mobileYouth Asia LIVE!<br />Episode 11<br />Meet the Fans<br />
Pop Quiz:<br />Which of these products have rappers<br />used in their songs to reaffirm that they<br />are indeed “gangst...
Pop Quiz:<br />Which of these products have rappers<br />used in their songs to reaffirm that they<br />are indeed “gangst...
Pop Quiz:<br />Which of these products have rappers<br />used in their songs to reaffirm that they<br />are indeed “gangst...
Pop Quiz:<br />Which of these products have rappers<br />used in their songs to reaffirm that they<br />are indeed “gangst...
Meet Your Fans<br />From cash-strapped students in Indonesia<br />© YouTube <thepuchettes><br />Download Charts http://www...
Meet Your Fans<br />From cash-strapped students in Indonesia<br />to a hip hop producer in London<br />© YouTube <NSG Musi...
Meet Your Fans<br />From cash-strapped students in Indonesia<br />to a hip hop producer in London<br />to a rapper in Nige...
Meet Your Fans<br />From cash-strapped students in Indonesia<br />to a hip hop producer in London<br />to a rapper in Nige...
Meet Your Fans<br />From cash-strapped students in Indonesia<br />to a hip hop producer in London<br />to a rapper in Nige...
Whatever you’re selling, <br />Download Charts http://www.mobileyouthreport.com<br />
Whatever you’re selling, you have fans<br />Download Charts http://www.mobileyouthreport.com<br />
Whatever you’re selling, you have fans<br />Instant<br />noodle<br />Download Charts http://www.mobileyouthreport.com<br />
Whatever you’re selling, you have fans<br />Instant<br />noodle<br />Fans<br />Download Charts http://www.mobileyouthrepor...
Whatever you’re selling, you have fans<br />Instant<br />noodle<br />Fans<br />Plastic<br />blocks<br />Download Charts ht...
Whatever you’re selling, you have fans<br />Instant<br />noodle<br />Fans<br />Plastic<br />blocks<br />Fans<br />Download...
Whatever you’re selling, you have fans<br />Instant<br />noodle<br />Fans<br />Plastic<br />blocks<br />Fans<br />Permanen...
Whatever you’re selling, you have fans<br />Instant<br />noodle<br />Fans<br />Plastic<br />blocks<br />Fans<br />Permanen...
But they’re not fans of your product<br />Instant<br />noodle<br />Fans<br />Plastic<br />blocks<br />Fans<br />Permanent<...
They’re fans of your social context<br />Instant<br />noodle<br />Fans<br />Plastic<br />blocks<br />Fans<br />Permanent<b...
They’re fans of your social context<br />Instant<br />noodle<br />Unpretentious roots<br />& symbol of independence<br />F...
They’re fans of your social context<br />Instant<br />noodle<br />Unpretentious roots<br />& symbol of independence<br />F...
They’re fans of your social context<br />Instant<br />noodle<br />Unpretentious roots<br />& symbol of independence<br />F...
They’re fans of your social context<br />Instant<br />noodle<br />Unpretentious roots<br />& symbol of independence<br />F...
Social context comes from fans<br />flickrjaako<br />Download Charts http://www.mobileyouthreport.com<br />
Social context comes from fans<br />not from you<br />flickrjaako<br />Download Charts http://www.mobileyouthreport.com<br />
Social context comes from fans<br />not from you<br />Advertising<br />your version of<br />social context<br />ruins your...
Social context comes from fans<br />not from you<br />Advertising<br />your version<br />means you’re fighting<br />your f...
Social context comes from fans<br />not from you<br />Advertising<br />your version<br />means you’re fighting<br />your f...
Social context comes from fans<br />not from you<br />Advertising<br />your version<br />means you’re fighting<br />your f...
Social context comes from fans<br />not from you<br />Advertising<br />your version<br />means you’re fighting<br />your f...
Social context comes from fans<br />not from you<br />Advertising<br />your version<br />means you’re fighting<br />your f...
Your fans are working hard for you<br />Download Charts http://www.mobileyouthreport.com<br />
Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 18 years old<br />Entering 1st year ...
Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 18 years old<br />Entering 1st year ...
Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 18 years old<br />Entering 1st year ...
Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 18 years old<br />Entering 1st year ...
Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 21 years old<br />Co-op student in T...
Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 21 years old<br />Co-op student in T...
Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 21 years old<br />Co-op student in T...
Your fans are working hard for you<br />How hard<br />are you going to work<br />for your fans?<br />GadisAriniWijaya<br /...
So …<br />Download Charts http://www.mobileyouthreport.com<br />
So …<br />How do you<br />identify fans? <br />What’s the best way to<br />facilitate discussions<br />among fans?<br />Wh...
To find some answers<br />Contact us:<br />Ghani Kunto<br />Business Development Manager for Asia<br />ghani.kunto@mobileY...
To find some answers<br />Contact us:<br />Ghani Kunto<br />Business Development Manager for Asia<br />ghani.kunto@mobileY...
http://mobileYouthReport.com<br />Download Charts http://www.mobileyouthreport.com<br />
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mobileYouth Asia LIVE: Meet the Fans - An Alternative Approach to Marketing

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Learning from Starwars & instant noodles: how can we help our fans to market our brands?

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mobileYouth Asia LIVE: Meet the Fans - An Alternative Approach to Marketing

  1. 1. mobileYouth Asia LIVE!<br />Episode 11<br />Meet the Fans<br />
  2. 2. Pop Quiz:<br />Which of these products have rappers<br />used in their songs to reaffirm that they<br />are indeed “gangsta?”<br />Download Charts http://www.mobileyouthreport.com<br />
  3. 3. Pop Quiz:<br />Which of these products have rappers<br />used in their songs to reaffirm that they<br />are indeed “gangsta?”<br />Alcoholic beverage<br />Luxury automobiles<br />Instant noodles<br />All of the above<br />Download Charts http://www.mobileyouthreport.com<br />
  4. 4. Pop Quiz:<br />Which of these products have rappers<br />used in their songs to reaffirm that they<br />are indeed “gangsta?”<br />Alcoholic beverage<br />Luxury automobiles<br />Instant noodles<br />All of the above<br />The correct answer<br />Download Charts http://www.mobileyouthreport.com<br />
  5. 5. Pop Quiz:<br />Which of these products have rappers<br />used in their songs to reaffirm that they<br />are indeed “gangsta?”<br />Alcoholic beverage<br />Luxury automobiles<br />Instant noodles<br />All of the above<br />Wait, what?<br />The correct answer<br />Download Charts http://www.mobileyouthreport.com<br />
  6. 6. Meet Your Fans<br />From cash-strapped students in Indonesia<br />© YouTube <thepuchettes><br />Download Charts http://www.mobileyouthreport.com<br />
  7. 7. Meet Your Fans<br />From cash-strapped students in Indonesia<br />to a hip hop producer in London<br />© YouTube <NSG Music Recordings><br />Download Charts http://www.mobileyouthreport.com<br />
  8. 8. Meet Your Fans<br />From cash-strapped students in Indonesia<br />to a hip hop producer in London<br />to a rapper in Nigeria<br />© YouTube <J20-Indomie><br />Download Charts http://www.mobileyouthreport.com<br />
  9. 9. Meet Your Fans<br />From cash-strapped students in Indonesia<br />to a hip hop producer in London<br />to a rapper in Nigeria<br />Indomie has fans<br />© YouTube <TheShanboi><br />Download Charts http://www.mobileyouthreport.com<br />
  10. 10. Meet Your Fans<br />From cash-strapped students in Indonesia<br />to a hip hop producer in London<br />to a rapper in Nigeria<br />Indomie has fans<br />Not bad for an<br />instant noodle<br />© YouTube <TheShanboi><br />Download Charts http://www.mobileyouthreport.com<br />
  11. 11. Whatever you’re selling, <br />Download Charts http://www.mobileyouthreport.com<br />
  12. 12. Whatever you’re selling, you have fans<br />Download Charts http://www.mobileyouthreport.com<br />
  13. 13. Whatever you’re selling, you have fans<br />Instant<br />noodle<br />Download Charts http://www.mobileyouthreport.com<br />
  14. 14. Whatever you’re selling, you have fans<br />Instant<br />noodle<br />Fans<br />Download Charts http://www.mobileyouthreport.com<br />
  15. 15. Whatever you’re selling, you have fans<br />Instant<br />noodle<br />Fans<br />Plastic<br />blocks<br />Download Charts http://www.mobileyouthreport.com<br />
  16. 16. Whatever you’re selling, you have fans<br />Instant<br />noodle<br />Fans<br />Plastic<br />blocks<br />Fans<br />Download Charts http://www.mobileyouthreport.com<br />
  17. 17. Whatever you’re selling, you have fans<br />Instant<br />noodle<br />Fans<br />Plastic<br />blocks<br />Fans<br />Permanent<br />markers<br />Download Charts http://www.mobileyouthreport.com<br />
  18. 18. Whatever you’re selling, you have fans<br />Instant<br />noodle<br />Fans<br />Plastic<br />blocks<br />Fans<br />Permanent<br />markers<br />Fans<br />Download Charts http://www.mobileyouthreport.com<br />
  19. 19. But they’re not fans of your product<br />Instant<br />noodle<br />Fans<br />Plastic<br />blocks<br />Fans<br />Permanent<br />markers<br />Fans<br />Download Charts http://www.mobileyouthreport.com<br />
  20. 20. They’re fans of your social context<br />Instant<br />noodle<br />Fans<br />Plastic<br />blocks<br />Fans<br />Permanent<br />markers<br />Fans<br />Download Charts http://www.mobileyouthreport.com<br />
  21. 21. They’re fans of your social context<br />Instant<br />noodle<br />Unpretentious roots<br />& symbol of independence<br />Fans<br />Plastic<br />blocks<br />Fans<br />Permanent<br />markers<br />Fans<br />Download Charts http://www.mobileyouthreport.com<br />
  22. 22. They’re fans of your social context<br />Instant<br />noodle<br />Unpretentious roots<br />& symbol of independence<br />Fans<br />Plastic<br />blocks<br />Childhood memories<br />& geek-pride<br />Fans<br />Permanent<br />markers<br />Fans<br />Download Charts http://www.mobileyouthreport.com<br />
  23. 23. They’re fans of your social context<br />Instant<br />noodle<br />Unpretentious roots<br />& symbol of independence<br />Fans<br />Plastic<br />blocks<br />Childhood memories<br />& geek-pride<br />Fans<br />Anti-establishment<br />& minimalist art<br />Permanent<br />markers<br />Fans<br />Download Charts http://www.mobileyouthreport.com<br />
  24. 24. They’re fans of your social context<br />Instant<br />noodle<br />Unpretentious roots<br />& symbol of independence<br />Fans<br />Plastic<br />blocks<br />Childhood memories<br />& geek-pride<br />Fans<br />Anti-establishment<br />& minimalist art<br />Permanent<br />markers<br />Fans<br />Download Charts http://www.mobileyouthreport.com<br />
  25. 25. Social context comes from fans<br />flickrjaako<br />Download Charts http://www.mobileyouthreport.com<br />
  26. 26. Social context comes from fans<br />not from you<br />flickrjaako<br />Download Charts http://www.mobileyouthreport.com<br />
  27. 27. Social context comes from fans<br />not from you<br />Advertising<br />your version of<br />social context<br />ruins your brand<br />flickrchicagolau<br />Download Charts http://www.mobileyouthreport.com<br />
  28. 28. Social context comes from fans<br />not from you<br />Advertising<br />your version<br />means you’re fighting<br />your fans <br />flickrchicagolau<br />Download Charts http://www.mobileyouthreport.com<br />
  29. 29. Social context comes from fans<br />not from you<br />Advertising<br />your version<br />means you’re fighting<br />your fans <br />and no good comes from that<br />flickrchicagolau<br />Download Charts http://www.mobileyouthreport.com<br />
  30. 30. Social context comes from fans<br />not from you<br />Advertising<br />your version<br />means you’re fighting<br />your fans <br />and no good comes from that<br />flickrchicagolau<br />Download Charts http://www.mobileyouthreport.com<br />
  31. 31. Social context comes from fans<br />not from you<br />Advertising<br />your version<br />means you’re fighting<br />your fans <br />and no good comes from that<br />Download Charts http://www.mobileyouthreport.com<br />
  32. 32. Social context comes from fans<br />not from you<br />Advertising<br />your version<br />means you’re fighting<br />your fans <br />and no good comes from that<br />Download Charts http://www.mobileyouthreport.com<br />
  33. 33. Your fans are working hard for you<br />Download Charts http://www.mobileyouthreport.com<br />
  34. 34. Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 18 years old<br />Entering 1st year of university<br />2008<br />Older sister bought<br />her a BlackBerry<br />Download Charts http://www.mobileyouthreport.com<br />
  35. 35. Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 18 years old<br />Entering 1st year of university<br />2008<br />Older sister bought<br />her a BlackBerry<br />The first BlackBerry user<br />in her study program<br />Download Charts http://www.mobileyouthreport.com<br />
  36. 36. Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 18 years old<br />Entering 1st year of university<br />2008<br />2009<br />Older sister bought<br />her a BlackBerry<br />12 of her friends<br />in the study program<br />started using BlackBerry<br />handsets<br />The first BlackBerry user<br />in her study program<br />Download Charts http://www.mobileyouthreport.com<br />
  37. 37. Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 18 years old<br />Entering 1st year of university<br />Entered a co-op program<br />For a resort in Phuket,<br />Thailand<br />2008<br />2009<br />2010<br />2011<br />Older sister bought<br />her a BlackBerry<br />12 of her friends<br />in the study program<br />started using BlackBerry<br />handsets<br />The first BlackBerry user<br />in her study program<br />Download Charts http://www.mobileyouthreport.com<br />
  38. 38. Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 21 years old<br />Co-op student in Thailand<br />2011<br />The only BlackBerry<br />users in her office<br />were her boss<br />and herself<br />Download Charts http://www.mobileyouthreport.com<br />
  39. 39. Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 21 years old<br />Co-op student in Thailand<br />2011<br />2012<br />The only BlackBerry<br />users in her office<br />were her boss<br />and herself<br />7 of her colleagues<br />in Phuket, Thailand<br />own BlackBerry<br />handsets<br />Download Charts http://www.mobileyouthreport.com<br />
  40. 40. Your fans are working hard for you<br />GadisAriniWijaya<br />Indonesian<br />Female, 21 years old<br />Co-op student in Thailand<br />2011<br />2012<br />2013<br />2014<br />The only BlackBerry<br />users in her office<br />were her boss<br />and herself<br />7 of her colleagues<br />in Phuket, Thailand<br />own BlackBerry<br />handsets<br />???<br />???<br />Download Charts http://www.mobileyouthreport.com<br />
  41. 41. Your fans are working hard for you<br />How hard<br />are you going to work<br />for your fans?<br />GadisAriniWijaya<br />Indonesian<br />Female, 21 years old<br />Co-op student in Thailand<br />2011<br />2012<br />2013<br />2014<br />The only BlackBerry<br />users in her office<br />were her boss<br />and herself<br />7 of her colleagues<br />in Phuket, Thailand<br />own BlackBerry<br />handsets<br />???<br />???<br />Download Charts http://www.mobileyouthreport.com<br />
  42. 42. So …<br />Download Charts http://www.mobileyouthreport.com<br />
  43. 43. So …<br />How do you<br />identify fans? <br />What’s the best way to<br />facilitate discussions<br />among fans?<br />What role does<br />social media<br />play in all of this?<br />How does all this<br />apply to my brand?<br />What if<br />my fans<br />now hate me?<br />What do your fans<br />like about you?<br />Download Charts http://www.mobileyouthreport.com<br />
  44. 44. To find some answers<br />Contact us:<br />Ghani Kunto<br />Business Development Manager for Asia<br />ghani.kunto@mobileYouth.org<br />+852 8 176 365 0<br />http://mobileYouth.Asia<br />Maybe we can help you<br />ask better questions<br />Contact us:<br />Ghani Kunto<br />Business Development Manager for Asia<br />ghani.kunto@mobileYouth.org<br />+852 8 176 365 0<br />http://mobileYouth.Asia<br />Download Charts http://www.mobileyouthreport.com<br />
  45. 45. To find some answers<br />Contact us:<br />Ghani Kunto<br />Business Development Manager for Asia<br />ghani.kunto@mobileYouth.org<br />+852 8 176 365 0<br />http://mobileYouth.Asia<br />Maybe we can help you<br />ask better questions<br />Contact us:<br />Ghani Kunto<br />Business Development Manager for Asia<br />ghani.kunto@mobileYouth.org<br />+852 8 176 365 0<br />http://mobileYouth.Asia<br />http://mobileYouthReport.com<br />Download Charts http://www.mobileyouthreport.com<br />
  46. 46. http://mobileYouthReport.com<br />Download Charts http://www.mobileyouthreport.com<br />

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