Your SlideShare is downloading. ×

(Graham Brown mobileYouth) Nedbank Case Study

•

May. 27, 2010

• •

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

SOUTH AFRICA

YouthResearchPartners.com 50Youth Award Nominee

PLAY VIDEO

YOUTH RESEARCH PARTNERS

ACTIVATE THE NETWORK
YouthResearchPartners.com 50Youth Award Nominee

Next SlideShares

Upcoming SlideShare

Kelley Connect Week - 2015 - Nedbank

Kelley Connect Week - 2015 - Nedbank

Loading in …3

×

Check these out next

Every Entrepreneur Grows by Learning (Up.School)

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Experience is the Brand (How to Build a Brand Worth Talking About)

How to fix a Broken Brand (McDonalds Case Study 2015)

How Starbucks Became the Apple of Coffee

The 6 Ways Starbucks Kills it on Social Media

(Graham Brown mobileYouth) Nedbank Case Study

May. 27, 2010

• •

Business Spiritual Travel

Nedbank needed to infiltrate campuses to counter the perceptions in the 18 to 24-year-old market and exposing this group to its new and competitive Nedbank Dezign Banking Student Account. In addition, Nedbank wanted a campaign on campus that would generate sales leads.

Through a rigorous selection procedure, Student Village helped Nedbank to identify and appoint students who were passionate about marketing the banking package on campus. The selected Brand Ambassadors were put through an intensive training course. They were then supplied with kits containing Puma gear to make sure they looked the part, digital cameras to capture their activities on campus, and airtime to keep them connected. Each was given a lead generation target, and was rewarded for reaching and exceeding these via a cool incentive scheme. Student Village provided guidance and support to both the client and all the brand ambassadors every step of the way.

Altogether 96 Brand Ambassador Students were deployed on 16 campuses, making this the largest brand ambassador campaign developed and delivered on to date by Student Village. The campaign generated over 8 000 sales leads for Nedbank. It also gave this client in-depth insights into banking trends and preferences in this target market. In addition, it generated significant goodwill towards the brand on campus.

Graham Brown Keynote Author

Investor, Advisor, Entrepreneur

Nedbank needed to infiltrate campuses to counter the perceptions in the 18 to 24-year-old market and exposing this group to its new and competitive Nedbank Dezign Banking Student Account. In addition, Nedbank wanted a campaign on campus that would generate sales leads.

Through a rigorous selection procedure, Student Village helped Nedbank to identify and appoint students who were passionate about marketing the banking package on campus. The selected Brand Ambassadors were put through an intensive training course. They were then supplied with kits containing Puma gear to make sure they looked the part, digital cameras to capture their activities on campus, and airtime to keep them connected. Each was given a lead generation target, and was rewarded for reaching and exceeding these via a cool incentive scheme. Student Village provided guidance and support to both the client and all the brand ambassadors every step of the way.

Altogether 96 Brand Ambassador Students were deployed on 16 campuses, making this the largest brand ambassador campaign developed and delivered on to date by Student Village. The campaign generated over 8 000 sales leads for Nedbank. It also gave this client in-depth insights into banking trends and preferences in this target market. In addition, it generated significant goodwill towards the brand on campus.

Business Spiritual Travel

More Related Content

Every Entrepreneur Grows by Learning (Up.School)

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Experience is the Brand (How to Build a Brand Worth Talking About)

How to fix a Broken Brand (McDonalds Case Study 2015)

How Starbucks Became the Apple of Coffee

The 6 Ways Starbucks Kills it on Social Media

Branding is Dead: Long Live Brand Experience

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Social Media is a Promise (here's how to keep it) by Graham D Brown

Marketing is no Longer Hollywood

Customer Experience is no longer about telling the brand story

(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...

(GrahamDBrown) CMO Council Report: the state of customer experience across...

Every Entrepreneur Grows by Learning (Up.School)

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Experience is the Brand (How to Build a Brand Worth Talking About)

How to fix a Broken Brand (McDonalds Case Study 2015)

The Power of Sales Leadership: Strategies for Success in Sales Management

HSB Marine | Floating Solutions and Building On Water

school uniform suppliers in uae.pdf

Industrial Warehouse Contractors.pptx

Ashwath Narayanan

SESSION 2 - PPT 2 - 22UC1202.pptx

Proposal and Bid Management Terms.pptx

Navas Kilikkottu

ISO 14001 Certification

m3a-culturaldifferences.ppt

RichardVanderWalt3

Prefabricated Terrace Houses Contractors.pptx

Ashwath Narayanan

CHAPTER 5 FIVE.pptx

creted meat.pptx

CONTENU SITE WEB PGS (002).pptx

MESSADAASabrine

John Spencer.pdf

Godown Construction Contractors.pptx

Ashwath Narayanan

AFG_09202_MFI-SECURITY_ANALYSIS_PORTFOLIO_MANAGEMENT.pptx

PEB Warehouse Contractors in Coimbatore.pptx

Ashwath Narayanan

Whatsapp Development

The Power of Sales Leadership: Strategies for Success in Sales Management

HSB Marine | Floating Solutions and Building On Water

school uniform suppliers in uae.pdf

Industrial Warehouse Contractors.pptx

Ashwath Narayanan

SESSION 2 - PPT 2 - 22UC1202.pptx

Proposal and Bid Management Terms.pptx

Navas Kilikkottu

(Graham Brown mobileYouth) Nedbank Case Study

SOUTH AFRICA YouthResearchPartners.com 50Youth Award Nominee
PLAY VIDEO
YOUTH RESEARCH PARTNERS ACTIVATE THE NETWORK YouthResearchPartners.com 50Youth Award Nominee
YOUTH RESEARCH PARTNERS IS PROFILING THE BEST STORIES IN YOUTH MARKETING TODAY TO VIEW MORE CASE STUDIES CLICK HERE YouthResearchPartners.com 50Youth Award Nominee

Editor's Notes