setPromos Reviews Availability an appointmentSource: JiWire Q2 2011

3 Brands Products Services3

Check-in Are you willing to share your location on mobile devices for more relevant content? No Yes 47% 53% Demographic breakdown Yes No <24 58% 42% 25 – 34 60% 40% 35 – 44 49% 51%Source: JiWire Q2 2011 45 – 54 53% 47% 55+ 44% 56%

How they (consider) check-in ?Source: bynd.com - 2011

Where do they (consider) check-in ?Source: bynd.com - 2011

Discount & coupons is the primary motivation Discovering the secondSource: bynd.com - 2011

74% check-in at least several times a week Only when my friends check-in 4% Only when I can get a free discount 7% Once a week 15% 3 - 4 times a week 31% Multiple times a day 43%Source: SocialWayne.com and lbma.com

Privacy is with lack of deals a concern Wasting time 23% Not used by friends 31% Battery drain 25% Not enough deals / Coupons 47% Privacy / Stalking 47%Source: SocialWayne.com and lbma.com

Any time

Any Where

Any deviceSource: Nielsen, Consumers in the Connected Device Age

AT AW AD Any AnyAny Time Where Device

We believe that smartphoneowners should have the bestmobile Internet experience ! An experience that will bring mobile customers back to the stores !

Our mission is to offer the bestmobile experience to « brick & mortar » retail and brand customers

Build & manage a customer- oriented mobile website Social Promos- Geolocanetwork product tion s s

Generate qualified traffic to the mobile site

Bring address consistencythrough all web initiatives Mobile Website App Website

And maintain contentup-to-date on all platforms

Mobilosoft is the best solution tomanage the mobile presence of retail and brandsBased on nomad customers expectationsEasy and fast to implement (24h to build your mobile site)Robust and reliable (100% available since the first day)Adapted to Marketers busy agendaIndustrialised to offer the best value for money