What is The Social Customer? Get up-to-date insights on The Social Customer, youth and mobile from http://www.mobileyouthreport.com/presentation

1. What is
The Social Customer?
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

2. Like this presentation?
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from
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3. The Social Customer is not
about
social media
flickr: festivalculturadigitalbr
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

4. The Social Customer is about
understanding customers
as social beings
flickr: K.Kendall
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

5. The Social Customer is
either connected
or connecting
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6. They’re always ready to connect
81% of youth under 25 sleep with their phone next to their bed
74% reach for their smartphone immediately after waking up
flickr:Apenas Imagens
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

7. 95% teens text while driving when alone
When they’re alone,
the Social Customer seeks to connect
compared to
32% who text while driving when a friend is in the car
flickr: fung.leo
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

8. flickr: derricktakase
Connection is survival
71% of youth would rather spend their last $10
on topping up their Phone than on food
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

9. The Social Customer
prefers offline interaction
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10. 67%of people say
their #1 preferred form of communication
is face-to-face
ahead of voice calls, texting and social media
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

11. flickr: Meral Crifasi
what’s more important is not better online tech
but better
offline relationships
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12. http://www.flickr.com/photos/7601902@N03/9245222155/
sizes/l/in/photostream/
flickr: jaswooduk
Online is meaningless
without offline
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

13. The Social Customer
doesn’t want to be your friend
on
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

14. our social networks are wider
but our connections are thinner
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

15. today, he only has 1
in 1985, the average American has 3 people he can confide in
(25% of the average american
has no one to confide in)
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

16. 14 - 17 year olds have 1,500 friends listed on facebook
but have only interacted with 155 of these “friends”
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

17. flickr: festivalculturadigitalbr
They want deeper connections
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
the social customers don’t want MOre connections

18. The Social Customer
cares deeply about privacy
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19. Only 4.7% teens share their “real” relationship status on facebook
52% of teens check their social media privacy settings weekly
61% of teens set social media settings to “most private”
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

20. Youth don’t care about privacy for it’s own sake.
flickr: Fort Meade
Youth care about privacy because
it’s a key part in building relationships and in developing their identity
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation

21. Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
flickr: festivalculturadigitalbr
youth are the forefront of
the social customer wave
understand the youth market
and you’ll understand
the risks and opportunities
of the social customer

22. Like this presentation?
Get regular up-to-date insights on youth and mobile
from
http://www.mobileyouthreport.com/presentation