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It is not enough to talk about user experience. You've got to start reframing the whole conversation about mobility to get people to talk about themselves as citizens, and not as users.
This presentation was given at UXMK on 16th January 2020
It is not enough to talk about user experience. You've got to start reframing the whole conversation about mobility to get people to talk about themselves as citizens, and not as users.
This presentation was given at UXMK on 16th January 2020
5.
The way that we frame the
conversation is incorrect
The User
What do you want?
“Free parking.”
“More parking.”
”Cheaper public transport.”
“More bike lanes.”
The Citizen
What is needed to benefit
everyone in your community?
“Help out the most vulnerable
first.”
“Streets where the kids can play.”
”Somewhere nice to sit.”
The Public
What do you need?
“To get to work.”
“Getting to my Doctors
appointment.”
“For the kids to get to school.”
“It to be safe to walk and cycle.”
6.
Our streets are the one true commons.
You don’t experience it like a product.
7.
Streets are an
interaction
between
movement and
places
8.
Community Engagement is partly
about conflict resolution
• People have different
visions and feel
passionate about them
• Strong voices dominate
the discourse
• We provide neutral
ground to discuss and
debate
9.
Its also about developing empathy for
unseen needs
10.
Transport planners must design for all
and scale it. An opportunity everyone
misses.
11.
Scaling in transport is hard
High Fixed
Costs
Poor utilisation
Low profits, or
More subsidy
+ =
12.
Communities should set the direction
they want to go in, even if they are not
experts
13.
Most
importantly, give
them the space
and opportunity
to make a
difference
14.
Thank You
James Gleave
Director, Mobility Policy Lab
E: james@mobilitylab.org.uk | M: 07958 350159
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