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Mobility as a Service in the UK – The State of Play


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Presented at ITS-UK on 21/2/2019. This presentation gives an overview of the Mobility as a Service market in the UK, what policy implications there have been, trials, and forthcoming challenges.

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Mobility as a Service in the UK – The State of Play

  1. 1. Mobility as a Service in the UK – The State of Play James Gleave Mobility Policy Lab Presentation to ITS-UK French Delegation, 21st February 2019
  2. 2. What we mean by MaaS “Using a digital interface to source and manage the provision of provision of transport related service(s) which meets the mobility mobility requirements of a customer.” Transport Systems Catapult, 2016
  3. 3. What this ACTUALLY means About overlaying the basic service provision of transport services with what all customers need at the point of sale, but personalized. This is a mix of: - Ticketing, ideally integrated - Scheduled and real time running - Variety of mobility services - Provided in an open and accessible standard MaaS Operator owns the customer relationship.
  4. 4. A big market opportunity £79.40 a week on personal travel Source: ONS (2018) 225 trips 594 trips 100 trips 17 trips Trips per annum
  5. 5. Policy Context Future of Mobility Foresight Project “A need for flexibility.” Key Policy considerations are: - Security - Data Protection and Privacy - Market dominance - Achieving socially-just outcomes Future of Mobility Grand Challenge “We will become a world leader in shaping the future of mobility. We are on the cusp of a profound change in how we move people, goods and services around our towns, cities and countryside. This is driven by extraordinary innovation in engineering, technology and business models.”
  6. 6. The cities filling the void The major cities of the UK are integrating mobility as a service into their mobility strategies, even if as an intention as opposed to a project.This is often integrated as part of wider smart city and mobility projects. But this often does not correspond with the powers needed to deliver MaaS. A good example is the complete lack of control many cities have on their public transport networks. Manchester Liverpool West Midlands Bristol Glasgow Edinburgh Newcastle Leeds Sheffield London MaaS in strategy MaaS in forthcoming strategy
  7. 7. What can we learn from integrated ticketing? Oyster Card • Launched in 2003 • 1 billion trips on Oyster PAYG in 2017/18 • £1.8 billion in revenue on Oyster PAYG in 2017/18 (of which £321 million is unspent) • Used for public transport planning across London ITSO Standard • Open standard for acceptance of smartcards on public transport in the UK (now includes mobile payment) • First ITSO compliant smartcard launched in 2002 • 2 billion journeys on ITSO cards (1.1 million with National Concessionary Pass) • 16.5 million cards issued
  8. 8. Policy Drivers £900 billion by 2025 Support High Value Manufacturing and Automotive Improving customer experience in transport Supporting the most vulnerable in society
  9. 9. Political Interest “We recommend the Government take a more active and direct role in shaping MaaS to ensure it develops in a way that supports Government strategies and policies, and that the benefits to society are realised to the greatest extent possible.” “We recommend that the Government more clearly outlines its support for MaaS pilots in its budget, estimates and departmental plans.” “We recommend that the Government works with local authorities towards a “no data, no service” policy that would require all transport operators to share data if they want to provide a service in a given area.” The House of Commons Transport Select Committee produced a report on Mobility as a Service, highlighting that it is concerned that government is not providing sufficient leadership
  10. 10. The User Perspective Government New Mobility Automotive PublicTransport Users????
  11. 11. User Need Evidence Suggested Bus Service Improvements Source:Transport Focus (2018) Source:Transport Focus (2018)
  12. 12. Current UK MaaS Deployment UK MaaS deployment is still at a concept and early deployment stage. Some companies are iterating their business models, while others are becoming established Scaling Up R&D Commercial
  13. 13. Where from here • Future of Urban Mobility Strategy – Imminent • Integrating MaaS in urban mobility plans • Reflecting on trial results – is it commercially viable? • Review of supporting legislation in taxis and autonomous vehicles • Bus franchising in the cities outside of London • Improving the quality of local transport data
  14. 14. Thank You Email: Tel: 07958 350159