Photo Flickr mindaugasdanys<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />The C-Word<br />1<br />1<br />
In this presentation I’ll talk about how you can deal with the frustration of creating CHANGE within your organization. <b...
Engaging customers is easy<br />Photoflickr Deargddoom57<br />There are ready-made Beachheads of fans out there who alread...
Your biggest challenge today as a marketer isn't asking "how do we engage youth?"<br />but <br />"how do we remove the int...
Photo Flickr yuan2003<br />Your biggest sale is the internal one and your competitor your own organization<br />The C-Word...
Yes But… our customers like us<br />Photo Flickr bollaeszter<br />Why settle for “like” when you can have “love”?<br />The...
Yes But… we already have a social media strategy<br />Photo Flickr David Clow - maryland<br />This isn’t about what you us...
Yes But… our campaigns work<br />Photo Flickr ashleyrosex<br />There’s a big difference between “working” and being “right...
Yes But… We’re not in the soda business<br />Photo FlickrCaseywest<br />The C-Word by Graham D Brown of WhatYouthThink.com...
Yes But our CEO makes change<br />Photo Flickr Brian Auer<br />By the time she finds out it’s already too late<br />The C-...
Yes But we don’t have “Yes Buts” in our company<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />Cut your loss...
90% of your customers<br />90% of your organization<br />Don’t get it, won’t get it and refuse to Change<br />The “Yes, Bu...
Focus on empowering the 10% in your organization who need to hear your messageSell to the sold<br />Photo Flickr crispykin...
Photo Flickr paulgi<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />The most important sale is the Internal O...
Create<br />Photo Flickr ducksoup62<br />Give the 10% a home<br />A voice, a mission, a name<br />The C-Word by Graham D B...
Download This Powerpointand more…<br />BeachHeads by Graham D Brown of WhatYouthThink.com<br />MobileYouthNet.com<br />16<...
(Graham Brown mobileYouth) The C Word
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(Graham Brown mobileYouth) The C Word

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Graham Brown writes: Your biggest challenge today as a marketer isn't asking "how do we engage youth?" but asking "how do we remove the internal barriers that prevent us engaging youth?". Your biggest sale is the internal one and your competitor your own organization.
http://www.GrahamDBrown.com

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  • really a good piece of work........can try mine also ....may related to reality of life
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(Graham Brown mobileYouth) The C Word

  1. Photo Flickr mindaugasdanys<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />The C-Word<br />1<br />1<br />
  2. In this presentation I’ll talk about how you can deal with the frustration of creating CHANGE within your organization. <br />How to deal with inherent resistance and who you should be partnering with to make it happen.<br />A complete marketing plan is provided here MobileYouthreport.com<br />Graham Brown<br />Author & Director<br />WhatYouthThink.com<br />GrahamDBrown.com<br />BeachHeads by Graham D Brown of WhatYouthThink.com<br />Overview<br />2<br />2<br />
  3. Engaging customers is easy<br />Photoflickr Deargddoom57<br />There are ready-made Beachheads of fans out there who already love your product<br />(despite your marketing)<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />3<br />3<br />
  4. Your biggest challenge today as a marketer isn't asking "how do we engage youth?"<br />but <br />"how do we remove the internal barriers that prevent us engaging youth?” <br />Photo Flickr pkeyn<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />4<br />4<br />
  5. Photo Flickr yuan2003<br />Your biggest sale is the internal one and your competitor your own organization<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />The Yes Buts…<br />5<br />5<br />
  6. Yes But… our customers like us<br />Photo Flickr bollaeszter<br />Why settle for “like” when you can have “love”?<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />6<br />6<br />
  7. Yes But… we already have a social media strategy<br />Photo Flickr David Clow - maryland<br />This isn’t about what you use to tell the story but how you tell it. Are you telling a story about your brand or helping your customers tell theirs?<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />7<br />7<br />
  8. Yes But… our campaigns work<br />Photo Flickr ashleyrosex<br />There’s a big difference between “working” and being “right”. Even spam with a 0.00001% CTR works. Is it right for your company? What is right is whether or not you and your agency are spending or investing the marketing budget. Are you creating a permission asset that lasts or simply relying on your agency for a new Big Idea?<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />8<br />8<br />
  9. Yes But… We’re not in the soda business<br />Photo FlickrCaseywest<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />Guess what? Neither are your customers. They just want to know what offers the best social currency bang for their buck. <br />9<br />9<br />
  10. Yes But our CEO makes change<br />Photo Flickr Brian Auer<br />By the time she finds out it’s already too late<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />10<br />10<br />
  11. Yes But we don’t have “Yes Buts” in our company<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />Cut your losses, Time to move on…<br />11<br />11<br />
  12. 90% of your customers<br />90% of your organization<br />Don’t get it, won’t get it and refuse to Change<br />The “Yes, But” people will never be convinced. Don’t waste your efforts on them<br />Photo Flickr irlandainquieta<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />12<br />12<br />
  13. Focus on empowering the 10% in your organization who need to hear your messageSell to the sold<br />Photo Flickr crispyking<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />13<br />13<br />
  14. Photo Flickr paulgi<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />The most important sale is the Internal One<br />14<br />14<br />
  15. Create<br />Photo Flickr ducksoup62<br />Give the 10% a home<br />A voice, a mission, a name<br />The C-Word by Graham D Brown of WhatYouthThink.com<br />15<br />15<br />
  16. Download This Powerpointand more…<br />BeachHeads by Graham D Brown of WhatYouthThink.com<br />MobileYouthNet.com<br />16<br />

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