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Overview
There is a common myth that having young people hanging out in stores is detrimental to sales. Some retailers respond to this myth by establishing rules such as age-based curfew and insisting on parental escort. This research briefing looks at the reality behind this myth and how retailers can actually increase their retail space efficience by involving youth in the process. Specifically, the briefing answers these three questions:
1. What is the direct and indirect impact of youth on sales?
2. How can retailers use peer recommendation to increase youth revenue?
3. How can turning retail space into social space benefit retailers?
Briefing includes:
* chart - Younger generations bigger per trip spender
* chart - Younger generations spend more
* chart - Youth lead the discovery process
* chart - Youth are most influenced by peer recommendation
* chart - Youth prefer face-to-face communication
* chart - Shoppers use smartphones in-store to involve friends in the shopping experience
* case study - Apple Store: retail space as social space pays off
Download the full retail briefing here: http://www.youthresearchstore.com/products/briefing-youth-retail-insight
1. Hi Retailers,
MOBILEYOUTH ®
youth marketing mobile culture since 2001
2. What do you want from us?
MOBILEYOUTH ®
youth marketing mobile culture since 2001
3. You bend backwards to get our attention
MOBILEYOUTH ®
youth marketing mobile culture since 2001
4. Then you treat us like criminals
MOBILEYOUTH ®
youth marketing mobile culture since 2001
5. What’s going on?
MOBILEYOUTH ®
youth marketing mobile culture since 2001
6. Did you know?
MOBILEYOUTH ®
youth marketing mobile culture since 2001
7. We spend more than older folks when we shop
MOBILEYOUTH ®
youth marketing mobile culture since 2001
8. We’re awesome market influencers
MOBILEYOUTH ®
youth marketing mobile culture since 2001
9. You don’t have to cut prices to attract us
MOBILEYOUTH ®
youth marketing mobile culture since 2001
10. You don’t have to cut prices to attract us
(discounts are better at attracting our parents anyway)
MOBILEYOUTH ®
youth marketing mobile culture since 2001
11. What if...
MOBILEYOUTH ®
youth marketing mobile culture since 2001
12. instead of chasing us away from parking lots
MOBILEYOUTH ®
youth marketing mobile culture since 2001
13. you provide us with a place to hangout?
MOBILEYOUTH ®
youth marketing mobile culture since 2001
14. You’ll no longer be a glorified vending machine
MOBILEYOUTH ®
youth marketing mobile culture since 2001
15. You’ll be a part of our social lives
MOBILEYOUTH ®
youth marketing mobile culture since 2001
16. Keep us outside
we’ll loiter
MOBILEYOUTH ®
youth marketing mobile culture since 2001
17. Invite us in
we’re your marketing department
MOBILEYOUTH ®
youth marketing mobile culture since 2001
18. Don’t just take our word for it
MOBILEYOUTH ®
youth marketing mobile culture since 2001
19. Don’t just take our word for it
and more ...
Get the data to back it up
MOBILEYOUTH ®
youth marketing mobile culture since 2001
20. a mobileYouth® company
The Youth Research Store
“Youth Retail Insight”
Get the Full Briefing @ The Youth Research Store
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http://www.YouthResearchStore.com
MOBILEYOUTH ®
youth marketing mobile culture since 2001