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Mobileyouth asia-live-revolutionistas-blackberry-pdf

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PDF post of a slidecast post on BlackBerry in different markets in Asia

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Mobileyouth asia-live-revolutionistas-blackberry-pdf

  1. 1. mobileYouth Asia LIVE!: Revolutionistas & BlackBerry -- To Whom Should RIM Target Its Marketing? - 05-16-2011by ghanikunto - mobileyouth.asia - http://www.mobileyouth.asiamobileYouth Asia LIVE!: Revolutionistas & BlackBerry -- ToWhom Should RIM Target Its Marketing?by ghanikunto - Monday, May 16, 2011http://www.mobileyouth.asia/mobileyouth-asia-live-revolutionistas-blackberry/Yes, Research in Motion needs to focus its BlackBerry marketing on the mobile youth market. But that’sjust the start.How should it adjust its marketing in different markets in Asia? How are the markets different in Indiaand Indonesia?Find out the answers, right here, on mobileYouth Asia LIVE! Just turn up the volume and click play.To view & listen to the presentation on Slideshare, click hereWe talk about beachheads quite a bit here in mobileYouth. We talk about their penultimate role in givingyour brand earned media love. We talk about how theyre your fans, and probably would still love yourbrand even though you dont really pay attention them because youre too busy launching products andrecalling them. We also talk about how some companies dont leave it up to chance, and actually facilitatebeachhead discussions and received tremendous long term marketing success by doing that.But how do you identify the beachheads in the first place? There are already tools out there like theSMART Index to measure brand recommendation among different peer groups, but can we do it without?This weeks Slidecast is all about that. Were using Research in Motions BlackBerry stories in India,Indonesia, and Malaysia. BlackBerrys such an interesting case study, because in markets like Indonesia,RIM didnt even put up a single billboard for its marketing. Yet, BlackBerry caught on quickly andbecome one of the most preferred mobile brand.The Slidecast also covers the different beachheads that youll need to pay attention to, depending on howyoure currently doing in a particular market, and what it means to a be a phone of the Revolutionistas.So, make sure you take 8 minutes of your day to listen to it, and that you , because were already bookmark this sitebusy preparing next weeks show on marketing for mobile and youth, right here, on mobileYouth AsiaLIVE! page 1 / 3
  2. 2. mobileYouth Asia LIVE!: Revolutionistas & BlackBerry -- To Whom Should RIM Target Its Marketing? - 05-16-2011by ghanikunto - mobileyouth.asia - http://www.mobileyouth.asia_______________________________________________ page 2 / 3
  3. 3. mobileYouth Asia LIVE!: Revolutionistas & BlackBerry -- To Whom Should RIM Target Its Marketing? - 05-16-2011 by ghanikunto - mobileyouth.asia - http://www.mobileyouth.asia Find more insights on mobile & youth culture in Asia http://mobileyouthreport.com page 3 / 3Powered by TCPDF (www.tcpdf.org)

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