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Engaging Citizens in the Future of Mobility


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It is not enough to talk about user experience. You've got to start reframing the whole conversation about mobility to get people to talk about themselves as citizens, and not as users.

This presentation was given at UXMK on 16th January 2020

Published in: Design
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Engaging Citizens in the Future of Mobility

  1. 1. Engaging Citizens in the Future of Mobility James Gleave UXMK, 16th January 2020 @lab_mobility
  2. 2. People think and act differently as citizens than they do as users
  3. 3. Myself as a user v. myself as a citizen
  4. 4. Designing for citizens v. designing for users
  5. 5. The way that we frame the conversation is incorrect The User What do you want? “Free parking.” “More parking.” ”Cheaper public transport.” “More bike lanes.” The Citizen What is needed to benefit everyone in your community? “Help out the most vulnerable first.” “Streets where the kids can play.” ”Somewhere nice to sit.” The Public What do you need? “To get to work.” “Getting to my Doctors appointment.” “For the kids to get to school.” “It to be safe to walk and cycle.”
  6. 6. Our streets are the one true commons. You don’t experience it like a product.
  7. 7. Streets are an interaction between movement and places
  8. 8. Community Engagement is partly about conflict resolution • People have different visions and feel passionate about them • Strong voices dominate the discourse • We provide neutral ground to discuss and debate
  9. 9. Its also about developing empathy for unseen needs
  10. 10. Transport planners must design for all and scale it. An opportunity everyone misses.
  11. 11. Scaling in transport is hard High Fixed Costs Poor utilisation Low profits, or More subsidy + =
  12. 12. Communities should set the direction they want to go in, even if they are not experts
  13. 13. Most importantly, give them the space and opportunity to make a difference
  14. 14. Thank You James Gleave Director, Mobility Policy Lab E: | M: 07958 350159 Newsletter Sign Up