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#27Co-OptionWhen youth take ownership of mobileYouth Economy: 100 Trends for 2012. Part 1 of 4

#27Co-OptionWhen youth take ownership of the product andbrand’s narrative. In emerging markets we seeCo-Option in the way Disruptive Divas adoptSocial Tools like the Blackberry (their dad’sphone) and turn it into a symbol of Arrival.Other examples include Cashless Innovatorsrediscovering Refurbished Tech (e.g. fixie bikes,analogue cameras etc) Subscribe and download all four parts MOBILEYOUTH ® youth marketing mobile culture since 2001 flickr: Ferrari caballos fuerza cerebro Humano 28

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