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#7Age of DiscoveryIn today’s mobileYouth mobileYouth Economy: 100 Trends for 2012. Part 1 of 4

#7Age of DiscoveryIn today’s mobileYouth Economy, youth are discovering products without thehelp of agencies. Change Agents replace media as the key market Influencers.In the Age of Differentiation, Creative Agencies manufactured Contextthrough a brand story known as the Big Idea. In the Age of Discovery, youthdefine their own context by discovering the Social Currency in the product. Subscribe and download all four parts MOBILEYOUTH ® youth marketing mobile culture since 2001 8

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